Rascasse Audience Intelligence

Amalfi Audience in United States

A data profile of the people who buy, follow and care about Amalfi in United States — modelled from more than twelve digital signal sources. Amalfi has an estimated audience of 486,506 people in United States.

#474among City in United States#3955among POI in United States#3001in Travel & Leisure

The average Amalfi fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Portofino, Amalfi Coast, FIFA Club World Cup, with strongest over-indexing on Portofino (65.19× the country average).

Demographically, the Amalfi audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amalfi fan in United States is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Portofino.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amalfi profile in United States.

Audience size
487K
in United States
Gender
63.8%♀
36.2% male
Age
45.3
average years
Country rank
#37261
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amalfi fans

63.8% are female, 36.2% are male, average age 45.3.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Amalfi audience in United States
MetricValue
Female63.8%
Male36.2%
Average age45.3
Estimated audience size486,506
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Amalfi audience in United States
Age bracketShare%
16-199%
20-2914%
30-3917%
40-4925%
50+35%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Amalfi audience comes from United States.

Worldwide audience distribution share by country for Amalfi
CountryShare
Italy41.6%
United States11.7%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amalfi audience in United States is strongest.

Fig. 05

Top regions by affinity

Amalfi fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K7.94×
02Delaware~4K2.65×
03South Carolina~20K2.40×
04North Carolina~30K2.19×
05New Jersey~30K2.07×
06Oregon~10K1.91×
07Connecticut~9K1.75×
08Georgia~20K1.61×
09New York~40K1.49×
10New Hampshire~3K1.33×
11California~70K1.24×
12Massachusetts~10K1.14×
13Washington, District of Columbia~2K1.14×
14Texas~40K1.06×
15Florida~30K0.98×
16Rhode Island~1K0.90×
17Washington~9K0.89×
18Colorado~6K0.84×
19Maryland~7K0.82×
20Pennsylvania~10K0.79×
21Vermont<1K0.79×
22Illinois~10K0.78×
23Virginia~9K0.76×
24Tennessee~7K0.75×
25Utah~3K0.75×
26Alaska<1K0.75×
27Hawaii~2K0.74×
28Maine~1K0.74×
29Montana<1K0.70×
30North Dakota<1K0.68×
31Idaho~2K0.66×
32South Dakota<1K0.66×
33Louisiana~4K0.65×
34Minnesota~4K0.64×
35Arizona~6K0.63×
36Michigan~8K0.60×
37Wisconsin~4K0.59×
38Kansas~2K0.58×
39Nebraska~1K0.58×
40West Virginia~1K0.58×
41New Mexico~1K0.56×
42Missouri~4K0.54×
43Oklahoma~3K0.54×
44Arkansas~2K0.54×
45Iowa~2K0.54×
46Indiana~5K0.52×
47Kentucky~3K0.52×
48Ohio~8K0.51×
49Mississippi~2K0.51×
50Alabama~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Amalfi, United States
0.48×1.00×7.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amalfi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amalfi audience
#·InterestCategoryAffinity×
01PortofinoTravel & Leisure65.19×
02Amalfi CoastTravel & Leisure35.68×
03LimoncelloFood & Beverages28.07×
04Burial (musician)Music & Radio20.00×
05Robert LewandowskiSports20.00×
06Karim BenzemaSports20.00×
07FIFA Club World CupSports19.99×
08S.S. LazioSports18.77×
09Mohamed SalahSports18.17×
10Leicester City F.C.Sports14.96×
11FC Schalke 04Sports14.48×
12Giant FoodFood & Beverages8.02×
13Diaper bagKids & Family2.82×
14Trader Joe'sShopping2.72×
15Nordstrom rackFashion & Accessoires2.35×
16FedExBusiness & Career2.25×
17Planet FitnessSports2.01×
18Mortgage loansBusiness & Career1.88×
19AirbnbTravel & Leisure1.70×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amalfi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amalfi audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
TravellingTHRILL2.03×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amalfi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.83×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amalfi have in United States?

Amalfi has an estimated audience of 486,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amalfi fans?

63.8% of Amalfi fans are female, 36.2% are male, with an average age of 45.3 years.

03

Which brands do Amalfi fans like most?

Amalfi fans show strongest brand affinity for Portofino (65.19×), Amalfi Coast (35.68×), and FIFA Club World Cup (19.99×) over the country average.

04

Where do Amalfi fans live in United States?

Amalfi fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amalfi fans also like?

Beyond Amalfi itself, the audience over-indexes on Amalfi Coast (35.68×), FIFA Club World Cup (19.99×), Burial (musician) (20×), and Trader Joe's (2.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Amalfi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amalfi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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