tom waits Audience in United States

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tom waits has an estimated audience of 1,105,905 people in United States. 38.5% are female, 61.5% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Duncan Jones, Naomie Harris, Rocco DiSpirito, Nick Cave & the Bad Seeds, Iggy Pop.

The average tom waits fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Duncan Jones, Naomie Harris, Rocco DiSpirito, with strongest over-indexing on Duncan Jones (809.71× the country average). Demographically, the tom waits audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of tom waits fans

Demographic split for tom waits audience in United States
MetricValue
Female38.5%
Male61.5%
Average age39.2
Estimated audience size1,105,905

Audience persona

The typical tom waits fan in United States is more male, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Duncan Jones.

Top regions in United States

Top regions ranked by reach for tom waits in United States
RegionReachAffinity
California120,1360.99×
Texas72,6980.76×
New York58,9600.95×
Florida52,3310.7×
Pennsylvania41,0911.1×
Illinois37,0171×
Ohio34,9271.03×
Washington30,7141.38×
Michigan29,5591.02×
North Carolina28,7020.86×
Georgia25,0610.74×
Massachusetts24,4131.12×
Virginia23,2160.86×
Tennessee23,1461.04×
New Jersey22,8610.81×
Colorado21,4491.23×
Indiana20,7601.03×
Oregon20,4411.61×
Arizona19,6760.87×
Missouri19,1581.07×
Minnesota18,7891.19×
Wisconsin18,7371.13×
Kentucky15,0351.08×
Maryland14,3160.75×
South Carolina13,3420.8×
Oklahoma12,6531.03×
Alabama11,5340.75×
Louisiana11,5040.81×
Connecticut10,7090.97×
Utah9,7900.99×
Iowa9,2121.01×
Kansas8,9101.02×
Arkansas8,7100.96×
Nevada8,6960.81×
Mississippi6,3560.7×
New Mexico6,3071.14×
Idaho6,0731.09×
Maine5,9211.49×
New Hampshire5,5151.27×
Nebraska5,0780.92×
West Virginia4,9880.97×
Montana4,1041.34×
Rhode Island3,6971.05×
Hawaii3,2900.69×
Vermont3,0011.55×
Washington, District of Columbia2,7170.82×
Alaska2,4891.05×
Delaware2,2880.75×
South Dakota2,1820.85×
North Dakota1,8390.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for tom waits audience
BrandAffinityCategory
Duncan Jones809.71×Sports
Naomie Harris330.21×Movies & TV
Rocco DiSpirito508.06×Food & Beverages
Nick Cave & the Bad Seeds527.72×Music & Radio
Iggy Pop121.05×Music & Radio
Regent Street645.76×Travel & Leisure
Devo158.45×Music & Radio
Nick Swardson113.68×Movies & TV
Permis B387.46×Politics & Society
Lisa Lampanelli148.66×Movies & TV
Hilary Duff30.68×Movies & TV
Kimberly Elise90.62×Movies & TV
YouTube Music10.45×Internet & Social Media
Electric blues48.97×Music & Radio
shawshank redemption34.32×Movies & TV
Dylan O'Brien19.18×Movies & TV
Joe Walsh31.27×Music & Radio
Swans (band)32.81×Music & Radio
The Suburbs122.48×Music & Radio
Moody Blues60.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by tom waits audience
TraitClusterScore
Urban LifestyleOPEN1.54
Early Adopter MentalityPOWER1.53
LGBTQ+ IdentityOPEN1.35
SustainabilityBALANCE1.34
Design AffinityPREMIUM1.33
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for tom waits
CountryShare
United States37.7%
United Kingdom8.4%
Germany8.0%

See tom waits audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does tom waits have in United States?

tom waits has an estimated audience of 1,105,905 people in United States, concentrated in California and Texas.

What is the gender split and age of tom waits fans?

38.5% of tom waits fans are female, 61.5% are male, with an average age of 39.2 years.

Which brands do tom waits fans like most?

tom waits fans show strongest brand affinity for Duncan Jones (809.71×), Naomie Harris (330.21×), and Rocco DiSpirito (508.06×) over the country average.

Where do tom waits fans live in United States?

tom waits fans in United States are most concentrated in California (reach 120,136), Texas (reach 72,698), and New York (reach 58,960). These three regions account for the largest share of the active audience.

What other brands do tom waits fans also like?

Beyond tom waits itself, the audience over-indexes on Naomie Harris (330.21×), Rocco DiSpirito (508.06×), Nick Cave & the Bad Seeds (527.72×), and Iggy Pop (121.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for tom waits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.