Amalfi Audience in United States

Amalfi logo

Amalfi has an estimated audience of 486,506 people in United States. 63.8% are female, 36.2% are male, average age 45.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Horoscope.

The average Amalfi fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Amalfi audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Amalfi fans

Demographic split for Amalfi audience in United States
MetricValue
Female63.8%
Male36.2%
Average age45.3
Estimated audience size486,506

Audience persona

The typical Amalfi fan in United States is more female, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Amalfi in United States
RegionReachAffinity
California75,2991.41×
Texas42,1911.01×
New York42,0481.55×
North Carolina39,7022.71×
Florida33,8651.03×
New Jersey27,5182.22×
Georgia23,0911.54×
Nevada22,6884.82×
South Carolina18,3912.51×
Illinois13,4200.83×
Pennsylvania13,1170.8×
Oregon12,0942.17×
Massachusetts12,0141.25×
Virginia9,5260.8×
Connecticut8,9411.83×
Washington8,9310.92×
Michigan8,0310.63×
Ohio7,8610.52×
Maryland7,4980.9×
Colorado6,8690.9×
Arizona6,3830.64×
Tennessee5,6460.58×
Indiana4,6040.52×
Minnesota4,4890.64×
Wisconsin4,3870.6×
Missouri4,0690.52×
Delaware4,0533.02×
Louisiana3,9480.63×
Utah3,3880.78×
Kentucky2,9220.48×
New Hampshire2,8141.47×
Alabama2,6890.4×
Oklahoma2,3930.44×
Kansas1,9540.51×
Washington, District of Columbia1,9381.33×
Iowa1,8390.46×
Arkansas1,7680.44×
Hawaii1,4650.7×
Rhode Island1,4320.92×
Idaho1,4310.59×
Mississippi1,2810.32×
Maine1,2180.7×
Nebraska1,1910.49×
New Mexico1,0580.43×
West Virginia8070.36×
Montana7430.55×
Vermont5450.64×
Alaska4540.44×
South Dakota3820.34×
North Dakota3410.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amalfi audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope10.73×Health
Amalfi Coast38.72×Travel & Leisure
Portofino61.23×Travel & Leisure
Income tax13.19×Business & Career
Planet Fitness3.53×Sports
Day trading10.46×Business & Career
Diaper bag5.75×Kids & Family
Luxury Travel10.25×Travel & Leisure
Roulette11.29×Games
Blended whiskey9.18×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Primeira Liga19.65×Sports
Whole grain10.53×Food & Beverages
Burial (musician)20×Music & Radio
Diane von Fürstenberg19.27×Fashion & Accessoires
MSN2.68×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amalfi audience
TraitClusterScore
Luxury OrientationPREMIUM3.75
Risk AppetiteTHRILL2.33
Quality AwarenessPREMIUM2.17
TravellingTHRILL2.04
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Amalfi
CountryShare
Italy42.0%
United States11.8%
United Kingdom4.0%

See Amalfi audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Amalfi have in United States?

Amalfi has an estimated audience of 486,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Amalfi fans?

63.8% of Amalfi fans are female, 36.2% are male, with an average age of 45.3 years.

Which brands do Amalfi fans like most?

Amalfi fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Amalfi fans live in United States?

Amalfi fans in United States are most concentrated in California (reach 75,299), Texas (reach 42,191), and New York (reach 42,048). These three regions account for the largest share of the active audience.

What other brands do Amalfi fans also like?

Beyond Amalfi itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Horoscope (10.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amalfi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.