Rascasse Audience Intelligence

Devo Audience in United States

Name: Devo — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Devo in United States — modelled from more than twelve digital signal sources. Devo has an estimated audience of 841,324 people in United States.

#3among Drummer in United States #6095among Person in United States #3521in Music & Radio

The average Devo fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include tom waits, INXS, Billy Idol, with strongest over-indexing on tom waits (158.45× the country average).

Demographically, the Devo audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Devo fan in United States is more male, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for tom waits.

Category: Music & Radio · Type: Person · Subtype: Drummer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Devo profile in United States.

Audience size

841K

in United States

Gender

39.8%♀

60.2% male

Age

45.0

average years

Country rank

#26561

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Devo fans

39.8% are female, 60.2% are male, average age 45.0.

Fig. 02

Gender split

39.8%

Female

60.2%

Male

Demographic split for Devo audience in United States
Metric	Value
Female	39.8%
Male	60.2%
Average age	45.0
Estimated audience size	841,324

Fig. 03

Age distribution

Age distribution of the Devo audience in United States
Age bracket	Share	%
16-19		10%
20-29		12%
30-39		16%
40-49		32%
50+		30%

Fig. 04

Worldwide distribution

47.0%

of the worldwide Devo audience comes from United States.

Worldwide audience distribution share by country for Devo
Country	Share
United States	47.0%
United Kingdom	9.3%
Italy	7.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Devo audience in United States is strongest.

Fig. 05

Top regions by affinity

Devo fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~10K	1.58×
02	Ohio	~40K	1.54×
03	Colorado	~20K	1.33×
04	New Hampshire	~4K	1.32×
05	Illinois	~30K	1.29×
06	Washington	~20K	1.29×
07	Vermont	~2K	1.27×
08	Maine	~4K	1.26×
09	California	~100K	1.25×
10	Massachusetts	~20K	1.25×
11	Wisconsin	~20K	1.25×
12	Minnesota	~10K	1.23×
13	Rhode Island	~3K	1.20×
14	Michigan	~20K	1.16×
15	Connecticut	~9K	1.12×
16	Pennsylvania	~30K	1.10×
17	Indiana	~20K	1.09×
18	Nevada	~8K	1.07×
19	Missouri	~10K	1.05×
20	Utah	~8K	1.05×
21	Montana	~2K	1.04×
22	New York	~50K	1.03×
23	Washington, District of Columbia	~2K	1.03×
24	Arizona	~20K	0.98×
25	Maryland	~10K	0.97×
26	Iowa	~6K	0.96×
27	Nebraska	~4K	0.96×
28	Kentucky	~10K	0.95×
29	Tennessee	~20K	0.94×
30	New Mexico	~4K	0.93×
31	Idaho	~4K	0.92×
32	Kansas	~6K	0.91×
33	Delaware	~2K	0.91×
34	West Virginia	~3K	0.89×
35	Alaska	~2K	0.89×
36	New Jersey	~20K	0.88×
37	North Dakota	~1K	0.85×
38	Virginia	~20K	0.84×
39	Georgia	~20K	0.83×
40	Oklahoma	~7K	0.83×
41	North Carolina	~20K	0.82×
42	South Dakota	~2K	0.82×
43	Arkansas	~5K	0.77×
44	South Carolina	~9K	0.76×
45	Hawaii	~3K	0.76×
46	Texas	~50K	0.75×
47	Louisiana	~8K	0.74×
48	Florida	~40K	0.70×
49	Alabama	~8K	0.68×
50	Mississippi	~4K	0.64×

Affinity by region — Devo, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Devo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Devo audience
#	Interest	Category	×
01	tom waits	Movies & TV	158.45×
02	INXS	Music & Radio	84.37×
03	Eurythmics	Music & Radio	76.88×
04	Wham!	Music & Radio	53.70×
05	Culture Club	Music & Radio	50.15×
06	Spandau Ballet	Music & Radio	41.91×
07	Debbie Harry	Music & Radio	40.50×
08	Talking Heads	Music & Radio	33.63×
09	Billy Idol	Music & Radio	33.40×
10	Morrissey	Music & Radio	32.73×
11	Sixteen Candles	Movies & TV	23.02×
12	Iggy Pop	Music & Radio	22.90×
13	The Hives	Music & Radio	20.67×
14	Maggie Gyllenhaal	Movies & TV	14.59×
15	The Goonies	Movies & TV	14.30×
16	The Smiths	Music & Radio	12.65×
17	Anna Faris	Movies & TV	11.42×
18	Boy George	Music & Radio	9.40×
19	Genesis (band)	Music & Radio	9.10×
20	Beetlejuice	Movies & TV	3.74×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Devo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Devo audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.83×
Patriotism	CONSERVATISM	1.68×
Spirituality	BALANCE	1.50×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Devo audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.60×
Healthy Lifestyle	BALANCE	0.71×
Pet Ownership	JOY	0.71×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Devo have in United States?

Devo has an estimated audience of 841,324 people in United States, concentrated in California and Texas.

What is the gender split and age of Devo fans?

39.8% of Devo fans are female, 60.2% are male, with an average age of 45.0 years.

Which brands do Devo fans like most?

Devo fans show strongest brand affinity for tom waits (158.45×), INXS (84.37×), and Billy Idol (33.4×) over the country average.

Where do Devo fans live in United States?

Devo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Devo fans also like?

Beyond Devo itself, the audience over-indexes on INXS (84.37×), Billy Idol (33.4×), Wham! (53.7×), and Debbie Harry (40.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Devo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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