Nike Store Audience in United States

Nike Store logo

Nike Store has an estimated audience of 1,616,137 people in United States. 33.4% are female, 66.6% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Oklahoma City Thunder, De'Aaron Fox, Los Angeles Clippers, San Antonio Spurs, Houston Rockets.

The average Nike Store fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oklahoma City Thunder, De'Aaron Fox, Los Angeles Clippers, with strongest over-indexing on Oklahoma City Thunder (11.82× the country average). Demographically, the Nike Store audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Nike Store fans

Demographic split for Nike Store audience in United States
MetricValue
Female33.4%
Male66.6%
Average age30.1
Estimated audience size1,616,137

Audience persona

The typical Nike Store fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Oklahoma City Thunder.

Top regions in United States

Top regions ranked by reach for Nike Store in United States
RegionReachAffinity
California424,6912.39×
Texas205,6701.48×
New York177,4971.97×
Florida149,3771.37×
Illinois86,8021.61×
New Jersey59,5661.45×
Georgia50,3851.01×
Arizona46,4771.41×
Michigan46,0891.09×
Pennsylvania44,1950.81×
Tennessee42,5661.31×
Oregon42,2712.28×
Washington41,5881.28×
Ohio40,6580.82×
Virginia39,3681×
Maryland39,2471.41×
Massachusetts37,8121.19×
North Carolina35,8370.74×
Colorado31,1401.22×
Nevada29,4371.88×
Louisiana25,9601.25×
Indiana25,6330.87×
Utah21,9361.52×
Missouri20,6870.79×
Wisconsin19,9210.82×
Minnesota19,8840.86×
Alabama18,7400.83×
Kentucky18,6270.92×
Connecticut15,6930.97×
South Carolina14,4420.59×
Mississippi13,1810.99×
Oklahoma12,6320.7×
Arkansas10,2800.77×
Iowa10,1280.76×
Idaho9,8941.22×
Kansas8,2880.65×
Washington, District of Columbia8,2001.69×
Hawaii6,1010.88×
New Mexico5,6300.69×
Nebraska4,5560.56×
New Hampshire4,4020.69×
Rhode Island4,2500.83×
Delaware2,8950.65×
West Virginia2,8040.37×
Maine2,5190.44×
Montana1,3350.3×
South Dakota1,2420.33×
Alaska1,1880.34×
North Dakota1,1270.34×
Wyoming9150.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike Store audience
BrandAffinityCategory
Oklahoma City Thunder11.82×Sports
De'Aaron Fox46.54×Sports
Los Angeles Clippers16.34×Sports
San Antonio Spurs13.85×Sports
Houston Rockets11.73×Sports
Brook Lopez46.67×Sports
New York Knicks11.99×Sports
Jersey (clothing)25.62×Fashion & Accessoires
Minnesota Timberwolves10.95×Sports
Philadelphia 76ers10.57×Sports
Phoenix Suns9.84×Sports
Cleveland Cavaliers8.63×Sports
Victor Oladipo46.16×Sports
Portland Trail Blazers9.7×Sports
Golden State Warriors5.54×Sports
Roller skates17.12×Sports
Kyrie Irving14.3×Sports
Artistic gymnastics11.94×Sports
Sacramento Kings9.15×Sports
Virginia Cavaliers men's basketball19.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike Store audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Luxury OrientationPREMIUM1.62
Family OrientationCONSERVATISM1.57
Early Adopter MentalityPOWER1.38
Design AffinityPREMIUM1.24
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Nike Store
CountryShare
United States38.7%
Japan8.9%
Germany5.3%

See Nike Store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Nike Store have in United States?

Nike Store has an estimated audience of 1,616,137 people in United States, concentrated in California and Texas.

What is the gender split and age of Nike Store fans?

33.4% of Nike Store fans are female, 66.6% are male, with an average age of 30.1 years.

Which brands do Nike Store fans like most?

Nike Store fans show strongest brand affinity for Oklahoma City Thunder (11.82×), De'Aaron Fox (46.54×), and Los Angeles Clippers (16.34×) over the country average.

Where do Nike Store fans live in United States?

Nike Store fans in United States are most concentrated in California (reach 424,691), Texas (reach 205,670), and New York (reach 177,497). These three regions account for the largest share of the active audience.

What other brands do Nike Store fans also like?

Beyond Nike Store itself, the audience over-indexes on De'Aaron Fox (46.54×), Los Angeles Clippers (16.34×), San Antonio Spurs (13.85×), and Houston Rockets (11.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.