Brutus (magazine) Audience in United States

Brutus (magazine) has an estimated audience of 317,988 people in United States. 60.2% are female, 39.8% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: SeatGeek, Natasha Bedingfield, Image Skincare, Ace Hotel, Planet Fitness.

The average Brutus (magazine) fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SeatGeek, Natasha Bedingfield, Image Skincare, with strongest over-indexing on SeatGeek (34.63× the country average). Demographically, the Brutus (magazine) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Brutus (magazine) fans

Demographic split for Brutus (magazine) audience in United States
MetricValue
Female60.2%
Male39.8%
Average age33.9
Estimated audience size317,988

Audience persona

The typical Brutus (magazine) fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for SeatGeek.

Top regions in United States

Top regions ranked by reach for Brutus (magazine) in United States
RegionReachAffinity
California39,7591.14×
Texas29,4991.08×
Florida23,6461.1×
New York20,0111.13×
Ohio16,9811.73×
Illinois11,3411.07×
Pennsylvania10,4130.97×
Georgia10,0951.03×
North Carolina9,2560.97×
Michigan9,1771.1×
New Jersey8,3411.03×
Virginia8,1191.05×
Washington7,0791.11×
Arizona7,0551.09×
Tennessee6,5471.03×
Massachusetts6,2591×
Indiana5,8561.01×
Maryland5,5091.01×
Missouri5,2551.03×
Colorado4,8370.97×
South Carolina4,4650.93×
Alabama4,4261×
Kentucky4,2581.07×
Minnesota4,2230.93×
Wisconsin4,1090.86×
Louisiana4,0130.98×
Oklahoma3,8681.1×
Oregon3,6631×
Connecticut3,3121.04×
Nevada3,1271.02×
Utah2,8220.99×
Kansas2,6561.06×
Arkansas2,4740.94×
Mississippi2,3800.91×
Iowa2,3090.88×
West Virginia1,6201.09×
New Mexico1,4870.93×
Idaho1,4310.9×
Nebraska1,4300.9×
New Hampshire1,2260.98×
Hawaii1,1340.83×
Washington, District of Columbia1,0781.13×
Maine1,0470.92×
Rhode Island9020.89×
North Dakota8551.31×
Montana7930.9×
Delaware6640.76×
Alaska6260.92×
South Dakota6090.83×
Vermont3880.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brutus (magazine) audience
BrandAffinityCategory
SeatGeek34.63×Sports
Natasha Bedingfield108.99×Music & Radio
Image Skincare81.9×Shopping
Ace Hotel54.8×Travel & Leisure
Planet Fitness4.01×Sports
University of Waterloo49.33×Business & Career
Kia Sportage20×Cars & Mobility
Luxury Travel11.66×Travel & Leisure
Private bank18.74×Business & Career
Onitsuka Tiger17.24×Fashion & Accessoires
Diaper bag5.23×Kids & Family
Bordeaux wine19.89×Food & Beverages
Club Med17.85×Travel & Leisure
Boston Marathon10.55×Sports
Filippa K67.23×Fashion & Accessoires
Pharrell Williams12.72×Music & Radio
Bass guitar3.41×Music & Radio
Trabzonspor36.15×Sports
Soho House (club)20×Business & Career
JBL9.85×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brutus (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM3.51
Design AffinityPREMIUM1.63
LGBTQ+ IdentityOPEN1.43
TravellingTHRILL1.35
IndulgenceJOY1.26
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Brutus (magazine)
CountryShare
Japan42.4%
United States8.7%
France5.5%

See Brutus (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Brutus (magazine) have in United States?

Brutus (magazine) has an estimated audience of 317,988 people in United States, concentrated in California and Texas.

What is the gender split and age of Brutus (magazine) fans?

60.2% of Brutus (magazine) fans are female, 39.8% are male, with an average age of 33.9 years.

Which brands do Brutus (magazine) fans like most?

Brutus (magazine) fans show strongest brand affinity for SeatGeek (34.63×), Natasha Bedingfield (108.99×), and Image Skincare (81.9×) over the country average.

Where do Brutus (magazine) fans live in United States?

Brutus (magazine) fans in United States are most concentrated in California (reach 39,759), Texas (reach 29,499), and Florida (reach 23,646). These three regions account for the largest share of the active audience.

What other brands do Brutus (magazine) fans also like?

Beyond Brutus (magazine) itself, the audience over-indexes on Natasha Bedingfield (108.99×), Image Skincare (81.9×), Ace Hotel (54.8×), and Planet Fitness (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brutus (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.