Bean bag Audience in United States

Bean bag logo

Bean bag has an estimated audience of 2,553,570 people in United States. 69.0% are female, 31.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Mr. Bean (animated TV series), Mr. Bean, Shoes (American band), Seed accelerator, Vegetable Gardening.

The average Bean bag fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mr. Bean (animated TV series), Mr. Bean, Shoes (American band), with strongest over-indexing on Mr. Bean (animated TV series) (65.07× the country average). Demographically, the Bean bag audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bean bag fans

Demographic split for Bean bag audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.0
Estimated audience size2,553,570

Audience persona

The typical Bean bag fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mr. Bean (animated TV series).

Top regions in United States

Top regions ranked by reach for Bean bag in United States
RegionReachAffinity
California351,2941.25×
Texas274,8231.25×
Florida169,9970.98×
New York150,0411.05×
Pennsylvania86,1771×
Georgia82,9241.05×
Illinois81,7790.96×
North Carolina75,6100.98×
Michigan74,6661.12×
New Jersey72,1401.11×
Ohio66,7820.85×
Virginia60,6620.98×
Washington58,1841.14×
Massachusetts57,8251.15×
Arizona57,3171.1×
Tennessee49,9750.98×
Indiana44,4730.95×
Colorado44,4041.1×
Missouri42,4881.03×
Maryland41,7290.95×
Alabama35,2630.99×
South Carolina35,1390.91×
Minnesota35,0810.96×
Wisconsin34,0560.89×
Louisiana31,0100.94×
Utah30,7321.34×
Oregon30,1791.03×
Oklahoma29,7311.05×
Connecticut28,8431.13×
Kentucky27,3920.86×
Nevada24,1800.98×
Mississippi22,1621.05×
Arkansas21,2691.01×
Kansas20,2371.01×
Iowa18,0970.86×
Idaho15,6081.22×
New Mexico13,7891.08×
Nebraska12,8701.01×
Hawaii10,7170.98×
New Hampshire10,5581.05×
Maine10,0031.09×
West Virginia9,6300.81×
Rhode Island8,2961.02×
Montana7,2171.02×
Washington, District of Columbia6,7950.89×
Delaware6,1900.88×
North Dakota5,0120.96×
South Dakota4,8340.82×
Alaska4,7290.87×
Vermont4,1820.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bean bag audience
BrandAffinityCategory
Mr. Bean (animated TV series)65.07×Movies & TV
Mr. Bean37.66×Movies & TV
Shoes (American band)15.71×Music & Radio
Seed accelerator28.88×Business & Career
Vegetable Gardening9.63×Food & Beverages
Dharan, Nepal25.17×Travel & Leisure
Seed Savers Exchange35.96×Politics & Society
Food1.59×Food & Beverages
Seed company23.2×Politics & Society
Angel investor8.63×Business & Career
Hobby Lobby1.98×Home & Garden
Starbucks1.96×Food & Beverages
Bonsai4.78×Home & Garden
Urban horticulture6.37×Home & Garden
Kohl's1.74×Shopping
Plant nursery3.32×Home & Garden
LoveSac7.87×Home & Garden
Yahoo!奇摩名人娛樂1.87×Internet & Social Media
Juggling5.52×Sports
Costco1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bean bag audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Design AffinityPREMIUM1.45
Risk AppetiteTHRILL1.25
Quality AwarenessPREMIUM1.21
ExtroversionTHRILL1.2
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Bean bag
CountryShare
United States35.5%
Japan8.6%
United Kingdom5.9%

See Bean bag audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bean bag have in United States?

Bean bag has an estimated audience of 2,553,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Bean bag fans?

69.0% of Bean bag fans are female, 31.0% are male, with an average age of 41.0 years.

Which brands do Bean bag fans like most?

Bean bag fans show strongest brand affinity for Mr. Bean (animated TV series) (65.07×), Mr. Bean (37.66×), and Shoes (American band) (15.71×) over the country average.

Where do Bean bag fans live in United States?

Bean bag fans in United States are most concentrated in California (reach 351,294), Texas (reach 274,823), and Florida (reach 169,997). These three regions account for the largest share of the active audience.

What other brands do Bean bag fans also like?

Beyond Bean bag itself, the audience over-indexes on Mr. Bean (37.66×), Shoes (American band) (15.71×), Seed accelerator (28.88×), and Vegetable Gardening (9.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bean bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.