Devo Audience in United States

Devo has an estimated audience of 802,742 people in United States. 39.8% are female, 60.2% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: tom waits, The Smiths, INXS, Billy Idol, Beetlejuice.

The average Devo fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include tom waits, The Smiths, INXS, with strongest over-indexing on tom waits (197.49× the country average). Demographically, the Devo audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Drummer

Demographics of Devo fans

Demographic split for Devo audience in United States
MetricValue
Female39.8%
Male60.2%
Average age45.0
Estimated audience size802,742

Audience persona

The typical Devo fan in United States is more male, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for tom waits.

Top regions in United States

Top regions ranked by reach for Devo in United States
RegionReachAffinity
California99,9961.13×
Texas52,5410.76×
New York44,7211×
Ohio40,0931.62×
Florida38,2620.7×
Illinois36,2761.36×
Pennsylvania31,8221.18×
Michigan24,7431.18×
Washington21,0471.31×
Massachusetts20,5441.3×
North Carolina19,9340.83×
New Jersey18,5950.91×
Georgia17,9750.73×
Virginia17,3940.89×
Colorado17,2741.37×
Tennessee16,9381.05×
Indiana16,8021.15×
Wisconsin16,4541.36×
Missouri15,0731.16×
Oregon14,4471.57×
Minnesota14,3251.25×
Maryland12,4300.9×
Arizona12,1460.74×
Kentucky10,2371.02×
South Carolina9,2580.77×
Connecticut8,7151.08×
Oklahoma7,7700.87×
Nevada7,5460.97×
Utah7,3701.03×
Louisiana7,0910.69×
Alabama6,8130.61×
Iowa6,5140.98×
Kansas5,9840.95×
Arkansas5,0100.76×
New Hampshire4,3331.37×
Nebraska4,1211.02×
Idaho3,6590.91×
Maine3,6181.26×
New Mexico3,5680.89×
Mississippi3,3760.51×
West Virginia3,2550.87×
Rhode Island2,8291.11×
Washington, District of Columbia2,6121.08×
Montana2,3461.05×
Hawaii2,3260.67×
Vermont1,9221.36×
Delaware1,8680.84×
South Dakota1,3970.75×
North Dakota1,2090.73×
Alaska1,1730.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Devo audience
BrandAffinityCategory
tom waits197.49×Movies & TV
The Smiths41.04×Music & Radio
INXS82.13×Music & Radio
Billy Idol33.62×Music & Radio
Beetlejuice8.16×Movies & TV
Tears for Fears44.97×Music & Radio
Wham!41.74×Music & Radio
Kurt Cobain16.96×Music & Radio
Michael J. Fox14.2×Movies & TV
Ghostbusters (franchise)22.97×Movies & TV
Morrissey37.23×Music & Radio
Ozzy Osbourne11.52×Music & Radio
Culture Club55.02×Music & Radio
Genesis (band)10.89×Music & Radio
Beastie Boys32.4×Music & Radio
Patrick Swayze12.4×Movies & TV
Eurythmics53.83×Music & Radio
Anna Faris13.56×Movies & TV
Def Leppard19.29×Music & Radio
Capital One3.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Devo audience
TraitClusterScore
ExtroversionTHRILL1.51
Early Adopter MentalityPOWER1.5
TraditionCONSERVATISM1.49
Urban LifestyleOPEN1.39
SpiritualityBALANCE1.33
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Devo
CountryShare
United States47.6%
United Kingdom8.0%
Brazil6.9%

See Devo audiences in other countries

More Drummer audiences in United States

Frequently asked questions

How many fans does Devo have in United States?

Devo has an estimated audience of 802,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Devo fans?

39.8% of Devo fans are female, 60.2% are male, with an average age of 45.0 years.

Which brands do Devo fans like most?

Devo fans show strongest brand affinity for tom waits (197.49×), The Smiths (41.04×), and INXS (82.13×) over the country average.

Where do Devo fans live in United States?

Devo fans in United States are most concentrated in California (reach 99,996), Texas (reach 52,541), and New York (reach 44,721). These three regions account for the largest share of the active audience.

What other brands do Devo fans also like?

Beyond Devo itself, the audience over-indexes on The Smiths (41.04×), INXS (82.13×), Billy Idol (33.62×), and Beetlejuice (8.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Devo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.