Brutus (magazine) Audience in United States
Brutus (magazine) has an estimated audience of 317,988 people in United States. 60.2% are female, 39.8% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Cincinnati Bearcats, Tezz, Elsword, Mount Kilimanjaro.
The average Brutus (magazine) fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Cincinnati Bearcats, Tezz, with strongest over-indexing on Home equity (4.05× the country average). Demographically, the Brutus (magazine) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Brutus (magazine) fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 33.9 |
| Estimated audience size | 317,988 |
Audience persona
The typical Brutus (magazine) fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,759 | 1.14× |
| Texas | 29,499 | 1.08× |
| Florida | 23,646 | 1.1× |
| New York | 20,011 | 1.13× |
| Ohio | 16,981 | 1.73× |
| Illinois | 11,341 | 1.07× |
| Pennsylvania | 10,413 | 0.97× |
| Georgia | 10,095 | 1.03× |
| North Carolina | 9,256 | 0.97× |
| Michigan | 9,177 | 1.1× |
| New Jersey | 8,341 | 1.03× |
| Virginia | 8,119 | 1.05× |
| Washington | 7,079 | 1.11× |
| Arizona | 7,055 | 1.09× |
| Tennessee | 6,547 | 1.03× |
| Massachusetts | 6,259 | 1× |
| Indiana | 5,856 | 1.01× |
| Maryland | 5,509 | 1.01× |
| Missouri | 5,255 | 1.03× |
| Colorado | 4,837 | 0.97× |
| South Carolina | 4,465 | 0.93× |
| Alabama | 4,426 | 1× |
| Kentucky | 4,258 | 1.07× |
| Minnesota | 4,223 | 0.93× |
| Wisconsin | 4,109 | 0.86× |
| Louisiana | 4,013 | 0.98× |
| Oklahoma | 3,868 | 1.1× |
| Oregon | 3,663 | 1× |
| Connecticut | 3,312 | 1.04× |
| Nevada | 3,127 | 1.02× |
| Utah | 2,822 | 0.99× |
| Kansas | 2,656 | 1.06× |
| Arkansas | 2,474 | 0.94× |
| Mississippi | 2,380 | 0.91× |
| Iowa | 2,309 | 0.88× |
| West Virginia | 1,620 | 1.09× |
| New Mexico | 1,487 | 0.93× |
| Idaho | 1,431 | 0.9× |
| Nebraska | 1,430 | 0.9× |
| New Hampshire | 1,226 | 0.98× |
| Hawaii | 1,134 | 0.83× |
| Washington, District of Columbia | 1,078 | 1.13× |
| Maine | 1,047 | 0.92× |
| Rhode Island | 902 | 0.89× |
| North Dakota | 855 | 1.31× |
| Montana | 793 | 0.9× |
| Delaware | 664 | 0.76× |
| Alaska | 626 | 0.92× |
| South Dakota | 609 | 0.83× |
| Vermont | 388 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 4.05× | Home & Garden |
| Cincinnati Bearcats | 17.85× | Sports |
| Tezz | 10.01× | Movies & TV |
| Elsword | 20× | Games |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.21× | Sports |
| Home construction | 1.59× | Home & Garden |
| Stamp collecting | 4.71× | Home & Garden |
| Kendra Scott | 2.91× | Fashion & Accessoires |
| Mothercare | 3.08× | Kids & Family |
| Keto Adapted | 34.63× | Food & Beverages |
| John Havlicek | 11.6× | Sports |
| REC TEC Grills | 13.49× | Sports |
| Building envelope | 6.65× | Home & Garden |
| JDSU | 2.02× | Business & Career |
| St. Ives | 8.92× | Travel & Leisure |
| Personality | 3.52× | Business & Career |
| Charlamagne Tha God | 5.13× | Movies & TV |
| Sugar glass | 16.68× | Food & Beverages |
| Jesse Plemons | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.51 |
| Design Affinity | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Travelling | THRILL | 1.35 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 42.4% |
| United States | 8.7% |
| France | 5.5% |
See Brutus (magazine) audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Brutus (magazine) have in United States?
Brutus (magazine) has an estimated audience of 317,988 people in United States, concentrated in California and Texas.
What is the gender split and age of Brutus (magazine) fans?
60.2% of Brutus (magazine) fans are female, 39.8% are male, with an average age of 33.9 years.
Which brands do Brutus (magazine) fans like most?
Brutus (magazine) fans show strongest brand affinity for Home equity (4.05×), Cincinnati Bearcats (17.85×), and Tezz (10.01×) over the country average.
Where do Brutus (magazine) fans live in United States?
Brutus (magazine) fans in United States are most concentrated in California (reach 39,759), Texas (reach 29,499), and Florida (reach 23,646). These three regions account for the largest share of the active audience.
What other brands do Brutus (magazine) fans also like?
Beyond Brutus (magazine) itself, the audience over-indexes on Cincinnati Bearcats (17.85×), Tezz (10.01×), Elsword (20×), and Mount Kilimanjaro (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brutus (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.