Seed Savers Exchange Audience in United States

Seed Savers Exchange logo

Seed Savers Exchange has an estimated audience of 370,220 people in United States. 50.7% are female, 49.3% are male, average age 45.8. Top regions: Iowa, Minnesota, California. Top brand affinities: Woolrich, Titanic (1997 film), Travel Blogger, Bean bag, The UPS Store.

The average Seed Savers Exchange fan in United States is 45.8 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Minnesota, California. Top brand affinities include Woolrich, Titanic (1997 film), Travel Blogger, with strongest over-indexing on Woolrich (179.66× the country average). Demographically, the Seed Savers Exchange audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Seed Savers Exchange fans

Demographic split for Seed Savers Exchange audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.8
Estimated audience size370,220

Audience persona

The typical Seed Savers Exchange fan in United States is balanced, around 45.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Woolrich.

Top regions in United States

Top regions ranked by reach for Seed Savers Exchange in United States
RegionReachAffinity
Iowa22,0687.24×
Minnesota15,5722.94×
California15,1470.37×
Wisconsin12,9842.33×
Illinois11,8750.96×
Texas11,3480.36×
New York10,2620.5×
Ohio9,2920.81×
Pennsylvania9,0680.73×
Michigan8,8620.92×
Florida8,6030.34×
North Carolina8,2130.74×
Washington7,4511×
Georgia6,5760.58×
Virginia6,4420.71×
Tennessee6,2110.84×
Indiana5,8280.86×
Colorado5,6910.98×
Missouri5,5860.94×
Alabama4,5640.88×
Massachusetts4,5630.63×
Oregon4,5371.07×
Maryland3,9030.61×
New Jersey3,8940.41×
Kentucky3,8620.83×
Arizona3,2540.43×
South Carolina3,2270.58×
Oklahoma2,9880.73×
Arkansas2,7990.92×
Kansas2,5830.89×
Louisiana2,4750.52×
Nebraska2,3441.26×
Connecticut2,3400.63×
Maine2,2061.66×
Idaho2,1821.18×
Utah2,0590.62×
Mississippi1,9690.65×
Montana1,6221.58×
West Virginia1,5170.88×
New Hampshire1,4290.98×
South Dakota1,3031.52×
New Mexico1,2870.69×
Vermont1,2041.85×
Nevada9020.25×
Alaska7350.93×
Rhode Island6900.59×
Hawaii6500.41×
North Dakota5800.76×
Wyoming5611.02×
Washington, District of Columbia4910.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seed Savers Exchange audience
BrandAffinityCategory
Woolrich179.66×Fashion & Accessoires
Titanic (1997 film)35.83×Movies & TV
Travel Blogger29×Travel & Leisure
Bean bag38.54×Home & Garden
The UPS Store7.21×Shopping
Auntie Anne's49.69×Food & Beverages
Yas Island153.4×Travel & Leisure
McAfee30.04×Technology & Electronics
Livemusic5.71×Music & Radio
Capital One4.2×Business & Career
AutoZone3.99×Cars & Mobility
Urban agriculture15.35×Business & Career
Google Maps3.62×Internet & Social Media
Louvre20×Travel & Leisure
Dollar General3.45×Shopping
OpenTable10.59×Food & Beverages
CarGurus4.96×Cars & Mobility
Kaggle33.43×Technology & Electronics
Paul Stanley19.01×Music & Radio
Hobby Lobby3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seed Savers Exchange audience
TraitClusterScore
Urban LifestyleOPEN7.09
TravellingTHRILL4.37
SustainabilityBALANCE2.78
Design AffinityPREMIUM1.86
Community OrientationOPEN1.85
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for Seed Savers Exchange
CountryShare
United States89.7%
Canada5.3%
United Kingdom1.7%

See Seed Savers Exchange audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Seed Savers Exchange have in United States?

Seed Savers Exchange has an estimated audience of 370,220 people in United States, concentrated in Iowa and Minnesota.

What is the gender split and age of Seed Savers Exchange fans?

50.7% of Seed Savers Exchange fans are female, 49.3% are male, with an average age of 45.8 years.

Which brands do Seed Savers Exchange fans like most?

Seed Savers Exchange fans show strongest brand affinity for Woolrich (179.66×), Titanic (1997 film) (35.83×), and Travel Blogger (29×) over the country average.

Where do Seed Savers Exchange fans live in United States?

Seed Savers Exchange fans in United States are most concentrated in Iowa (reach 22,068), Minnesota (reach 15,572), and California (reach 15,147). These three regions account for the largest share of the active audience.

What other brands do Seed Savers Exchange fans also like?

Beyond Seed Savers Exchange itself, the audience over-indexes on Titanic (1997 film) (35.83×), Travel Blogger (29×), Bean bag (38.54×), and The UPS Store (7.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seed Savers Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.