Undercover Audience in United States

Undercover logo

Undercover has an estimated audience of 279,560 people in United States. 59.4% are female, 40.6% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Elsword, Highland games, Stamp collecting, Collectable.

The average Undercover fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Elsword, Highland games, with strongest over-indexing on Lulu 黃路梓茵 (4.42× the country average). Demographically, the Undercover audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Undercover fans

Demographic split for Undercover audience in United States
MetricValue
Female59.4%
Male40.6%
Average age34.4
Estimated audience size279,560

Audience persona

The typical Undercover fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Undercover in United States
RegionReachAffinity
California41,8281.36×
Texas27,1411.13×
New York24,0211.54×
Florida22,4081.18×
Georgia11,3391.32×
Illinois10,3251.11×
Pennsylvania9,5421.01×
North Carolina9,3561.11×
New Jersey8,7161.23×
Ohio8,4280.98×
Virginia7,3971.09×
Massachusetts7,3341.33×
Michigan7,0870.97×
Washington6,4881.16×
Maryland6,0301.25×
Tennessee5,8431.04×
Arizona5,5160.97×
Indiana4,6630.91×
Missouri4,6121.02×
South Carolina4,4821.07×
Colorado4,1720.95×
Alabama4,1251.06×
Wisconsin4,0170.96×
Louisiana3,9041.08×
Minnesota3,7980.95×
Oregon3,4791.09×
Kentucky3,2630.93×
Connecticut3,0071.07×
Nevada2,8631.06×
Oklahoma2,8170.91×
Mississippi2,4091.05×
Arkansas2,2220.96×
Kansas2,0060.91×
Utah1,9570.78×
Iowa1,7970.78×
Hawaii1,3491.12×
New Mexico1,1790.84×
Idaho1,1580.83×
Rhode Island1,0471.18×
Nebraska1,0370.74×
New Hampshire1,0210.93×
Washington, District of Columbia1,0071.2×
West Virginia9180.7×
Maine8030.8×
Delaware7520.97×
Montana5850.75×
Alaska5340.89×
South Dakota4200.65×
Vermont3950.8×
North Dakota3580.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Undercover audience
BrandAffinityCategory
Lulu 黃路梓茵4.42×Movies & TV
Elsword26.4×Games
Highland games10.48×Sports
Stamp collecting5.17×Home & Garden
Collectable1.55×Kids & Family
Ipag Business School18.42×Business & Career
Regional styles of Mexican music2.7×Music & Radio
Sub Zero (Official)8.95×Literature
Thom Browne8.61×Fashion & Accessoires
Pillow1.79×Home & Garden
Israel1.75×Travel & Leisure
UK garage4.24×Music & Radio
Emigrate (band)6.82×Music & Radio
Eurail15.45×Cars & Mobility
Kendra Scott2.02×Fashion & Accessoires
JDSU1.94×Business & Career
Nebraska1.61×Travel & Leisure
Personalised Gifts2.52×Home & Garden
St. Ives8.05×Travel & Leisure
Saving1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Undercover audience
TraitClusterScore
SustainabilityBALANCE2.29
DIY MentalityTHRILL1.59
PatriotismCONSERVATISM1.54
Family OrientationCONSERVATISM1.4
IndividualismJOY1.31
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Undercover
CountryShare
Japan41.5%
United States10.6%
France8.3%

See Undercover audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Undercover have in United States?

Undercover has an estimated audience of 279,560 people in United States, concentrated in California and Texas.

What is the gender split and age of Undercover fans?

59.4% of Undercover fans are female, 40.6% are male, with an average age of 34.4 years.

Which brands do Undercover fans like most?

Undercover fans show strongest brand affinity for Lulu 黃路梓茵 (4.42×), Elsword (26.4×), and Highland games (10.48×) over the country average.

Where do Undercover fans live in United States?

Undercover fans in United States are most concentrated in California (reach 41,828), Texas (reach 27,141), and New York (reach 24,021). These three regions account for the largest share of the active audience.

What other brands do Undercover fans also like?

Beyond Undercover itself, the audience over-indexes on Elsword (26.4×), Highland games (10.48×), Stamp collecting (5.17×), and Collectable (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Undercover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.