Rascasse Audience Intelligence

Pharrell Williams Audience in United States

A data profile of the people who buy, follow and care about Pharrell Williams in United States — modelled from more than twelve digital signal sources. Pharrell Williams has an estimated audience of 2,437,364 people in United States.

#72among Hip hop in United States#2071among Person in United States#1296in Music & Radio

The average Pharrell Williams fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include De'Aaron Fox, Robert Duvall, Kate Beckinsale, with strongest over-indexing on De'Aaron Fox (20.78× the country average).

Demographically, the Pharrell Williams audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pharrell Williams fan in United States is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for De'Aaron Fox.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pharrell Williams profile in United States.

Audience size
2.4M
in United States
Gender
51.3%♀
48.7% male
Age
35.9
average years
Country rank
#12145
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pharrell Williams fans

51.3% are female, 48.7% are male, average age 35.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Pharrell Williams audience in United States
MetricValue
Female51.3%
Male48.7%
Average age35.9
Estimated audience size2,437,364
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Pharrell Williams audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3918%
40-4915%
50+16%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Pharrell Williams audience comes from United States.

Worldwide audience distribution share by country for Pharrell Williams
CountryShare
United States38.3%
France4.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pharrell Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Pharrell Williams fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K1.75×
02Maryland~70K1.46×
03Georgia~100K1.37×
04California~400K1.36×
05Texas~300K1.21×
06Nevada~30K1.19×
07Washington, District of Columbia~9K1.16×
08North Carolina~90K1.15×
09New York~200K1.11×
10Illinois~100K1.11×
11Delaware~8K1.11×
12Florida~200K1.10×
13New Jersey~80K1.10×
14Washington~60K1.08×
15South Carolina~40K1.07×
16Louisiana~40K1.06×
17Oregon~30K1.06×
18Utah~30K1.06×
19Connecticut~30K1.05×
20Arizona~60K1.04×
21Michigan~70K1.01×
22Colorado~40K1.01×
23Tennessee~50K0.99×
24Mississippi~20K0.99×
25New Mexico~10K0.99×
26Hawaii~10K0.99×
27Missouri~40K0.98×
28Oklahoma~30K0.98×
29Pennsylvania~90K0.97×
30Massachusetts~50K0.97×
31Indiana~50K0.97×
32Ohio~80K0.96×
33Alabama~40K0.96×
34Rhode Island~8K0.94×
35Arkansas~20K0.93×
36Kansas~20K0.91×
37Minnesota~30K0.90×
38Idaho~10K0.90×
39Kentucky~30K0.89×
40Nebraska~10K0.89×
41Wisconsin~40K0.87×
42Iowa~20K0.83×
43Montana~6K0.79×
44Alaska~5K0.79×
45North Dakota~4K0.79×
46Vermont~4K0.77×
47New Hampshire~8K0.76×
48South Dakota~5K0.76×
49West Virginia~9K0.75×
50Maine~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Pharrell Williams, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pharrell Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pharrell Williams audience
#·InterestCategoryAffinity×
01UndercoverMovies & TV44.18×
02Camp (style)Travel & Leisure28.79×
03adidas WomenSports24.76×
04RocawearFashion & Accessoires22.84×
05De'Aaron FoxSports20.78×
06Nike StoreShopping17.79×
07Paula PattonMovies & TV17.06×
08Sneaky PeteMovies & TV16.74×
09Moonlight (TV series)Movies & TV16.39×
10Kate BeckinsaleMovies & TV13.90×
11Christine BaranskiMovies & TV13.32×
12James CaanMovies & TV12.77×
13Animal Kingdom (film)Movies & TV12.07×
14Miles TellerMovies & TV11.36×
15Robert DuvallMovies & TV11.16×
16Animal Kingdom (TV series)Movies & TV10.42×
17Javier BardemMovies & TV10.41×
18Brooklyn NetsSports7.00×
19Minnesota TimberwolvesSports6.00×
20Diane KeatonMovies & TV5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pharrell Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pharrell Williams audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
Luxury OrientationPREMIUM1.03×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pharrell Williams audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Quality AwarenessPREMIUM0.78×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pharrell Williams have in United States?

Pharrell Williams has an estimated audience of 2,437,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pharrell Williams fans?

51.3% of Pharrell Williams fans are female, 48.7% are male, with an average age of 35.9 years.

03

Which brands do Pharrell Williams fans like most?

Pharrell Williams fans show strongest brand affinity for De'Aaron Fox (20.78×), Robert Duvall (11.16×), and Kate Beckinsale (13.9×) over the country average.

04

Where do Pharrell Williams fans live in United States?

Pharrell Williams fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pharrell Williams fans also like?

Beyond Pharrell Williams itself, the audience over-indexes on Robert Duvall (11.16×), Kate Beckinsale (13.9×), Camp (style) (28.79×), and Diane Keaton (5.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pharrell Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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