Rascasse Audience Intelligence

LoveSac Target Market in United States

A data profile of the people who buy, follow and care about LoveSac in United States — modelled from more than twelve digital signal sources. LoveSac has an estimated audience of 2,859,633 people in United States.

#1097among Brand in United States#656in Home & Garden

The average LoveSac fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bean bag, Bob's Discount Furniture, Bean, with strongest over-indexing on Bean bag (11.33× the country average).

Demographically, the LoveSac audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LoveSac fan in United States is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Bean bag.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LoveSac profile in United States.

Audience size
2.9M
in United States
Gender
70.6%♀
29.4% male
Age
41.0
average years
Country rank
#10703
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LoveSac

70.6% are female, 29.4% are male, average age 41.0.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for LoveSac audience in United States
MetricValue
Female70.6%
Male29.4%
Average age41.0
Estimated audience size2,859,633
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the LoveSac audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

90.5%

of the worldwide LoveSac audience comes from United States.

Worldwide audience distribution share by country for LoveSac
CountryShare
United States90.5%
Canada1.6%
India1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LoveSac audience in United States is strongest.

Fig. 05

Top regions by affinity

LoveSac customers by region in United States
#RegionReachAffinity×
01Maryland~70K1.37×
02New Hampshire~20K1.33×
03Virginia~90K1.26×
04Pennsylvania~100K1.25×
05Colorado~60K1.24×
06Connecticut~40K1.24×
07Ohio~100K1.18×
08Tennessee~70K1.18×
09Illinois~100K1.17×
10New Jersey~90K1.15×
11Utah~30K1.15×
12Indiana~60K1.14×
13Washington, District of Columbia~10K1.13×
14Delaware~9K1.13×
15Massachusetts~70K1.12×
16Nebraska~20K1.11×
17Washington~70K1.10×
18Minnesota~50K1.08×
19Arizona~60K1.07×
20Wisconsin~50K1.06×
21North Dakota~6K1.06×
22Michigan~80K1.05×
23Missouri~50K1.04×
24North Carolina~90K1.03×
25Maine~10K1.03×
26Oklahoma~30K1.01×
27Kansas~20K1.01×
28Georgia~90K0.99×
29Oregon~30K0.99×
30Texas~200K0.97×
31Iowa~20K0.96×
32Montana~8K0.95×
33West Virginia~10K0.94×
34Rhode Island~9K0.93×
35Kentucky~30K0.92×
36South Carolina~40K0.91×
37Nevada~30K0.91×
38South Dakota~6K0.91×
39New York~100K0.90×
40Arkansas~20K0.90×
41Florida~200K0.88×
42Alabama~40K0.88×
43Vermont~5K0.87×
44Idaho~10K0.84×
45California~300K0.81×
46Louisiana~30K0.79×
47New Mexico~10K0.74×
48Alaska~4K0.66×
49Mississippi~20K0.64×
50Hawaii~5K0.43×
Fig. 06

Affinity by region

Affinity by region — LoveSac, United States
0.43×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LoveSac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LoveSac audience
#·InterestCategoryAffinity×
01Art Gallery of Western AustraliaArts & Culture50.42×
02Sofar SoundsMusic & Radio17.80×
03Brutus (magazine)Internet & Social Media16.79×
04limeCars & Mobility13.15×
05Bean bagHome & Garden11.33×
06Jordan's FurnitureHome & Garden8.90×
07University of UtahBusiness & Career6.86×
08JoybirdHome & Garden6.82×
09American Furniture WarehouseShopping5.78×
10Rooms To GoHome & Garden5.36×
11Bob's Discount FurnitureHome & Garden5.15×
12BeanFood & Beverages4.44×
13CushionHome & Garden4.16×
14UpholsteryHome & Garden3.19×
15FutonHome & Garden2.91×
16CouchHome & Garden2.08×
17IKEAHome & Garden1.92×
18Living roomHome & Garden1.85×
19MattressHome & Garden1.53×
20Pottery BarnHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LoveSac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LoveSac audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
Quality AwarenessPREMIUM1.39×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LoveSac audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Career OrientationPOWER0.94×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LoveSac's target market in United States?

LoveSac's target market in United States covers an estimated 2,859,633 people, concentrated in California and Texas.

02

What is the gender split and age of LoveSac customers?

70.6% of the LoveSac audience are female, 29.4% are male, with an average age of 41.0 years.

03

Which brands do LoveSac fans like most?

LoveSac fans show strongest brand affinity for Bean bag (11.33×), Bob's Discount Furniture (5.15×), and Bean (4.44×) over the country average.

04

Where do LoveSac fans live in United States?

LoveSac fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LoveSac fans also like?

Beyond LoveSac itself, the audience over-indexes on Bob's Discount Furniture (5.15×), Bean (4.44×), Rooms To Go (5.36×), and IKEA (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See LoveSac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LoveSac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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