Rascasse Audience Intelligence

Raymour & Flanigan Target Market in United States

A data profile of the people who buy, follow and care about Raymour & Flanigan in United States — modelled from more than twelve digital signal sources. Raymour & Flanigan has an estimated audience of 1,420,892 people in United States.

#4among Furniture shop in United States#1897among Brand in United States#319in Shopping

The average Raymour & Flanigan fan in United States is 43.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Pennsylvania.

Top brand affinities include Nordstrom rack, Rooms To Go, American Furniture Warehouse, with strongest over-indexing on Nordstrom rack (3.67× the country average).

Demographically, the Raymour & Flanigan audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raymour & Flanigan fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raymour & Flanigan profile in United States.

Audience size
1.4M
in United States
Gender
77.1%♀
22.9% male
Age
43.0
average years
Country rank
#18495
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raymour & Flanigan

77.1% are female, 22.9% are male, average age 43.0.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Raymour & Flanigan audience in United States
MetricValue
Female77.1%
Male22.9%
Average age43.0
Estimated audience size1,420,892
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Raymour & Flanigan audience in United States
Age bracketShare%
16-198%
20-2919%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Raymour & Flanigan audience comes from United States.

Worldwide audience distribution share by country for Raymour & Flanigan
CountryShare
United States98.6%
China1.0%
Philippines0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raymour & Flanigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Raymour & Flanigan customers by region in United States
#RegionReachAffinity×
01Connecticut~100K9.37×
02New Jersey~300K9.12×
03New York~600K7.71×
04Rhode Island~30K6.63×
05Pennsylvania~300K6.58×
06Delaware~20K5.88×
07Massachusetts~100K4.16×
08New Hampshire~6K1.06×
09Alaska~3K0.84×
10Wyoming~2K0.82×
11North Dakota~2K0.80×
12South Dakota~3K0.79×
13Montana~3K0.73×
14Alabama~10K0.67×
15Idaho~5K0.67×
16Hawaii~4K0.64×
17Nebraska~5K0.63×
18New Mexico~4K0.60×
19Mississippi~6K0.55×
20Arkansas~6K0.54×
21Arizona~10K0.50×
22Oklahoma~8K0.50×
23Kansas~6K0.50×
24Iowa~6K0.47×
25West Virginia~3K0.44×
26Louisiana~8K0.43×
27Utah~5K0.43×
28Maine~2K0.43×
29Washington, District of Columbia~2K0.41×
30Nevada~5K0.37×
31Oregon~6K0.36×
32South Carolina~8K0.35×
33Wisconsin~7K0.35×
34Maryland~8K0.33×
35Missouri~7K0.33×
36Minnesota~6K0.31×
37Kentucky~5K0.31×
38Virginia~9K0.25×
39North Carolina~10K0.24×
40Colorado~5K0.24×
41Florida~20K0.23×
42Washington~7K0.23×
43Indiana~6K0.23×
44Tennessee~6K0.22×
45Georgia~9K0.20×
46Michigan~7K0.19×
47Ohio~8K0.18×
48Illinois~8K0.16×
49Texas~10K0.11×
50California~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Raymour & Flanigan, United States
0.10×1.00×9.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raymour & Flanigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raymour & Flanigan audience
#·InterestCategoryAffinity×
01LampshadeHome & Garden17.90×
02American Furniture WarehouseShopping13.24×
03Zara HomeHome & Garden10.67×
04Rooms To GoHome & Garden8.24×
05La-Z-BoyHome & Garden8.13×
06Crate & BarrelHome & Garden6.28×
07PillowHome & Garden3.92×
08Modern architectureArts & Culture3.69×
09Nordstrom rackFashion & Accessoires3.67×
10KitchenwareHome & Garden3.37×
11IKEAHome & Garden3.04×
12MattressHome & Garden2.52×
13Discount storesShopping2.45×
14Hobby LobbyHome & Garden2.32×
15Planet FitnessSports2.21×
16FurnitureHome & Garden2.07×
17Trader Joe'sShopping2.04×
18Target CorporationShopping1.86×
19Luxury goodsFashion & Accessoires1.68×
20Home improvementHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raymour & Flanigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raymour & Flanigan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.23×
Design AffinityPREMIUM1.99×
Pet OwnershipJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raymour & Flanigan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Early Adopter MentalityPOWER0.78×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raymour & Flanigan's target market in United States?

Raymour & Flanigan's target market in United States covers an estimated 1,420,892 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Raymour & Flanigan customers?

77.1% of the Raymour & Flanigan audience are female, 22.9% are male, with an average age of 43.0 years.

03

Which brands do Raymour & Flanigan fans like most?

Raymour & Flanigan fans show strongest brand affinity for Nordstrom rack (3.67×), Rooms To Go (8.24×), and American Furniture Warehouse (13.24×) over the country average.

04

Where do Raymour & Flanigan fans live in United States?

Raymour & Flanigan fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~300K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Raymour & Flanigan fans also like?

Beyond Raymour & Flanigan itself, the audience over-indexes on Rooms To Go (8.24×), American Furniture Warehouse (13.24×), IKEA (3.04×), and Furniture (2.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Raymour & Flanigan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raymour & Flanigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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