Rascasse Audience Intelligence

Seed Savers Exchange Audience in United States

A data profile of the people who buy, follow and care about Seed Savers Exchange in United States — modelled from more than twelve digital signal sources. Seed Savers Exchange has an estimated audience of 368,677 people in United States.

#118among Charity in United States#574among NGO / Political Party in United States#2420in Politics & Society

The average Seed Savers Exchange fan in United States is 45.8 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, Minnesota, California.

Top brand affinities include Sustainable energy, Renewable energy, Woolrich, with strongest over-indexing on Sustainable energy (19.92× the country average).

Demographically, the Seed Savers Exchange audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seed Savers Exchange fan in United States is balanced, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seed Savers Exchange profile in United States.

Audience size
369K
in United States
Gender
50.7%♀
49.3% male
Age
45.8
average years
Country rank
#43400
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seed Savers Exchange fans

50.7% are female, 49.3% are male, average age 45.8.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Seed Savers Exchange audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.8
Estimated audience size368,677
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Seed Savers Exchange audience in United States
Age bracketShare%
16-198%
20-2917%
30-3915%
40-4919%
50+41%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Seed Savers Exchange audience comes from United States.

Worldwide audience distribution share by country for Seed Savers Exchange
CountryShare
United States89.6%
Canada5.3%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seed Savers Exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Seed Savers Exchange fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K7.35×
02Minnesota~20K2.92×
03Wisconsin~10K2.36×
04Vermont~1K1.57×
05South Dakota~1K1.40×
06Montana~1K1.38×
07Maine~2K1.36×
08Nebraska~2K1.24×
09Idaho~2K1.12×
10Oregon~4K1.00×
11New Hampshire~1K0.98×
12West Virginia~2K0.97×
13Alaska<1K0.97×
14North Dakota<1K0.96×
15Illinois~10K0.95×
16Arkansas~3K0.94×
17Kansas~3K0.94×
18Washington~7K0.92×
19Missouri~6K0.92×
20Kentucky~4K0.90×
21Ohio~10K0.89×
22Michigan~9K0.89×
23Colorado~5K0.89×
24Indiana~6K0.88×
25Tennessee~6K0.86×
26Alabama~4K0.83×
27Rhode Island<1K0.83×
28New Mexico~2K0.81×
29Delaware<1K0.80×
30Oklahoma~3K0.79×
31Mississippi~2K0.79×
32Hawaii~1K0.75×
33Pennsylvania~9K0.74×
34Washington, District of Columbia<1K0.72×
35North Carolina~8K0.71×
36Virginia~6K0.71×
37Connecticut~3K0.71×
38Utah~2K0.70×
39Massachusetts~5K0.67×
40Maryland~4K0.67×
41South Carolina~4K0.66×
42Louisiana~3K0.66×
43Nevada~2K0.60×
44Georgia~7K0.59×
45Arizona~4K0.52×
46New York~10K0.49×
47New Jersey~5K0.49×
48Texas~10K0.38×
49Florida~9K0.38×
50California~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Seed Savers Exchange, United States
0.37×1.00×7.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seed Savers Exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seed Savers Exchange audience
#·InterestCategoryAffinity×
01Yas IslandTravel & Leisure126.02×
02WoolrichFashion & Accessoires110.00×
03Bean bagHome & Garden35.96×
04FiskarsHome & Garden34.37×
05AsurionBusiness & Career32.74×
06Travel BloggerTravel & Leisure26.81×
07Farmers' AlmanacLiterature26.37×
08HomeopathyHealth25.22×
09Urban agricultureBusiness & Career23.54×
10Auntie Anne'sFood & Beverages21.21×
11LouvreTravel & Leisure20.00×
12Sustainable energyHome & Garden19.92×
13Titanic (1997 film)Movies & TV17.82×
14Renewable energyBusiness & Career17.69×
15Garden centreHome & Garden16.32×
16Weather forecastingHome & Garden9.67×
17FertilizerHome & Garden9.53×
18The UPS StoreShopping5.71×
19Organic foodFood & Beverages4.10×
20PinterestInternet & Social Media2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seed Savers Exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seed Savers Exchange audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.33×
Urban LifestyleOPEN4.96×
TravellingTHRILL4.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seed Savers Exchange audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Luxury OrientationPREMIUM1.05×
Risk AppetiteTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seed Savers Exchange have in United States?

Seed Savers Exchange has an estimated audience of 368,677 people in United States, concentrated in Iowa and Minnesota.

02

What is the gender split and age of Seed Savers Exchange fans?

50.7% of Seed Savers Exchange fans are female, 49.3% are male, with an average age of 45.8 years.

03

Which brands do Seed Savers Exchange fans like most?

Seed Savers Exchange fans show strongest brand affinity for Sustainable energy (19.92×), Renewable energy (17.69×), and Woolrich (110×) over the country average.

04

Where do Seed Savers Exchange fans live in United States?

Seed Savers Exchange fans in United States are most concentrated in Iowa (reach ~20K), Minnesota (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Seed Savers Exchange fans also like?

Beyond Seed Savers Exchange itself, the audience over-indexes on Renewable energy (17.69×), Woolrich (110×), Bean bag (35.96×), and Travel Blogger (26.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Seed Savers Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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