Rascasse Audience Intelligence

Bean bag Audience in United States

A data profile of the people who buy, follow and care about Bean bag in United States — modelled from more than twelve digital signal sources. Bean bag has an estimated audience of 2,553,570 people in United States.

#5570among Topic in United States#697in Home & Garden

The average Bean bag fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mr. Bean (animated TV series), Mr. Bean, Seed accelerator, with strongest over-indexing on Mr. Bean (animated TV series) (65.07× the country average).

Demographically, the Bean bag audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bean bag fan in United States is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Mr. Bean (animated TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bean bag profile in United States.

Audience size
2.6M
in United States
Gender
69.0%♀
31.0% male
Age
41.0
average years
Country rank
#11727
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bean bag fans

69.0% are female, 31.0% are male, average age 41.0.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Bean bag audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.0
Estimated audience size2,553,570
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bean bag audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3924%
40-4927%
50+18%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Bean bag audience comes from United States.

Worldwide audience distribution share by country for Bean bag
CountryShare
United States35.5%
Japan8.6%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bean bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Bean bag fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.32×
02Texas~300K1.25×
03California~300K1.24×
04Idaho~20K1.18×
05Washington~60K1.11×
06Massachusetts~60K1.11×
07Mississippi~20K1.11×
08Connecticut~30K1.10×
09New Mexico~10K1.09×
10New Jersey~70K1.08×
11Arizona~60K1.06×
12Maine~10K1.06×
13Michigan~70K1.05×
14Colorado~40K1.05×
15Georgia~80K1.04×
16Nebraska~10K1.04×
17North Dakota~5K1.04×
18Oklahoma~30K1.03×
19Arkansas~20K1.03×
20New Hampshire~10K1.02×
21Rhode Island~8K1.02×
22New York~100K1.01×
23Maryland~40K1.01×
24Kansas~20K1.01×
25Montana~7K1.01×
26Missouri~40K1.00×
27Alabama~40K1.00×
28Pennsylvania~80K0.98×
29Oregon~30K0.98×
30Nevada~20K0.98×
31Florida~200K0.97×
32Illinois~80K0.97×
33North Carolina~70K0.97×
34Tennessee~50K0.97×
35Minnesota~40K0.96×
36Louisiana~30K0.96×
37Hawaii~10K0.96×
38Vermont~4K0.96×
39Virginia~60K0.95×
40Indiana~40K0.94×
41Alaska~5K0.94×
42South Dakota~5K0.93×
43South Carolina~30K0.91×
44Delaware~6K0.91×
45Washington, District of Columbia~7K0.90×
46Kentucky~30K0.89×
47Iowa~20K0.89×
48Wisconsin~30K0.88×
49West Virginia~10K0.85×
50Ohio~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Bean bag, United States
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bean bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bean bag audience
#·InterestCategoryAffinity×
01Mr. Bean (animated TV series)Movies & TV65.07×
02Mr. BeanMovies & TV37.66×
03Seed Savers ExchangePolitics & Society35.96×
04Seed acceleratorBusiness & Career28.88×
05Dharan, NepalTravel & Leisure25.17×
06Seed companyPolitics & Society23.20×
07Vegetable GardeningFood & Beverages9.63×
08Angel investorBusiness & Career8.63×
09LoveSacHome & Garden7.87×
10Urban horticultureHome & Garden6.37×
11JugglingSports5.52×
12BonsaiHome & Garden4.78×
13stay at home momKids & Family3.56×
14Plant nurseryHome & Garden3.32×
15ChildbirthKids & Family2.00×
16Hobby LobbyHome & Garden1.98×
17StarbucksFood & Beverages1.96×
18Kohl'sShopping1.74×
19FoodFood & Beverages1.59×
20CostcoShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bean bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bean bag audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.73×
SustainabilityBALANCE1.42×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bean bag audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Social Media UsageJOY0.75×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bean bag have in United States?

Bean bag has an estimated audience of 2,553,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bean bag fans?

69.0% of Bean bag fans are female, 31.0% are male, with an average age of 41.0 years.

03

Which brands do Bean bag fans like most?

Bean bag fans show strongest brand affinity for Mr. Bean (animated TV series) (65.07×), Mr. Bean (37.66×), and Seed accelerator (28.88×) over the country average.

04

Where do Bean bag fans live in United States?

Bean bag fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bean bag fans also like?

Beyond Bean bag itself, the audience over-indexes on Mr. Bean (37.66×), Seed accelerator (28.88×), Vegetable Gardening (9.63×), and Dharan, Nepal (25.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bean bag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bean bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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