Bean Audience in Germany
Bean has an estimated audience of 337,466 people in Germany. 50.1% are female, 49.9% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Dog breed, Google Home, Knauf Insulation, Samanyolu Haber.
The average Bean fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Dog breed, Google Home, with strongest over-indexing on Loincloth (13.79× the country average). Demographically, the Bean audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Bean fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.4 |
| Estimated audience size | 337,466 |
Audience persona
The typical Bean fan in Germany is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,185 | 0.99× |
| Bayern | 58,497 | 1.08× |
| Baden-Württemberg | 42,906 | 0.93× |
| Hessen | 36,859 | 1.43× |
| Niedersachsen | 32,663 | 1× |
| Berlin | 23,656 | 1.57× |
| Rheinland-Pfalz | 15,527 | 0.92× |
| Sachsen | 13,292 | 0.8× |
| Hamburg | 10,415 | 1.37× |
| Schleswig-Holstein | 9,705 | 0.8× |
| Brandenburg | 8,716 | 0.83× |
| Thüringen | 6,477 | 0.75× |
| Sachsen-Anhalt | 6,277 | 0.72× |
| Mecklenburg-Vorpommern | 4,367 | 0.68× |
| Bremen | 4,147 | 1.44× |
| Saarland | 2,916 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 13.79× | Fashion & Accessoires |
| Dog breed | 2.09× | Pets & Animals |
| Google Home | 6.82× | Technology & Electronics |
| Knauf Insulation | 14.2× | Business & Career |
| Samanyolu Haber | 5.24× | Movies & TV |
| Unique Gifts | 1.58× | Shopping |
| Tiffany Haddish | 12.94× | Movies & TV |
| Este, Veneto | 2.53× | Travel & Leisure |
| Stradivarius | 1.51× | Shopping |
| Christmas Gift | 1.51× | Kids & Family |
| Fabo | 14.2× | Music & Radio |
| Harvey Mudd College | 14.2× | Business & Career |
| Brian "Head" Welch | 11.81× | Music & Radio |
| Esra Erol | 4.26× | Movies & TV |
| Chromebook | 4.63× | Technology & Electronics |
| Icon (magazine) | 1.71× | Arts & Culture |
| Home Delivery | 1.82× | Food & Beverages |
| JibJab | 8.59× | Internet & Social Media |
| Video izle | 2.14× | |
| Isola 2000 | 13.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.46 |
| Community Orientation | OPEN | 1.45 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 8.5% |
| Mexico | 5.8% |
See Bean audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bean have in Germany?
Bean has an estimated audience of 337,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bean fans?
50.1% of Bean fans are female, 49.9% are male, with an average age of 36.4 years.
Which brands do Bean fans like most?
Bean fans show strongest brand affinity for Loincloth (13.79×), Dog breed (2.09×), and Google Home (6.82×) over the country average.
Where do Bean fans live in Germany?
Bean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,185), Bayern (reach 58,497), and Baden-Württemberg (reach 42,906). These three regions account for the largest share of the active audience.
What other brands do Bean fans also like?
Beyond Bean itself, the audience over-indexes on Dog breed (2.09×), Google Home (6.82×), Knauf Insulation (14.2×), and Samanyolu Haber (5.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.