Sorrento Audience in United States

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Sorrento has an estimated audience of 359,562 people in United States. 60.4% are female, 39.6% are male, average age 41.5. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Sorrento fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sorrento audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Sorrento fans

Demographic split for Sorrento audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.5
Estimated audience size359,562

Audience persona

The typical Sorrento fan in United States is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sorrento in United States
RegionReachAffinity
California37,9220.96×
New York33,6231.67×
Texas33,4661.08×
Florida26,8801.1×
Massachusetts19,6642.78×
Pennsylvania19,2541.59×
Ohio17,4201.57×
New Jersey17,2341.88×
Illinois12,3001.03×
North Carolina11,4541.06×
Maryland10,9671.77×
Michigan9,3180.99×
Connecticut7,2522.01×
Washington7,1120.99×
Alaska6,9379.02×
Virginia6,6370.76×
Georgia6,0460.55×
Colorado4,5600.8×
Wisconsin4,4020.81×
Louisiana4,0010.86×
Tennessee3,8310.53×
Arizona3,7000.5×
Rhode Island3,4633.03×
South Carolina3,2890.61×
Minnesota2,9270.57×
Kentucky2,8840.64×
Missouri2,6650.46×
Indiana2,6530.4×
Oregon2,5980.63×
Utah1,7180.53×
Alabama1,6370.33×
Washington, District of Columbia1,6021.48×
Nevada1,4800.43×
Oklahoma1,2430.31×
Kansas1,1930.42×
Idaho1,0730.6×
New Hampshire1,0300.73×
Maine1,0210.79×
Iowa1,0130.34×
Arkansas9810.33×
Hawaii7810.51×
Mississippi7090.24×
Delaware6200.62×
New Mexico5880.33×
Nebraska5640.31×
Vermont4340.69×
Montana4230.42×
West Virginia4030.24×
South Dakota2020.24×
Wyoming1380.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sorrento audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25×Cars & Mobility
Income tax13.19×Business & Career
Google Flights5.36×Travel & Leisure
Amalfi Coast28.57×Travel & Leisure
Lufthansa13.28×Travel & Leisure
Portofino41.2×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Liam Gallagher22.33×Music & Radio
Burial (musician)20×Music & Radio
Honda HR-V16.67×Cars & Mobility
Leicester City F.C.16.51×Sports
Khabib Nurmagomedov15.2×Sports
Saint-Tropez35.65×Travel & Leisure
southwest airlines3.26×Travel & Leisure
Band of Brothers7.36×Movies & TV
Bayer 04 Leverkusen20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sorrento audience
TraitClusterScore
Design AffinityPREMIUM2.39
Quality AwarenessPREMIUM1.77
TravellingTHRILL1.72
IndulgenceJOY1.48
Risk AppetiteTHRILL1.4
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Sorrento
CountryShare
Italy43.6%
United States10.9%
United Kingdom9.8%

See Sorrento audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Sorrento have in United States?

Sorrento has an estimated audience of 359,562 people in United States, concentrated in California and New York.

What is the gender split and age of Sorrento fans?

60.4% of Sorrento fans are female, 39.6% are male, with an average age of 41.5 years.

Which brands do Sorrento fans like most?

Sorrento fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sorrento fans live in United States?

Sorrento fans in United States are most concentrated in California (reach 37,922), New York (reach 33,623), and Texas (reach 33,466). These three regions account for the largest share of the active audience.

What other brands do Sorrento fans also like?

Beyond Sorrento itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sorrento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.