University of Utah Audience in United States

University of Utah logo

University of Utah has an estimated audience of 2,087,736 people in United States. 58.2% are female, 41.8% are male, average age 41.6. Top regions: Utah, California, Texas. Top brand affinities: PSV Eindhoven, Planet Fitness, Utah Jazz, MSN, Hobby Lobby.

The average University of Utah fan in United States is 41.6 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include PSV Eindhoven, Planet Fitness, Utah Jazz, with strongest over-indexing on PSV Eindhoven (50.69× the country average). Demographically, the University of Utah audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Utah fans

Demographic split for University of Utah audience in United States
MetricValue
Female58.2%
Male41.8%
Average age41.6
Estimated audience size2,087,736

Audience persona

The typical University of Utah fan in United States is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for University of Utah in United States
RegionReachAffinity
Utah484,98725.94×
California146,5000.64×
Texas54,9110.31×
Colorado35,6531.08×
Washington35,2070.84×
Idaho29,3092.8×
Florida27,8980.2×
New York26,4100.23×
Arizona24,0710.56×
Illinois23,3710.34×
Oregon19,0110.79×
Nevada17,8940.89×
Pennsylvania17,6490.25×
Virginia16,4490.32×
Massachusetts16,1980.39×
North Carolina15,3720.24×
Georgia14,8660.23×
Ohio13,8330.22×
Michigan12,0290.22×
New Jersey12,0230.23×
Minnesota10,8350.36×
Maryland10,7130.3×
Tennessee9,8770.24×
Missouri9,6820.29×
Wisconsin9,5650.3×
Indiana9,0430.24×
Montana8,7741.51×
Hawaii7,9300.88×
Wyoming7,5222.43×
Connecticut7,3960.35×
South Carolina7,1710.23×
Iowa6,7620.39×
Oklahoma6,4110.28×
Kansas6,3750.39×
New Mexico5,8980.56×
Louisiana5,7470.21×
Alabama5,4670.19×
Kentucky4,5890.18×
New Hampshire4,0190.49×
Nebraska3,5490.34×
Arkansas3,5420.21×
Alaska3,4220.77×
Mississippi3,2640.19×
Washington, District of Columbia2,6960.43×
Maine2,5580.34×
Vermont2,4000.65×
South Dakota1,9940.41×
West Virginia1,9280.2×
Rhode Island1,8900.28×
North Dakota1,7720.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Utah audience
BrandAffinityCategory
PSV Eindhoven50.69×Sports
Planet Fitness3.83×Sports
Utah Jazz8.89×Sports
MSN3.11×News
Hobby Lobby2.73×Home & Garden
Sister Act22.47×Movies & TV
Clarinet5.06×Music & Radio
Metaphysics3.1×Business & Career
Staples (Canada)2.83×Business & Career
Largemouth bass5.32×Food & Beverages
Bass guitar2.74×Music & Radio
Aldi2.08×Shopping
Golf Channel3.09×Sports
Real Salt Lake19.61×Sports
Cello4.53×Music & Radio
Fly fishing3.39×Sports
Saxophone4.62×Music & Radio
Nature1.5×Home & Garden
FC Bayern Munich3.3×Sports
Funko5.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Utah audience
TraitClusterScore
MindfulnessBALANCE1.42
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.3
Community OrientationOPEN1.26
Sports ActivityPOWER1.26
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for University of Utah
CountryShare
United States66.5%
Japan5.6%
India3.0%

See University of Utah audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Utah have in United States?

University of Utah has an estimated audience of 2,087,736 people in United States, concentrated in Utah and California.

What is the gender split and age of University of Utah fans?

58.2% of University of Utah fans are female, 41.8% are male, with an average age of 41.6 years.

Which brands do University of Utah fans like most?

University of Utah fans show strongest brand affinity for PSV Eindhoven (50.69×), Planet Fitness (3.83×), and Utah Jazz (8.89×) over the country average.

Where do University of Utah fans live in United States?

University of Utah fans in United States are most concentrated in Utah (reach 484,987), California (reach 146,500), and Texas (reach 54,911). These three regions account for the largest share of the active audience.

What other brands do University of Utah fans also like?

Beyond University of Utah itself, the audience over-indexes on Planet Fitness (3.83×), Utah Jazz (8.89×), MSN (3.11×), and Hobby Lobby (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.