Lampshade Audience in Germany
Lampshade has an estimated audience of 237,044 people in Germany. 56.0% are female, 44.0% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Lampshade fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Lampshade audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Lampshade fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.4 |
| Estimated audience size | 237,044 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,029 | 1.22× |
| Bayern | 39,946 | 1.05× |
| Baden-Württemberg | 30,439 | 0.94× |
| Niedersachsen | 27,568 | 1.2× |
| Hessen | 16,634 | 0.92× |
| Berlin | 13,150 | 1.24× |
| Rheinland-Pfalz | 11,491 | 0.97× |
| Sachsen | 10,832 | 0.93× |
| Schleswig-Holstein | 9,624 | 1.13× |
| Hamburg | 6,698 | 1.25× |
| Brandenburg | 6,694 | 0.91× |
| Thüringen | 5,143 | 0.85× |
| Sachsen-Anhalt | 4,558 | 0.74× |
| Mecklenburg-Vorpommern | 3,732 | 0.82× |
| Saarland | 2,364 | 0.81× |
| Bremen | 2,058 | 1.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.12 |
| Design Affinity | PREMIUM | 2.3 |
| Sustainability | BALANCE | 2.06 |
| DIY Mentality | THRILL | 1.88 |
| Creativity | OPEN | 1.73 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| United Kingdom | 9.1% |
| Philippines | 6.3% |
See Lampshade audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lampshade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.