Rascasse Audience Intelligence

Sorrento Audience in United States

A data profile of the people who buy, follow and care about Sorrento in United States — modelled from more than twelve digital signal sources. Sorrento has an estimated audience of 359,562 people in United States.

#548among City in United States#4984among POI in United States#3618in Travel & Leisure

The average Sorrento fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google Flights, Lufthansa, FIFA Club World Cup, with strongest over-indexing on Google Flights (7.3× the country average).

Demographically, the Sorrento audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sorrento fan in United States is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sorrento profile in United States.

Audience size
360K
in United States
Gender
60.4%♀
39.6% male
Age
41.5
average years
Country rank
#44013
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sorrento fans

60.4% are female, 39.6% are male, average age 41.5.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Sorrento audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.5
Estimated audience size359,562
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Sorrento audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3916%
40-4922%
50+28%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Sorrento audience comes from United States.

Worldwide audience distribution share by country for Sorrento
CountryShare
Italy43.5%
United States10.9%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sorrento audience in United States is strongest.

Fig. 05

Top regions by affinity

Sorrento fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K11.05×
02Rhode Island~3K2.97×
03Massachusetts~20K2.34×
04New Jersey~20K1.70×
05Connecticut~6K1.69×
06Maryland~10K1.55×
07New York~30K1.44×
08Ohio~20K1.44×
09Pennsylvania~20K1.38×
10Maine~2K1.28×
11Washington, District of Columbia~1K1.28×
12Louisiana~6K1.26×
13Florida~30K1.25×
14Texas~40K1.23×
15North Carolina~10K0.92×
16Illinois~10K0.90×
17Washington~6K0.88×
18California~30K0.86×
19Michigan~8K0.86×
20Vermont<1K0.79×
21Colorado~4K0.75×
22New Hampshire~1K0.75×
23Wisconsin~4K0.73×
24Virginia~6K0.70×
25Delaware<1K0.69×
26Idaho~1K0.64×
27Oregon~3K0.63×
28Kentucky~3K0.62×
29North Dakota<1K0.60×
30South Carolina~3K0.58×
31Hawaii<1K0.58×
32Montana<1K0.58×
33Arizona~4K0.56×
34Utah~2K0.56×
35South Dakota<1K0.56×
36Minnesota~3K0.55×
37Tennessee~4K0.53×
38Georgia~6K0.52×
39Kansas~1K0.49×
40West Virginia<1K0.48×
41Missouri~3K0.46×
42New Mexico<1K0.46×
43Nevada~2K0.45×
44Nebraska<1K0.45×
45Arkansas~1K0.44×
46Iowa~1K0.43×
47Mississippi~1K0.42×
48Indiana~3K0.41×
49Alabama~2K0.39×
50Oklahoma~2K0.39×
Fig. 06

Affinity by region

Affinity by region — Sorrento, United States
0.39×1.00×11.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sorrento audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sorrento audience
#·InterestCategoryAffinity×
01PortofinoTravel & Leisure44.98×
02Saint-TropezTravel & Leisure36.96×
03Amalfi CoastTravel & Leisure25.31×
04Burial (musician)Music & Radio20.00×
05B&QShopping20.00×
06Bayer 04 LeverkusenSports20.00×
07Paddy PowerGames20.00×
08SC FreiburgSports20.00×
09FIFA Club World CupSports19.94×
10Liam GallagherMusic & Radio19.50×
11LufthansaTravel & Leisure19.00×
12Leicester City F.C.Sports16.44×
13Google FlightsTravel & Leisure7.30×
14Band of BrothersMovies & TV6.76×
15FedExBusiness & Career2.39×
16Nordstrom rackFashion & Accessoires2.24×
17Mortgage loansBusiness & Career2.20×
18ExpediaTravel & Leisure2.11×
19Trader Joe'sShopping1.86×
20AirbnbTravel & Leisure1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sorrento audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sorrento audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.10×
Quality AwarenessPREMIUM1.93×
TravellingTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sorrento audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.92×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sorrento have in United States?

Sorrento has an estimated audience of 359,562 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sorrento fans?

60.4% of Sorrento fans are female, 39.6% are male, with an average age of 41.5 years.

03

Which brands do Sorrento fans like most?

Sorrento fans show strongest brand affinity for Google Flights (7.3×), Lufthansa (19×), and FIFA Club World Cup (19.94×) over the country average.

04

Where do Sorrento fans live in United States?

Sorrento fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sorrento fans also like?

Beyond Sorrento itself, the audience over-indexes on Lufthansa (19×), FIFA Club World Cup (19.94×), Portofino (44.98×), and Amalfi Coast (25.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sorrento audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sorrento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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