Bean Audience in United States

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Bean has an estimated audience of 12,577,164 people in United States. 63.5% are female, 36.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: WKRN-TV, Cockpit, Eli Lilly, Hebe, Picnic.

The average Bean fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WKRN-TV, Cockpit, Eli Lilly, with strongest over-indexing on WKRN-TV (1.71× the country average). Demographically, the Bean audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Bean fans

Demographic split for Bean audience in United States
MetricValue
Female63.5%
Male36.5%
Average age42.3
Estimated audience size12,577,164

Audience persona

The typical Bean fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for WKRN-TV.

Top regions in United States

Top regions ranked by reach for Bean in United States
RegionReachAffinity
California1,609,2021.16×
Texas1,269,2031.17×
Florida789,1790.93×
New York716,7731.02×
Illinois607,3841.45×
Ohio417,3671.08×
Pennsylvania414,5250.98×
Georgia387,5931×
North Carolina383,1671.01×
Virginia347,9001.14×
Michigan323,7630.98×
New Jersey299,8960.94×
Washington287,3941.14×
Kentucky287,1541.82×
Arizona272,7601.06×
Massachusetts261,8991.06×
Indiana243,5331.06×
Tennessee226,4220.9×
Missouri208,5291.03×
Maryland201,4550.93×
Colorado184,6150.93×
Wisconsin176,3390.93×
Minnesota175,1920.97×
Oregon173,9121.21×
Alabama160,3260.91×
South Carolina160,0280.85×
Louisiana158,3890.98×
Oklahoma155,6151.11×
Utah136,2801.21×
Connecticut119,1230.94×
Nevada109,9400.9×
Arkansas104,4671.01×
Kansas96,1990.97×
Iowa91,7490.89×
Mississippi84,9820.82×
New Mexico70,4351.12×
Idaho60,5560.96×
Nebraska58,2260.92×
Maine48,1171.07×
New Hampshire48,0060.97×
West Virginia46,9320.8×
Hawaii45,3000.84×
Rhode Island35,1660.88×
North Dakota29,8311.15×
Washington, District of Columbia29,7260.79×
Montana29,3620.84×
Delaware26,1100.75×
Alaska23,6580.88×
South Dakota23,3230.8×
Vermont20,3130.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bean audience
BrandAffinityCategory
WKRN-TV1.71×Movies & TV
Cockpit2.42×Travel & Leisure
Eli Lilly1.82×Health
Hebe1.55×Home & Garden
Picnic1.56×Kids & Family
Lebanese cuisine1.71×Food & Beverages
Ezekiel Elliott1.71×Sports
Hattiesburg, Mississippi2.18×Travel & Leisure
Software widget3.14×Technology & Electronics
Brunello Cucinelli1.55×Fashion & Accessoires
Ludo (board game)2.18×Games
WAPT2.25×Movies & TV
Waterford1.65×Travel & Leisure
American's Got Talent1.55×Movies & TV
Spinal muscular atrophy1.61×Health
The Haunted1.98×Music & Radio
Isabela (province)2.27×
Heavy hauler1.84×Business & Career
International University of Business Agriculture and Technology1.68×Business & Career
Cacique1.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bean audience
TraitClusterScore
Quality AwarenessPREMIUM1.28
IndulgenceJOY1.22
Family OrientationCONSERVATISM1.21
Need for SecurityCONSERVATISM1.2
Urban LifestyleOPEN1.16
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Bean
CountryShare
United States25.8%
Taiwan8.5%
Mexico5.8%

See Bean audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Bean have in United States?

Bean has an estimated audience of 12,577,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Bean fans?

63.5% of Bean fans are female, 36.5% are male, with an average age of 42.3 years.

Which brands do Bean fans like most?

Bean fans show strongest brand affinity for WKRN-TV (1.71×), Cockpit (2.42×), and Eli Lilly (1.82×) over the country average.

Where do Bean fans live in United States?

Bean fans in United States are most concentrated in California (reach 1,609,202), Texas (reach 1,269,203), and Florida (reach 789,179). These three regions account for the largest share of the active audience.

What other brands do Bean fans also like?

Beyond Bean itself, the audience over-indexes on Cockpit (2.42×), Eli Lilly (1.82×), Hebe (1.55×), and Picnic (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.