A data profile of the people who buy, follow and care about tom waits in United States — modelled from more than twelve digital signal sources. tom waits has an estimated audience of 1,129,905 people in United States.
The average tom waits fan in United States is 39.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Duncan Jones, Naomie Harris, Rocco DiSpirito, with strongest over-indexing on Duncan Jones (809.71× the country average).
Demographically, the tom waits audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical tom waits fan in United States is more male, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Duncan Jones.
The key figures that characterise the tom waits profile in United States.
38.5% are female, 61.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 39.2 |
| Estimated audience size | 1,129,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide tom waits audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 8.7% |
| Germany | 8.1% |
Where the tom waits audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.53× | |
| 02 | Maine | ~6K | 1.48× | |
| 03 | Vermont | ~3K | 1.43× | |
| 04 | Montana | ~4K | 1.28× | |
| 05 | Washington | ~30K | 1.27× | |
| 06 | New Hampshire | ~5K | 1.25× | |
| 07 | Colorado | ~20K | 1.18× | |
| 08 | Minnesota | ~20K | 1.17× | |
| 09 | Wisconsin | ~20K | 1.16× | |
| 10 | Alaska | ~3K | 1.14× | |
| 11 | Massachusetts | ~20K | 1.13× | |
| 12 | Idaho | ~6K | 1.09× | |
| 13 | Rhode Island | ~4K | 1.09× | |
| 14 | New Mexico | ~6K | 1.08× | |
| 15 | Pennsylvania | ~40K | 1.07× | |
| 16 | Oklahoma | ~10K | 1.06× | |
| 17 | Ohio | ~40K | 1.04× | |
| 18 | Missouri | ~20K | 1.04× | |
| 19 | Illinois | ~40K | 1.02× | |
| 20 | Kansas | ~9K | 1.01× | |
| 21 | California | ~100K | 1.00× | |
| 22 | New York | ~60K | 1.00× | |
| 23 | Michigan | ~30K | 1.00× | |
| 24 | Tennessee | ~20K | 1.00× | |
| 25 | West Virginia | ~5K | 1.00× | |
| 26 | Indiana | ~20K | 0.99× | |
| 27 | Kentucky | ~10K | 0.99× | |
| 28 | Connecticut | ~10K | 0.99× | |
| 29 | Utah | ~10K | 0.97× | |
| 30 | Iowa | ~9K | 0.97× | |
| 31 | Nebraska | ~5K | 0.97× | |
| 32 | Arkansas | ~8K | 0.91× | |
| 33 | Arizona | ~20K | 0.89× | |
| 34 | South Dakota | ~2K | 0.89× | |
| 35 | North Dakota | ~2K | 0.89× | |
| 36 | Washington, District of Columbia | ~3K | 0.88× | |
| 37 | Delaware | ~3K | 0.88× | |
| 38 | Louisiana | ~10K | 0.87× | |
| 39 | New Jersey | ~20K | 0.86× | |
| 40 | North Carolina | ~30K | 0.85× | |
| 41 | Virginia | ~20K | 0.82× | |
| 42 | Nevada | ~9K | 0.81× | |
| 43 | Alabama | ~10K | 0.80× | |
| 44 | South Carolina | ~10K | 0.78× | |
| 45 | Mississippi | ~7K | 0.77× | |
| 46 | Maryland | ~10K | 0.75× | |
| 47 | Texas | ~70K | 0.73× | |
| 48 | Georgia | ~20K | 0.71× | |
| 49 | Hawaii | ~3K | 0.71× | |
| 50 | Florida | ~50K | 0.68× |
The strongest cross-interests of the tom waits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duncan Jones | Sports | 809.71× | ||
| 02 | Regent Street | Travel & Leisure | 645.76× | ||
| 03 | Nick Cave & the Bad Seeds | Music & Radio | 527.72× | ||
| 04 | Rocco DiSpirito | Food & Beverages | 508.06× | ||
| 05 | Permis B | Politics & Society | 387.46× | ||
| 06 | Naomie Harris | Movies & TV | 330.21× | ||
| 07 | Devo | Music & Radio | 158.45× | ||
| 08 | Lisa Lampanelli | Movies & TV | 148.66× | ||
| 09 | The Suburbs | Music & Radio | 122.48× | ||
| 10 | Iggy Pop | Music & Radio | 121.05× | ||
| 11 | Nick Swardson | Movies & TV | 113.68× | ||
| 12 | Kimberly Elise | Movies & TV | 90.62× | ||
| 13 | Moody Blues | Music & Radio | 60.16× | ||
| 14 | Electric blues | Music & Radio | 48.97× | ||
| 15 | shawshank redemption | Movies & TV | 34.32× | ||
| 16 | Swans (band) | Music & Radio | 32.81× | ||
| 17 | Joe Walsh | Music & Radio | 31.27× | ||
| 18 | Hilary Duff | Movies & TV | 30.68× | ||
| 19 | Dylan O'Brien | Movies & TV | 19.18× | ||
| 20 | YouTube Music | Internet & Social Media | 10.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.00× | |
| Spirituality | BALANCE | 1.55× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Extroversion | THRILL | 0.95× |
tom waits has an estimated audience of 1,129,905 people in United States, concentrated in California and Texas.
38.5% of tom waits fans are female, 61.5% are male, with an average age of 39.2 years.
tom waits fans show strongest brand affinity for Duncan Jones (809.71×), Naomie Harris (330.21×), and Rocco DiSpirito (508.06×) over the country average.
tom waits fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond tom waits itself, the audience over-indexes on Naomie Harris (330.21×), Rocco DiSpirito (508.06×), Iggy Pop (121.05×), and Regent Street (645.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for tom waits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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