St Germain Audience in United States

St Germain has an estimated audience of 927,100 people in United States. 64.2% are female, 35.8% are male, average age 25.2. Top regions: California, New York, Florida. Top brand affinities: Khan Academy, S&P 500, Indeed.com, Dance Moms, Fiverr.

The average St Germain fan in United States is 25.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Khan Academy, S&P 500, Indeed.com, with strongest over-indexing on Khan Academy (20.43× the country average). Demographically, the St Germain audience skews more female with an average age of 25.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of St Germain fans

Demographic split for St Germain audience in United States
MetricValue
Female64.2%
Male35.8%
Average age25.2
Estimated audience size927,100

Audience persona

The typical St Germain fan in United States is more female, around 25.2 years old, with strong Patriotism tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for St Germain in United States
RegionReachAffinity
California109,2491.07×
New York77,9901.51×
Florida73,4171.17×
Texas68,5110.86×
Georgia45,5251.59×
Illinois41,0721.33×
Louisiana33,0812.77×
New Jersey29,6871.26×
North Carolina28,2101.01×
Pennsylvania27,4190.88×
Massachusetts25,3081.39×
Wisconsin24,0501.72×
Ohio23,5830.83×
Michigan23,2030.96×
Virginia21,3060.94×
Washington18,8891.02×
Tennessee17,6110.95×
Colorado16,9411.16×
Arizona15,1780.8×
Maryland14,7650.93×
South Carolina13,9101×
Indiana12,7720.75×
Alabama12,5460.97×
Missouri12,0510.81×
Minnesota11,6160.87×
Oregon11,0551.04×
Connecticut10,8751.17×
Nevada9,1121.02×
Kentucky8,4340.73×
Oklahoma8,2010.8×
Iowa7,6781.01×
Washington, District of Columbia6,1262.2×
Mississippi6,0010.79×
Kansas5,2310.72×
Utah5,2170.63×
Arkansas4,9610.65×
Nebraska4,2920.92×
Hawaii3,8420.96×
Idaho3,3840.73×
Maine3,2670.98×
Rhode Island3,1931.08×
New Hampshire3,0360.83×
New Mexico2,8020.6×
Montana2,4390.95×
West Virginia2,3830.55×
Delaware2,0580.8×
Alaska1,5380.78×
Vermont1,3280.82×
South Dakota1,2590.59×
Wyoming1,0630.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St Germain audience
BrandAffinityCategory
Khan Academy20.43×Business & Career
S&P 500112.91×Business & Career
Indeed.com7.72×Business & Career
Dance Moms25.04×Movies & TV
Fiverr19.68×Business & Career
Autism Awareness11.8×Health
Diabetes mellitus awareness7.88×Health
Singer-songwriter3.73×Music & Radio
Microblogging8.01×Technology & Electronics
Kia Sportage18.03×Cars & Mobility
Google Maps3.09×Internet & Social Media
DuckDuckGo6.75×Internet & Social Media
Apple Store5.51×Shopping
From Dusk till Dawn20×Movies & TV
Income tax8.37×Business & Career
Humphrey Bogart17.39×Movies & TV
Aperol18.05×Food & Beverages
Glenfiddich16.37×Food & Beverages
Chandelier10.13×Home & Garden
Campari20×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St Germain audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Luxury OrientationPREMIUM1.56
SustainabilityBALANCE1.43
Quality AwarenessPREMIUM1.43
Design AffinityPREMIUM1.39
TravellingTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for St Germain
CountryShare
Brazil43.4%
United States18.2%
France8.9%

See St Germain audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does St Germain have in United States?

St Germain has an estimated audience of 927,100 people in United States, concentrated in California and New York.

What is the gender split and age of St Germain fans?

64.2% of St Germain fans are female, 35.8% are male, with an average age of 25.2 years.

Which brands do St Germain fans like most?

St Germain fans show strongest brand affinity for Khan Academy (20.43×), S&P 500 (112.91×), and Indeed.com (7.72×) over the country average.

Where do St Germain fans live in United States?

St Germain fans in United States are most concentrated in California (reach 109,249), New York (reach 77,990), and Florida (reach 73,417). These three regions account for the largest share of the active audience.

What other brands do St Germain fans also like?

Beyond St Germain itself, the audience over-indexes on S&P 500 (112.91×), Indeed.com (7.72×), Dance Moms (25.04×), and Fiverr (19.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.