Pharrell Williams Audience in United States

Pharrell Williams logo

Pharrell Williams has an estimated audience of 2,704,324 people in United States. 51.3% are female, 48.7% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Robert Duvall, Kate Beckinsale, Camp (style), Animal Kingdom (film), De'Aaron Fox.

The average Pharrell Williams fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robert Duvall, Kate Beckinsale, Camp (style), with strongest over-indexing on Robert Duvall (11.16× the country average). Demographically, the Pharrell Williams audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Pharrell Williams fans

Demographic split for Pharrell Williams audience in United States
MetricValue
Female51.3%
Male48.7%
Average age35.9
Estimated audience size2,704,324

Audience persona

The typical Pharrell Williams fan in United States is balanced, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Pharrell Williams in United States
RegionReachAffinity
California437,7731.47×
Texas299,9411.29×
Florida205,7161.12×
New York173,2061.15×
Virginia119,1711.81×
Georgia113,7421.37×
Illinois106,1091.18×
North Carolina91,6451.13×
Pennsylvania87,7000.96×
Ohio82,0090.98×
New Jersey75,2051.09×
Michigan74,3331.05×
Maryland65,2351.4×
Washington61,8641.14×
Arizona57,5581.04×
Tennessee53,1440.98×
Massachusetts51,2460.96×
Indiana50,2211.02×
Colorado45,5841.07×
South Carolina43,0041.06×
Missouri42,9770.99×
Wisconsin36,1510.89×
Louisiana35,9111.03×
Minnesota35,7080.92×
Oregon34,3791.11×
Alabama34,2870.91×
Nevada31,7361.21×
Kentucky30,4260.9×
Oklahoma30,0131×
Connecticut28,4161.05×
Utah27,0871.12×
Mississippi20,8310.93×
Arkansas19,9480.9×
Kansas19,4490.91×
Iowa18,4640.83×
New Mexico13,2860.98×
Idaho12,3060.91×
Nebraska11,7990.87×
Hawaii11,7651.01×
Washington, District of Columbia8,9241.1×
West Virginia8,7810.7×
New Hampshire7,9510.75×
Rhode Island7,6000.88×
Delaware7,5471.01×
Maine7,1100.73×
Montana5,6990.76×
North Dakota4,0690.73×
South Dakota4,0600.65×
Alaska3,8300.66×
Vermont3,2800.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pharrell Williams audience
BrandAffinityCategory
Robert Duvall11.16×Movies & TV
Kate Beckinsale13.9×Movies & TV
Camp (style)28.79×Travel & Leisure
Animal Kingdom (film)12.07×Movies & TV
De'Aaron Fox20.78×Sports
Diane Keaton5.34×Movies & TV
Animal Kingdom (TV series)10.42×Movies & TV
Moonlight (TV series)16.39×Movies & TV
Brooklyn Nets7×Sports
Paula Patton17.06×Movies & TV
adidas Women24.76×Sports
Miles Teller11.36×Movies & TV
Andy García15.38×Movies & TV
Christine Baranski13.32×Movies & TV
Undercover44.18×Movies & TV
Javier Bardem10.41×Movies & TV
Rocawear22.84×Fashion & Accessoires
Brett Favre13.22×Sports
Nike Store17.79×Shopping
Oklahoma City Thunder4.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pharrell Williams audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.79
SustainabilityBALANCE1.49
IndulgenceJOY1.4
Urban LifestyleOPEN1.39
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Pharrell Williams
CountryShare
United States40.0%
France5.3%
United Kingdom4.9%

See Pharrell Williams audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Pharrell Williams have in United States?

Pharrell Williams has an estimated audience of 2,704,324 people in United States, concentrated in California and Texas.

What is the gender split and age of Pharrell Williams fans?

51.3% of Pharrell Williams fans are female, 48.7% are male, with an average age of 35.9 years.

Which brands do Pharrell Williams fans like most?

Pharrell Williams fans show strongest brand affinity for Robert Duvall (11.16×), Kate Beckinsale (13.9×), and Camp (style) (28.79×) over the country average.

Where do Pharrell Williams fans live in United States?

Pharrell Williams fans in United States are most concentrated in California (reach 437,773), Texas (reach 299,941), and Florida (reach 205,716). These three regions account for the largest share of the active audience.

What other brands do Pharrell Williams fans also like?

Beyond Pharrell Williams itself, the audience over-indexes on Kate Beckinsale (13.9×), Camp (style) (28.79×), Animal Kingdom (film) (12.07×), and De'Aaron Fox (20.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pharrell Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.