LoveSac Audience in United States

LoveSac logo

LoveSac has an estimated audience of 2,955,012 people in United States. 70.6% are female, 29.4% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Bean bag, Bean, Rooms To Go, IKEA, Art Gallery of Western Australia.

The average LoveSac fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bean bag, Bean, Rooms To Go, with strongest over-indexing on Bean bag (11.33× the country average). Demographically, the LoveSac audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of LoveSac fans

Demographic split for LoveSac audience in United States
MetricValue
Female70.6%
Male29.4%
Average age41.0
Estimated audience size2,955,012

Audience persona

The typical LoveSac fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bean bag.

Top regions in United States

Top regions ranked by reach for LoveSac in United States
RegionReachAffinity
California276,4690.85×
Texas261,8311.03×
Florida178,7980.89×
New York150,5050.91×
Pennsylvania133,0351.34×
Illinois119,7191.22×
Ohio113,0531.24×
North Carolina95,5591.07×
Georgia92,7871.02×
Virginia87,9071.22×
New Jersey85,8931.14×
Michigan82,5151.07×
Tennessee70,7941.19×
Maryland70,3361.38×
Washington67,0641.13×
Arizona65,2571.08×
Indiana63,7011.18×
Massachusetts61,3851.05×
Colorado57,2621.23×
Missouri49,1961.03×
Wisconsin49,0631.1×
Minnesota45,7581.08×
South Carolina41,4870.93×
Alabama38,7700.94×
Kentucky36,8170.99×
Connecticut34,0661.15×
Oregon34,0151×
Oklahoma33,6071.02×
Louisiana30,1860.79×
Utah28,5221.08×
Nevada25,9390.91×
Kansas24,2651.04×
Iowa24,1490.99×
Arkansas22,1740.91×
Mississippi16,2300.67×
Nebraska16,1531.09×
New Hampshire14,5481.25×
West Virginia13,1060.95×
Idaho12,4090.84×
Maine10,7631.02×
New Mexico10,2840.69×
Delaware9,0321.11×
Washington, District of Columbia8,8931×
Rhode Island8,3140.88×
North Dakota6,5071.07×
Montana6,1340.75×
South Dakota5,7360.84×
Hawaii5,1000.4×
Vermont4,5240.87×
Wyoming3,5150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LoveSac audience
BrandAffinityCategory
Bean bag11.33×Home & Garden
Bean4.44×Food & Beverages
Rooms To Go5.36×Home & Garden
IKEA1.92×Home & Garden
Art Gallery of Western Australia50.42×Arts & Culture
lime13.15×Cars & Mobility
Cushion4.16×Home & Garden
Jordan's Furniture8.9×Home & Garden
University of Utah6.86×Business & Career
American Furniture Warehouse5.78×Shopping
Hong Kong Movie 香港電影61.3×
Couch2.08×Home & Garden
Brutus (magazine)16.79×Internet & Social Media
Mattress1.53×Home & Garden
Upholstery3.19×Home & Garden
Living room1.85×Home & Garden
Futon2.91×Home & Garden
Pottery Barn1.51×Home & Garden
Sofar Sounds17.8×Music & Radio
Joybird6.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LoveSac audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL2.01
ExtroversionTHRILL1.36
Quality AwarenessPREMIUM1.34
Price SensitivityPREMIUM1.33
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for LoveSac
CountryShare
United States90.7%
Canada1.6%
India1.1%

See LoveSac audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does LoveSac have in United States?

LoveSac has an estimated audience of 2,955,012 people in United States, concentrated in California and Texas.

What is the gender split and age of LoveSac fans?

70.6% of LoveSac fans are female, 29.4% are male, with an average age of 41.0 years.

Which brands do LoveSac fans like most?

LoveSac fans show strongest brand affinity for Bean bag (11.33×), Bean (4.44×), and Rooms To Go (5.36×) over the country average.

Where do LoveSac fans live in United States?

LoveSac fans in United States are most concentrated in California (reach 276,469), Texas (reach 261,831), and Florida (reach 178,798). These three regions account for the largest share of the active audience.

What other brands do LoveSac fans also like?

Beyond LoveSac itself, the audience over-indexes on Bean (4.44×), Rooms To Go (5.36×), IKEA (1.92×), and Art Gallery of Western Australia (50.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LoveSac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.