A data profile of the people who buy, follow and care about Brutus (magazine) in United States — modelled from more than twelve digital signal sources. Brutus (magazine) has an estimated audience of 320,379 people in United States.
The average Brutus (magazine) fan in United States is 33.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include SeatGeek, Natasha Bedingfield, Image Skincare, with strongest over-indexing on SeatGeek (96.23× the country average).
Demographically, the Brutus (magazine) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brutus (magazine) fan in United States is more female, around 33.9 years old, with strong Price Sensitivity tendencies and a notable affinity for SeatGeek.
The key figures that characterise the Brutus (magazine) profile in United States.
60.2% are female, 39.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 33.9 |
| Estimated audience size | 320,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 12% |
Where the Brutus (magazine) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~20K | 1.89× | |
| 02 | North Dakota | <1K | 1.31× | |
| 03 | Alabama | ~5K | 1.20× | |
| 04 | Michigan | ~10K | 1.16× | |
| 05 | Oklahoma | ~4K | 1.14× | |
| 06 | Texas | ~30K | 1.08× | |
| 07 | California | ~40K | 1.07× | |
| 08 | Virginia | ~8K | 1.07× | |
| 09 | New York | ~20K | 1.06× | |
| 10 | West Virginia | ~2K | 1.06× | |
| 11 | Pennsylvania | ~10K | 1.05× | |
| 12 | Kentucky | ~4K | 1.05× | |
| 13 | Arizona | ~7K | 1.04× | |
| 14 | Washington | ~7K | 1.04× | |
| 15 | Indiana | ~6K | 1.04× | |
| 16 | Connecticut | ~3K | 1.03× | |
| 17 | Kansas | ~3K | 1.02× | |
| 18 | Washington, District of Columbia | <1K | 1.02× | |
| 19 | New Jersey | ~8K | 1.01× | |
| 20 | Missouri | ~5K | 1.01× | |
| 21 | Louisiana | ~4K | 1.01× | |
| 22 | Alaska | <1K | 1.00× | |
| 23 | Florida | ~20K | 0.99× | |
| 24 | Massachusetts | ~6K | 0.99× | |
| 25 | New Hampshire | ~1K | 0.99× | |
| 26 | Illinois | ~10K | 0.98× | |
| 27 | Maryland | ~5K | 0.98× | |
| 28 | Idaho | ~2K | 0.98× | |
| 29 | Georgia | ~10K | 0.97× | |
| 30 | North Carolina | ~9K | 0.97× | |
| 31 | Tennessee | ~6K | 0.96× | |
| 32 | South Carolina | ~5K | 0.96× | |
| 33 | South Dakota | <1K | 0.96× | |
| 34 | Oregon | ~3K | 0.95× | |
| 35 | Arkansas | ~2K | 0.95× | |
| 36 | Nebraska | ~2K | 0.95× | |
| 37 | New Mexico | ~2K | 0.95× | |
| 38 | Utah | ~3K | 0.94× | |
| 39 | Colorado | ~5K | 0.93× | |
| 40 | Nevada | ~3K | 0.93× | |
| 41 | Mississippi | ~2K | 0.93× | |
| 42 | Rhode Island | <1K | 0.93× | |
| 43 | Montana | <1K | 0.93× | |
| 44 | Wisconsin | ~4K | 0.91× | |
| 45 | Maine | ~1K | 0.91× | |
| 46 | Minnesota | ~4K | 0.89× | |
| 47 | Iowa | ~2K | 0.89× | |
| 48 | Vermont | <1K | 0.88× | |
| 49 | Hawaii | ~1K | 0.86× | |
| 50 | Delaware | <1K | 0.86× |
The strongest cross-interests of the Brutus (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natasha Bedingfield | Music & Radio | 121.57× | ||
| 02 | SeatGeek | Sports | 96.23× | ||
| 03 | Image Skincare | Shopping | 91.99× | ||
| 04 | Ace Hotel | Travel & Leisure | 74.26× | ||
| 05 | Sunspel | Fashion & Accessoires | 64.09× | ||
| 06 | University of Waterloo | Business & Career | 48.11× | ||
| 07 | Escape Games | Games | 40.25× | ||
| 08 | Club Med | Travel & Leisure | 21.73× | ||
| 09 | Bordeaux wine | Food & Beverages | 20.00× | ||
| 10 | Soho House (club) | Business & Career | 20.00× | ||
| 11 | Pharrell Williams | Music & Radio | 19.87× | ||
| 12 | LoveSac | Home & Garden | 16.79× | ||
| 13 | Miranda Cosgrove | Movies & TV | 9.38× | ||
| 14 | Acne Studios | Fashion & Accessoires | 9.04× | ||
| 15 | Maine Coon | Pets & Animals | 5.49× | ||
| 16 | Brittany Snow | Movies & TV | 5.48× | ||
| 17 | Diaper bag | Kids & Family | 3.65× | ||
| 18 | Planet Fitness | Sports | 3.24× | ||
| 19 | Bass guitar | Music & Radio | 2.74× | ||
| 20 | Canada | Travel & Leisure | 2.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.71× | |
| Indulgence | JOY | 1.64× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.53× | |
| Need for Security | CONSERVATISM | 0.84× | |
| DIY Mentality | THRILL | 0.86× |
Brutus (magazine) has an estimated audience of 320,379 people in United States, concentrated in California and Texas.
60.2% of Brutus (magazine) fans are female, 39.8% are male, with an average age of 33.9 years.
Brutus (magazine) fans show strongest brand affinity for SeatGeek (96.23×), Natasha Bedingfield (121.57×), and Image Skincare (91.99×) over the country average.
Brutus (magazine) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Brutus (magazine) itself, the audience over-indexes on Natasha Bedingfield (121.57×), Image Skincare (91.99×), Ace Hotel (74.26×), and Pharrell Williams (19.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brutus (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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