Rascasse Audience Intelligence

University of Utah Audience in United States

A data profile of the people who buy, follow and care about University of Utah in United States — modelled from more than twelve digital signal sources. University of Utah has an estimated audience of 2,087,736 people in United States.

#60among University in United States#1066among POI in United States#1049in Business & Career

The average University of Utah fan in United States is 41.6 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Utah Jazz, Planet Fitness, Real Salt Lake, with strongest over-indexing on Utah Jazz (7.83× the country average).

Demographically, the University of Utah audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Utah fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Utah Jazz.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Utah profile in United States.

Audience size
2.1M
in United States
Gender
58.2%♀
41.8% male
Age
41.6
average years
Country rank
#13773
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Utah fans

58.2% are female, 41.8% are male, average age 41.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for University of Utah audience in United States
MetricValue
Female58.2%
Male41.8%
Average age41.6
Estimated audience size2,087,736
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the University of Utah audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

66.4%

of the worldwide University of Utah audience comes from United States.

Worldwide audience distribution share by country for University of Utah
CountryShare
United States66.4%
Japan5.6%
India3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Utah audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Utah fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K26.92×
02Idaho~30K2.66×
03Wyoming~7K2.34×
04Montana~9K1.49×
05Colorado~30K1.00×
06Nevada~20K0.92×
07Hawaii~8K0.86×
08Alaska~4K0.81×
09Oregon~20K0.79×
10Washington~30K0.77×
11Vermont~3K0.68×
12California~100K0.59×
13New Mexico~6K0.57×
14Arizona~20K0.54×
15South Dakota~3K0.54×
16North Dakota~2K0.54×
17New Hampshire~4K0.52×
18Washington, District of Columbia~3K0.46×
19Maine~3K0.43×
20Kansas~7K0.41×
21Nebraska~4K0.41×
22Rhode Island~3K0.40×
23Iowa~7K0.39×
24Massachusetts~20K0.37×
25Minnesota~10K0.37×
26Connecticut~8K0.37×
27West Virginia~4K0.37×
28Arkansas~6K0.33×
29Mississippi~6K0.32×
30Illinois~20K0.31×
31Virginia~20K0.31×
32Maryland~10K0.31×
33Missouri~10K0.31×
34Wisconsin~10K0.31×
35Oklahoma~7K0.31×
36Texas~50K0.30×
37Louisiana~7K0.28×
38Pennsylvania~20K0.26×
39Tennessee~10K0.26×
40Indiana~10K0.26×
41South Carolina~8K0.26×
42Alabama~7K0.26×
43North Carolina~20K0.25×
44Kentucky~7K0.25×
45Michigan~10K0.24×
46Georgia~20K0.23×
47Ohio~10K0.23×
48New Jersey~10K0.23×
49New York~30K0.22×
50Florida~30K0.20×
Fig. 06

Affinity by region

Affinity by region — University of Utah, United States
0.20×1.00×26.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Utah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Utah audience
#·InterestCategoryAffinity×
01Real Salt LakeSports18.62×
02University of PittsburghBusiness & Career11.14×
03Temple UniversityBusiness & Career10.49×
04Utah JazzSports7.83×
05LoveSacHome & Garden6.86×
06Duke UniversityBusiness & Career6.33×
07Michigan State UniversityBusiness & Career5.03×
08University of FloridaBusiness & Career4.09×
09Mineral waterFood & Beverages3.15×
10Diaper bagKids & Family2.82×
11Non-alcoholic beverageFood & Beverages2.74×
12Microwave ovenHome & Garden2.60×
13GymnasticsSports2.56×
14BluetoothTechnology & Electronics2.50×
15Britney SpearsMusic & Radio2.17×
16Planet FitnessSports2.05×
17PhilanthropyArts & Culture1.93×
18MetaphysicsBusiness & Career1.91×
19Discount storesShopping1.69×
20Hobby LobbyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Utah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Utah audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Career OrientationPOWER1.45×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Utah audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.90×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Utah have in United States?

University of Utah has an estimated audience of 2,087,736 people in United States, concentrated in Utah and California.

02

What is the gender split and age of University of Utah fans?

58.2% of University of Utah fans are female, 41.8% are male, with an average age of 41.6 years.

03

Which brands do University of Utah fans like most?

University of Utah fans show strongest brand affinity for Utah Jazz (7.83×), Planet Fitness (2.05×), and Real Salt Lake (18.62×) over the country average.

04

Where do University of Utah fans live in United States?

University of Utah fans in United States are most concentrated in Utah (reach ~500K), California (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do University of Utah fans also like?

Beyond University of Utah itself, the audience over-indexes on Planet Fitness (2.05×), Real Salt Lake (18.62×), Diaper bag (2.82×), and Gymnastics (2.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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