Rascasse Audience Intelligence

Bean Audience in Germany

A data profile of the people who buy, follow and care about Bean in Germany — modelled from more than twelve digital signal sources. Bean has an estimated audience of 337,466 people in Germany.

#5791among Topic in Germany#788in Food & Beverages

The average Bean fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pedro Pascal, Inglourious Basterds, Guy Ritchie, with strongest over-indexing on Pedro Pascal (9.5× the country average).

Demographically, the Bean audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bean fan in Germany is balanced, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Pedro Pascal.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bean profile in Germany.

Audience size
337K
in Germany
Gender
50.1%♀
49.9% male
Age
36.4
average years
Country rank
#15949
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bean fans

50.1% are female, 49.9% are male, average age 36.4.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Bean audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age36.4
Estimated audience size337,466
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Bean audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Bean audience comes from Germany.

Worldwide audience distribution share by country for Bean
CountryShare
United States25.8%
Taiwan8.5%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bean audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bean fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.47×
02Bremen~4K1.40×
03Hessen~40K1.38×
04Hamburg~9K1.24×
05Bayern~60K1.05×
06Niedersachsen~30K1.01×
07Nordrhein-Westfalen~70K0.98×
08Baden-Württemberg~40K0.94×
09Rheinland-Pfalz~20K0.94×
10Brandenburg~9K0.86×
11Thüringen~7K0.85×
12Saarland~3K0.84×
13Sachsen~10K0.82×
14Schleswig-Holstein~10K0.82×
15Sachsen-Anhalt~7K0.77×
16Mecklenburg-Vorpommern~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Bean, Germany
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bean audience
#·InterestCategoryAffinity×
01Guy RitchieMovies & TV14.20×
02The Grand Budapest HotelMovies & TV14.20×
03Patti SmithMusic & Radio14.20×
04KettcarMusic & Radio14.20×
05High School DxDMovies & TV14.20×
06Brenda SongFashion & Accessoires14.20×
07Sausage PartyMovies & TV14.20×
08The DepartedMovies & TV13.79×
09Superbad (film)Movies & TV13.64×
10Spirited AwayMovies & TV12.55×
11David LynchMovies & TV12.30×
12Inglourious BasterdsMovies & TV12.02×
13Pedro PascalMovies & TV9.50×
14AnkerkrautFood & Beverages8.56×
15David GilmourMusic & Radio7.92×
16Non-alcoholic beverageFood & Beverages4.47×
17RefrigeratorHome & Garden2.87×
18RedditInternet & Social Media2.08×
19Netto Marken-DiscountShopping1.93×
20TagesschauMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bean audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.56×
Convenience OrientationPREMIUM1.54×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bean audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bean have in Germany?

Bean has an estimated audience of 337,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bean fans?

50.1% of Bean fans are female, 49.9% are male, with an average age of 36.4 years.

03

Which brands do Bean fans like most?

Bean fans show strongest brand affinity for Pedro Pascal (9.5×), Inglourious Basterds (12.02×), and Guy Ritchie (14.2×) over the country average.

04

Where do Bean fans live in Germany?

Bean fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bean fans also like?

Beyond Bean itself, the audience over-indexes on Inglourious Basterds (12.02×), Guy Ritchie (14.2×), The Grand Budapest Hotel (14.2×), and David Lynch (12.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bean audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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