Seed Savers Exchange Audience in United States

Seed Savers Exchange logo

Seed Savers Exchange has an estimated audience of 370,220 people in United States. 50.7% are female, 49.3% are male, average age 45.8. Top regions: Iowa, Minnesota, California. Top brand affinities: Hemet, California, Product design, Pillow, Israel, Collectable.

The average Seed Savers Exchange fan in United States is 45.8 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Minnesota, California. Top brand affinities include Hemet, California, Product design, Pillow, with strongest over-indexing on Hemet, California (38.54× the country average). Demographically, the Seed Savers Exchange audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Seed Savers Exchange fans

Demographic split for Seed Savers Exchange audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.8
Estimated audience size370,220

Audience persona

The typical Seed Savers Exchange fan in United States is balanced, around 45.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hemet, California.

Top regions in United States

Top regions ranked by reach for Seed Savers Exchange in United States
RegionReachAffinity
Iowa22,0687.24×
Minnesota15,5722.94×
California15,1470.37×
Wisconsin12,9842.33×
Illinois11,8750.96×
Texas11,3480.36×
New York10,2620.5×
Ohio9,2920.81×
Pennsylvania9,0680.73×
Michigan8,8620.92×
Florida8,6030.34×
North Carolina8,2130.74×
Washington7,4511×
Georgia6,5760.58×
Virginia6,4420.71×
Tennessee6,2110.84×
Indiana5,8280.86×
Colorado5,6910.98×
Missouri5,5860.94×
Alabama4,5640.88×
Massachusetts4,5630.63×
Oregon4,5371.07×
Maryland3,9030.61×
New Jersey3,8940.41×
Kentucky3,8620.83×
Arizona3,2540.43×
South Carolina3,2270.58×
Oklahoma2,9880.73×
Arkansas2,7990.92×
Kansas2,5830.89×
Louisiana2,4750.52×
Nebraska2,3441.26×
Connecticut2,3400.63×
Maine2,2061.66×
Idaho2,1821.18×
Utah2,0590.62×
Mississippi1,9690.65×
Montana1,6221.58×
West Virginia1,5170.88×
New Hampshire1,4290.98×
South Dakota1,3031.52×
New Mexico1,2870.69×
Vermont1,2041.85×
Nevada9020.25×
Alaska7350.93×
Rhode Island6900.59×
Hawaii6500.41×
North Dakota5800.76×
Wyoming5611.02×
Washington, District of Columbia4910.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seed Savers Exchange audience
BrandAffinityCategory
Hemet, California38.54×Travel & Leisure
Product design3.14×Business & Career
Pillow2.48×Home & Garden
Israel2.41×Travel & Leisure
Collectable1.78×Kids & Family
Janitor6.55×Home & Garden
Whataburger1.67×Food & Beverages
3D printing2.36×Technology & Electronics
Natural rubber1.57×Cars & Mobility
Nebraska Cornhuskers football2.6×Sports
UK garage3.73×Music & Radio
Kona Grill7.1×Food & Beverages
Jesse Plemons2.15×Movies & TV
Lulu 黃路梓茵1.58×Movies & TV
Governor of Michigan4.05×Politics & Society
Cherish (group)5.91×Music & Radio
Urban horticulture1.88×Home & Garden
Jeep Wagoneer2.92×Cars & Mobility
Birthday Gifts1.58×Kids & Family
Home staging2.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seed Savers Exchange audience
TraitClusterScore
Urban LifestyleOPEN7.09
TravellingTHRILL4.37
SustainabilityBALANCE2.78
Design AffinityPREMIUM1.86
Community OrientationOPEN1.85
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for Seed Savers Exchange
CountryShare
United States89.7%
Canada5.3%
United Kingdom1.7%

See Seed Savers Exchange audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Seed Savers Exchange have in United States?

Seed Savers Exchange has an estimated audience of 370,220 people in United States, concentrated in Iowa and Minnesota.

What is the gender split and age of Seed Savers Exchange fans?

50.7% of Seed Savers Exchange fans are female, 49.3% are male, with an average age of 45.8 years.

Which brands do Seed Savers Exchange fans like most?

Seed Savers Exchange fans show strongest brand affinity for Hemet, California (38.54×), Product design (3.14×), and Pillow (2.48×) over the country average.

Where do Seed Savers Exchange fans live in United States?

Seed Savers Exchange fans in United States are most concentrated in Iowa (reach 22,068), Minnesota (reach 15,572), and California (reach 15,147). These three regions account for the largest share of the active audience.

What other brands do Seed Savers Exchange fans also like?

Beyond Seed Savers Exchange itself, the audience over-indexes on Product design (3.14×), Pillow (2.48×), Israel (2.41×), and Collectable (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seed Savers Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.