Rascasse Audience Intelligence

Bean Audience in United States

A data profile of the people who buy, follow and care about Bean in United States — modelled from more than twelve digital signal sources. Bean has an estimated audience of 12,577,164 people in United States.

#1890among Topic in United States#228in Food & Beverages

The average Bean fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Pizza Hut, Organic food, with strongest over-indexing on NASDAQ (2.67× the country average).

Demographically, the Bean audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bean fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for NASDAQ.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bean profile in United States.

Audience size
12.6M
in United States
Gender
63.5%♀
36.5% male
Age
42.3
average years
Country rank
#2839
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bean fans

63.5% are female, 36.5% are male, average age 42.3.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Bean audience in United States
MetricValue
Female63.5%
Male36.5%
Average age42.3
Estimated audience size12,577,164
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bean audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Bean audience comes from United States.

Worldwide audience distribution share by country for Bean
CountryShare
United States25.8%
Taiwan8.5%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bean audience in United States is strongest.

Fig. 05

Top regions by affinity

Bean fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~400K2.53×
02Illinois~600K1.35×
03Utah~100K1.25×
04Oklahoma~200K1.20×
05North Dakota~30K1.19×
06Indiana~300K1.14×
07Texas~1M1.13×
08Arkansas~100K1.13×
09Missouri~200K1.12×
10Ohio~400K1.09×
11Kansas~100K1.09×
12South Dakota~30K1.08×
13Oregon~200K1.07×
14Georgia~400K1.06×
15California~1.5M1.04×
16New Mexico~70K1.04×
17Washington~300K1.03×
18Idaho~70K1.03×
19Nebraska~70K1.03×
20Virginia~300K1.02×
21Maine~50K1.02×
22Alaska~30K1.00×
23North Carolina~400K0.99×
24Arizona~300K0.99×
25Wisconsin~200K0.99×
26Minnesota~200K0.95×
27New Hampshire~50K0.95×
28Montana~30K0.95×
29Pennsylvania~400K0.94×
30Iowa~100K0.94×
31South Carolina~200K0.92×
32Vermont~20K0.92×
33Michigan~300K0.91×
34New Jersey~300K0.91×
35Alabama~200K0.91×
36Massachusetts~200K0.89×
37Louisiana~100K0.89×
38New York~600K0.88×
39Colorado~200K0.88×
40Tennessee~200K0.87×
41Connecticut~100K0.85×
42Mississippi~90K0.84×
43Rhode Island~30K0.84×
44West Virginia~50K0.83×
45Hawaii~40K0.83×
46Maryland~200K0.82×
47Nevada~100K0.81×
48Delaware~30K0.81×
49Florida~600K0.74×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Bean, United States
0.65×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bean audience
#·InterestCategoryAffinity×
01NASDAQBusiness & Career2.67×
02Non-alcoholic beverageFood & Beverages2.57×
03Microwave ovenHome & Garden2.22×
04HypermarketShopping2.13×
05Ace HardwareHome & Garden1.87×
06Real propertyHome & Garden1.86×
07Made in USABusiness & Career1.79×
08DentistryBusiness & Career1.73×
09Discount storesShopping1.70×
10GeneticsKids & Family1.69×
11KitchenwareHome & Garden1.69×
12PharmacyBusiness & Career1.66×
13Detroit TigersSports1.64×
14PublixShopping1.63×
15ThanksgivingKids & Family1.57×
16Pizza HutFood & Beverages1.55×
17Organic foodFood & Beverages1.55×
18Hardware storeHome & Garden1.54×
19IHOPFood & Beverages1.54×
20MenardsHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bean audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Need for SecurityCONSERVATISM1.34×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bean audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bean have in United States?

Bean has an estimated audience of 12,577,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bean fans?

63.5% of Bean fans are female, 36.5% are male, with an average age of 42.3 years.

03

Which brands do Bean fans like most?

Bean fans show strongest brand affinity for NASDAQ (2.67×), Pizza Hut (1.55×), and Organic food (1.55×) over the country average.

04

Where do Bean fans live in United States?

Bean fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bean fans also like?

Beyond Bean itself, the audience over-indexes on Pizza Hut (1.55×), Organic food (1.55×), Ace Hardware (1.87×), and Genetics (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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