Raymour & Flanigan Audience in United States

Raymour & Flanigan logo

Raymour & Flanigan has an estimated audience of 1,422,382 people in United States. 77.1% are female, 22.9% are male, average age 43.0. Top regions: New York, New Jersey, Pennsylvania. Top brand affinities: Planet Fitness, Hobby Lobby, Lowe's, Crate & Barrel, Rooms To Go.

The average Raymour & Flanigan fan in United States is 43.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Pennsylvania. Top brand affinities include Planet Fitness, Hobby Lobby, Lowe's, with strongest over-indexing on Planet Fitness (4× the country average). Demographically, the Raymour & Flanigan audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Raymour & Flanigan fans

Demographic split for Raymour & Flanigan audience in United States
MetricValue
Female77.1%
Male22.9%
Average age43.0
Estimated audience size1,422,382

Audience persona

The typical Raymour & Flanigan fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Raymour & Flanigan in United States
RegionReachAffinity
New York650,5338.18×
New Jersey343,9899.51×
Pennsylvania306,2106.39×
Connecticut135,4239.49×
Massachusetts57,8342.06×
Rhode Island29,0836.42×
Delaware22,7045.79×
Florida12,7050.13×
Virginia5,9090.17×
California5,5950.04×
North Carolina5,2680.12×
Maryland5,0390.21×
Texas4,9040.04×
Georgia4,4260.1×
South Carolina3,5840.17×
Ohio2,9840.07×
Michigan2,3350.06×
Illinois2,1930.05×
Tennessee1,7880.06×
Indiana1,6070.06×
New Hampshire1,3140.23×
Washington, District of Columbia1,1340.27×
Kentucky1,0420.06×
Vermont1,0190.41×
Colorado1,0080.04×
Washington9970.03×
Maine9240.18×
Missouri7100.03×
Minnesota6400.03×
West Virginia6090.09×
Wisconsin5700.03×
Oregon5380.03×
Nevada4910.04×
Louisiana4880.03×
Utah3680.03×
Oklahoma3630.02×
Iowa3510.03×
Mississippi3350.03×
Kansas3260.03×
Arkansas3110.03×
New Mexico1740.02×
Hawaii1590.03×
Nebraska1580.02×
Idaho1410.02×
Arizona1080×
Montana1010.03×
South Dakota650.02×
North Dakota540.02×
Alabama520×
Alaska480.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raymour & Flanigan audience
BrandAffinityCategory
Planet Fitness4×Sports
Hobby Lobby3.04×Home & Garden
Lowe's2.8×Shopping
Crate & Barrel7.76×Home & Garden
Rooms To Go7.78×Home & Garden
Bachelor of Business Administration26.89×Business & Career
Hair Extensions4.05×Beauty & Wellness
La-Z-Boy9.65×Home & Garden
American Furniture Warehouse10.84×Shopping
Nordstrom rack2.72×Fashion & Accessoires
Best Buy2.23×Shopping
Kitchenware3.02×Home & Garden
Furniture1.73×Home & Garden
Metaphysics2.97×Business & Career
Aldi2.02×Shopping
Target Corporation1.79×Shopping
Princess Polly5.37×Fashion & Accessoires
Lampshade17.15×Home & Garden
IKEA2.11×Home & Garden
Home improvement1.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raymour & Flanigan audience
TraitClusterScore
IndulgenceJOY2.12
Pet OwnershipJOY1.46
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.38
Design AffinityPREMIUM1.38
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Raymour & Flanigan
CountryShare
United States98.6%
China1.0%
Philippines0.1%

See Raymour & Flanigan audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Raymour & Flanigan have in United States?

Raymour & Flanigan has an estimated audience of 1,422,382 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Raymour & Flanigan fans?

77.1% of Raymour & Flanigan fans are female, 22.9% are male, with an average age of 43.0 years.

Which brands do Raymour & Flanigan fans like most?

Raymour & Flanigan fans show strongest brand affinity for Planet Fitness (4×), Hobby Lobby (3.04×), and Lowe's (2.8×) over the country average.

Where do Raymour & Flanigan fans live in United States?

Raymour & Flanigan fans in United States are most concentrated in New York (reach 650,533), New Jersey (reach 343,989), and Pennsylvania (reach 306,210). These three regions account for the largest share of the active audience.

What other brands do Raymour & Flanigan fans also like?

Beyond Raymour & Flanigan itself, the audience over-indexes on Hobby Lobby (3.04×), Lowe's (2.8×), Crate & Barrel (7.76×), and Rooms To Go (7.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raymour & Flanigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.