Recliner Audience in United States

Recliner has an estimated audience of 6,279,118 people in United States. 70.5% are female, 29.5% are male, average age 47.4. Top regions: Texas, California, Florida. Top brand affinities: Bar stool, Hobby Lobby, Nightstand, La-Z-Boy, MSN.

The average Recliner fan in United States is 47.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bar stool, Hobby Lobby, Nightstand, with strongest over-indexing on Bar stool (18.45× the country average). Demographically, the Recliner audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Recliner fans

Demographic split for Recliner audience in United States
MetricValue
Female70.5%
Male29.5%
Average age47.4
Estimated audience size6,279,118

Audience persona

The typical Recliner fan in United States is more female, around 47.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Bar stool.

Top regions in United States

Top regions ranked by reach for Recliner in United States
RegionReachAffinity
Texas549,4221.02×
California458,7740.66×
Florida383,3000.9×
New York255,6310.73×
Ohio246,6771.28×
Pennsylvania234,1941.11×
North Carolina225,8861.2×
Georgia207,0211.07×
Illinois189,4940.91×
Tennessee185,0401.47×
Michigan161,0910.98×
Indiana153,7841.34×
Virginia152,3231×
Alabama141,0491.61×
Missouri128,9851.27×
Kentucky126,2101.6×
New Jersey125,0010.78×
South Carolina121,0191.28×
Louisiana113,0251.4×
Washington106,8300.85×
Oklahoma104,3741.5×
Arizona99,7360.78×
Wisconsin97,7031.03×
Massachusetts95,0380.77×
Arkansas88,9391.72×
Maryland82,9390.77×
Mississippi82,4181.59×
Minnesota75,0720.83×
Colorado65,0400.66×
Oregon63,7580.89×
Kansas53,2591.08×
Iowa52,5841.02×
Connecticut52,0270.83×
West Virginia46,3601.59×
Nevada38,3810.63×
Utah34,2840.61×
New Mexico28,2000.9×
Idaho28,1140.89×
New Hampshire26,7961.08×
Maine26,6841.19×
Nebraska25,3710.81×
Rhode Island17,5250.88×
Montana15,5500.89×
Hawaii14,0050.52×
Delaware13,8320.8×
South Dakota12,1800.84×
North Dakota10,7980.84×
Vermont10,1980.93×
Washington, District of Columbia8,0690.43×
Alaska7,1730.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recliner audience
BrandAffinityCategory
Bar stool18.45×Home & Garden
Hobby Lobby3.39×Home & Garden
Nightstand23.5×Home & Garden
La-Z-Boy11.65×Home & Garden
MSN2.89×News
Best Buy2.49×Shopping
Aldi2.41×Shopping
Rooms To Go6.4×Home & Garden
Sofa bed7.57×Home & Garden
Countertop3.42×Home & Garden
Diaper bag3.67×Kids & Family
Planet Fitness2.17×Sports
Bed frame4.33×Home & Garden
Furniture1.71×Home & Garden
Staples (Canada)2.65×Business & Career
Nature1.55×Home & Garden
Great Clips3.01×Beauty & Wellness
Dollar General1.91×Shopping
Mattress2.49×Home & Garden
Anthropologie2.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recliner audience
TraitClusterScore
Price SensitivityPREMIUM1.56
Family OrientationCONSERVATISM1.42
Quality AwarenessPREMIUM1.41
Design AffinityPREMIUM1.4
CreativityOPEN1.18
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Recliner
CountryShare
United States42.5%
United Kingdom8.6%
Australia5.6%

See Recliner audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Recliner have in United States?

Recliner has an estimated audience of 6,279,118 people in United States, concentrated in Texas and California.

What is the gender split and age of Recliner fans?

70.5% of Recliner fans are female, 29.5% are male, with an average age of 47.4 years.

Which brands do Recliner fans like most?

Recliner fans show strongest brand affinity for Bar stool (18.45×), Hobby Lobby (3.39×), and Nightstand (23.5×) over the country average.

Where do Recliner fans live in United States?

Recliner fans in United States are most concentrated in Texas (reach 549,422), California (reach 458,774), and Florida (reach 383,300). These three regions account for the largest share of the active audience.

What other brands do Recliner fans also like?

Beyond Recliner itself, the audience over-indexes on Hobby Lobby (3.39×), Nightstand (23.5×), La-Z-Boy (11.65×), and MSN (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recliner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.