Lampshade Audience in United States

Lampshade logo

Lampshade has an estimated audience of 821,980 people in United States. 77.2% are female, 22.8% are male, average age 47.2. Top regions: California, New York, Texas. Top brand affinities: American Furniture Warehouse, Rooms To Go, Bar stool, Houzz, Headboard (furniture).

The average Lampshade fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include American Furniture Warehouse, Rooms To Go, Bar stool, with strongest over-indexing on American Furniture Warehouse (50.8× the country average). Demographically, the Lampshade audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lampshade fans

Demographic split for Lampshade audience in United States
MetricValue
Female77.2%
Male22.8%
Average age47.2
Estimated audience size821,980

Audience persona

The typical Lampshade fan in United States is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for American Furniture Warehouse.

Top regions in United States

Top regions ranked by reach for Lampshade in United States
RegionReachAffinity
California110,9051.23×
New York62,7111.37×
Texas62,0400.88×
Florida53,0630.95×
Illinois31,9781.17×
Pennsylvania29,7581.08×
North Carolina26,5391.07×
Massachusetts26,4761.63×
Georgia25,3591×
Ohio24,8400.98×
Washington23,5981.43×
Virginia23,5291.18×
Michigan21,5601×
New Jersey20,9121×
Tennessee17,3011.05×
Colorado15,3931.19×
Maryland15,2511.08×
Indiana14,6440.98×
Minnesota13,4061.14×
Oregon13,1581.4×
Arizona13,0640.78×
Missouri12,3010.93×
Wisconsin11,7840.95×
South Carolina10,9660.89×
Alabama10,7830.94×
Connecticut10,4241.26×
Kentucky9,2130.89×
Louisiana8,5360.81×
Oklahoma8,1700.9×
Kansas6,3490.98×
Utah6,0950.83×
Nevada6,0820.76×
Iowa5,8860.87×
Arkansas5,4830.81×
Mississippi4,1140.61×
Maine4,0511.38×
New Hampshire3,7981.17×
Washington, District of Columbia3,6611.48×
Nebraska3,2620.79×
Idaho3,2110.78×
Hawaii2,9250.83×
West Virginia2,9110.76×
Rhode Island2,8951.11×
New Mexico2,7910.68×
Vermont2,2781.58×
Montana2,1110.93×
Delaware1,6710.74×
North Dakota1,3520.8×
Alaska1,2110.69×
South Dakota1,0420.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lampshade audience
BrandAffinityCategory
American Furniture Warehouse50.8×Shopping
Rooms To Go21.78×Home & Garden
Bar stool39.89×Home & Garden
Houzz14.66×Home & Garden
Headboard (furniture)26.2×Home & Garden
Chris Burkard Photography219.65×Arts & Culture
Bookcase26.21×Literature
Slumberland Furniture41.62×Home & Garden
Recliner16.68×Home & Garden
LoveSac24.26×Home & Garden
High Point Market36.26×Home & Garden
Bassett Furniture27.31×Home & Garden
Coffee table13.48×Food & Beverages
Havertys26.25×Shopping
HomeGoods5.53×Home & Garden
La-Z-Boy13.55×Home & Garden
West Elm6.23×Home & Garden
Ashley Furniture HomeStores6.13×Home & Garden
Sofa bed10.77×Home & Garden
Tatsuro Yamashita67.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lampshade audience
TraitClusterScore
DIY MentalityTHRILL1.59
IndulgenceJOY1.57
Design AffinityPREMIUM1.56
CreativityOPEN1.42
Quality AwarenessPREMIUM1.38
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Lampshade
CountryShare
United States17.5%
United Kingdom9.1%
Philippines6.3%

See Lampshade audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lampshade have in United States?

Lampshade has an estimated audience of 821,980 people in United States, concentrated in California and New York.

What is the gender split and age of Lampshade fans?

77.2% of Lampshade fans are female, 22.8% are male, with an average age of 47.2 years.

Which brands do Lampshade fans like most?

Lampshade fans show strongest brand affinity for American Furniture Warehouse (50.8×), Rooms To Go (21.78×), and Bar stool (39.89×) over the country average.

Where do Lampshade fans live in United States?

Lampshade fans in United States are most concentrated in California (reach 110,905), New York (reach 62,711), and Texas (reach 62,040). These three regions account for the largest share of the active audience.

What other brands do Lampshade fans also like?

Beyond Lampshade itself, the audience over-indexes on Rooms To Go (21.78×), Bar stool (39.89×), Houzz (14.66×), and Headboard (furniture) (26.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lampshade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.