Devo Audience in United States
Devo has an estimated audience of 802,742 people in United States. 39.8% are female, 60.2% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Home Delivery, Dog breed, Nipsey Hussle, JibJab, Israel.
The average Devo fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home Delivery, Dog breed, Nipsey Hussle, with strongest over-indexing on Home Delivery (13.83× the country average). Demographically, the Devo audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Drummer
Demographics of Devo fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 45.0 |
| Estimated audience size | 802,742 |
Audience persona
The typical Devo fan in United States is more male, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Home Delivery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,996 | 1.13× |
| Texas | 52,541 | 0.76× |
| New York | 44,721 | 1× |
| Ohio | 40,093 | 1.62× |
| Florida | 38,262 | 0.7× |
| Illinois | 36,276 | 1.36× |
| Pennsylvania | 31,822 | 1.18× |
| Michigan | 24,743 | 1.18× |
| Washington | 21,047 | 1.31× |
| Massachusetts | 20,544 | 1.3× |
| North Carolina | 19,934 | 0.83× |
| New Jersey | 18,595 | 0.91× |
| Georgia | 17,975 | 0.73× |
| Virginia | 17,394 | 0.89× |
| Colorado | 17,274 | 1.37× |
| Tennessee | 16,938 | 1.05× |
| Indiana | 16,802 | 1.15× |
| Wisconsin | 16,454 | 1.36× |
| Missouri | 15,073 | 1.16× |
| Oregon | 14,447 | 1.57× |
| Minnesota | 14,325 | 1.25× |
| Maryland | 12,430 | 0.9× |
| Arizona | 12,146 | 0.74× |
| Kentucky | 10,237 | 1.02× |
| South Carolina | 9,258 | 0.77× |
| Connecticut | 8,715 | 1.08× |
| Oklahoma | 7,770 | 0.87× |
| Nevada | 7,546 | 0.97× |
| Utah | 7,370 | 1.03× |
| Louisiana | 7,091 | 0.69× |
| Alabama | 6,813 | 0.61× |
| Iowa | 6,514 | 0.98× |
| Kansas | 5,984 | 0.95× |
| Arkansas | 5,010 | 0.76× |
| New Hampshire | 4,333 | 1.37× |
| Nebraska | 4,121 | 1.02× |
| Idaho | 3,659 | 0.91× |
| Maine | 3,618 | 1.26× |
| New Mexico | 3,568 | 0.89× |
| Mississippi | 3,376 | 0.51× |
| West Virginia | 3,255 | 0.87× |
| Rhode Island | 2,829 | 1.11× |
| Washington, District of Columbia | 2,612 | 1.08× |
| Montana | 2,346 | 1.05× |
| Hawaii | 2,326 | 0.67× |
| Vermont | 1,922 | 1.36× |
| Delaware | 1,868 | 0.84× |
| South Dakota | 1,397 | 0.75× |
| North Dakota | 1,209 | 0.73× |
| Alaska | 1,173 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 13.83× | Food & Beverages |
| Dog breed | 2.67× | Pets & Animals |
| Nipsey Hussle | 9.51× | Music & Radio |
| JibJab | 8.82× | Internet & Social Media |
| Israel | 2.52× | Travel & Leisure |
| Winemaking | 5.05× | Food & Beverages |
| 3D printing | 2.81× | Technology & Electronics |
| Home construction | 1.57× | Home & Garden |
| Sinaloa | 3.78× | Travel & Leisure |
| Hideo Nomo | 17.69× | Sports |
| Alaska | 1.6× | Travel & Leisure |
| Corona (band) | 5.3× | Music & Radio |
| Minnesota | 1.6× | Travel & Leisure |
| Palestine Polytechnic University | 16.96× | Business & Career |
| Ayrton Senna | 8.16× | Sports |
| Justice | 2.33× | Politics & Society |
| Yahoo Sports Fantasy | 5.66× | |
| Jekalyn Carr | 14.66× | Music & Radio |
| Glossier | 4.1× | Beauty & Wellness |
| Wok | 4.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.51 |
| Early Adopter Mentality | POWER | 1.5 |
| Tradition | CONSERVATISM | 1.49 |
| Urban Lifestyle | OPEN | 1.39 |
| Spirituality | BALANCE | 1.33 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 8.0% |
| Brazil | 6.9% |
See Devo audiences in other countries
More Drummer audiences in United States
- Josh Dun (864,988)
- Anika Nilles (638,163)
- Keith Moon (634,226)
- Danny Carey (456,290)
- Mike Portnoy (354,862)
Frequently asked questions
How many fans does Devo have in United States?
Devo has an estimated audience of 802,742 people in United States, concentrated in California and Texas.
What is the gender split and age of Devo fans?
39.8% of Devo fans are female, 60.2% are male, with an average age of 45.0 years.
Which brands do Devo fans like most?
Devo fans show strongest brand affinity for Home Delivery (13.83×), Dog breed (2.67×), and Nipsey Hussle (9.51×) over the country average.
Where do Devo fans live in United States?
Devo fans in United States are most concentrated in California (reach 99,996), Texas (reach 52,541), and New York (reach 44,721). These three regions account for the largest share of the active audience.
What other brands do Devo fans also like?
Beyond Devo itself, the audience over-indexes on Dog breed (2.67×), Nipsey Hussle (9.51×), JibJab (8.82×), and Israel (2.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Devo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.