Rascasse Audience Intelligence

Undercover Audience in United States

A data profile of the people who buy, follow and care about Undercover in United States — modelled from more than twelve digital signal sources. Undercover has an estimated audience of 276,065 people in United States.

#936among TV series in United States#4508among Movie / TV Show / Series in United States#9056in Movies & TV

The average Undercover fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pharrell Williams, Ace Hotel, Saucony, with strongest over-indexing on Pharrell Williams (44.18× the country average).

Demographically, the Undercover audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Undercover fan in United States is more female, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Pharrell Williams.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undercover profile in United States.

Audience size
276K
in United States
Gender
59.4%♀
40.6% male
Age
34.4
average years
Country rank
#50417
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undercover viewers

59.4% are female, 40.6% are male, average age 34.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Undercover audience in United States
MetricValue
Female59.4%
Male40.6%
Average age34.4
Estimated audience size276,065
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Undercover audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4918%
50+11%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Undercover audience comes from United States.

Worldwide audience distribution share by country for Undercover
CountryShare
Japan41.2%
United States10.3%
France9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undercover audience in United States is strongest.

Fig. 05

Top regions by affinity

Undercover fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.44×
02California~40K1.35×
03Georgia~10K1.24×
04New Jersey~9K1.23×
05Massachusetts~7K1.23×
06Maryland~6K1.18×
07Hawaii~1K1.15×
08Washington~6K1.14×
09Florida~20K1.13×
10Washington, District of Columbia<1K1.10×
11Virginia~7K1.09×
12South Carolina~5K1.09×
13Texas~30K1.08×
14North Carolina~9K1.07×
15Oregon~3K1.07×
16Louisiana~4K1.06×
17Rhode Island<1K1.06×
18Illinois~10K1.05×
19Mississippi~2K1.05×
20Connecticut~3K1.04×
21Alabama~4K1.03×
22Nevada~3K1.03×
23Delaware<1K1.02×
24Tennessee~6K1.00×
25Missouri~5K1.00×
26Pennsylvania~9K0.99×
27Arkansas~2K0.99×
28Arizona~6K0.98×
29Alaska<1K0.98×
30Michigan~7K0.96×
31Minnesota~4K0.96×
32Ohio~8K0.95×
33Kentucky~3K0.95×
34Indiana~5K0.94×
35Colorado~4K0.94×
36New Hampshire~1K0.94×
37Vermont<1K0.94×
38Oklahoma~3K0.93×
39Idaho~1K0.93×
40Wisconsin~4K0.92×
41Kansas~2K0.92×
42Maine<1K0.91×
43Montana<1K0.91×
44New Mexico~1K0.90×
45Nebraska~1K0.90×
46South Dakota<1K0.90×
47North Dakota<1K0.90×
48Utah~2K0.89×
49West Virginia~1K0.86×
50Iowa~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Undercover, United States
0.85×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undercover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undercover audience
#·InterestCategoryAffinity×
01Ace HotelTravel & Leisure66.30×
02Pharrell WilliamsMusic & Radio44.18×
03Fred PerryFashion & Accessoires40.00×
04Nike StoreShopping20.80×
05Soho House (club)Business & Career20.00×
06SauconySports16.65×
07paul smithFashion & Accessoires16.55×
08MonclerFashion & Accessoires12.08×
09Jaeger-LeCoultreFashion & Accessoires10.74×
10DepopFashion & Accessoires6.58×
11Weather forecastingHome & Garden5.80×
12MilanTravel & Leisure5.08×
13Renewable energyBusiness & Career4.46×
14QVCMovies & TV4.24×
15One PieceMovies & TV4.15×
16FedExBusiness & Career3.56×
17Solar energyHome & Garden3.32×
18Discount storesShopping3.01×
19Mortgage loansBusiness & Career2.61×
20PinterestInternet & Social Media2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undercover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undercover audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Convenience OrientationPREMIUM2.12×
SustainabilityBALANCE2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undercover audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
CreativityOPEN0.93×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Undercover have in United States?

Undercover has an estimated audience of 276,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Undercover viewers?

59.4% of Undercover fans are female, 40.6% are male, with an average age of 34.4 years.

03

Which brands do Undercover fans like most?

Undercover fans show strongest brand affinity for Pharrell Williams (44.18×), Ace Hotel (66.3×), and Saucony (16.65×) over the country average.

04

Where do Undercover fans live in United States?

Undercover fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Undercover fans also like?

Beyond Undercover itself, the audience over-indexes on Ace Hotel (66.3×), Saucony (16.65×), Nike Store (20.8×), and paul smith (16.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Undercover audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Undercover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →