Rascasse Audience Intelligence

Nike Store Target Market in United States

A data profile of the people who buy, follow and care about Nike Store in United States — modelled from more than twelve digital signal sources. Nike Store has an estimated audience of 1,595,349 people in United States.

#1753among Brand in United States#292in Shopping

The average Nike Store fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include De'Aaron Fox, San Antonio Spurs, Oklahoma City Thunder, with strongest over-indexing on De'Aaron Fox (46.54× the country average).

Demographically, the Nike Store audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nike Store fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for De'Aaron Fox.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike Store profile in United States.

Audience size
1.6M
in United States
Gender
33.4%♀
66.6% male
Age
30.1
average years
Country rank
#16948
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nike Store

33.4% are female, 66.6% are male, average age 30.1.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Nike Store audience in United States
MetricValue
Female33.4%
Male66.6%
Average age30.1
Estimated audience size1,595,349
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Nike Store audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3918%
40-4911%
50+4%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Nike Store audience comes from United States.

Worldwide audience distribution share by country for Nike Store
CountryShare
United States38.3%
Japan9.1%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike Store audience in United States is strongest.

Fig. 05

Top regions by affinity

Nike Store customers by region in United States
#RegionReachAffinity×
01Oregon~40K2.20×
02California~400K2.11×
03New York~200K1.95×
04Nevada~30K1.75×
05Washington, District of Columbia~8K1.64×
06Florida~200K1.62×
07Texas~200K1.57×
08Illinois~80K1.55×
09Utah~20K1.45×
10New Jersey~60K1.40×
11Maryland~40K1.37×
12Arizona~40K1.33×
13Tennessee~40K1.25×
14Louisiana~30K1.25×
15Washington~40K1.24×
16Colorado~30K1.24×
17Idaho~10K1.19×
18Massachusetts~40K1.15×
19Michigan~40K1.06×
20Georgia~50K1.02×
21Mississippi~10K1.00×
22Virginia~40K0.97×
23Connecticut~20K0.97×
24Hawaii~6K0.93×
25Kentucky~20K0.88×
26Rhode Island~5K0.88×
27Minnesota~20K0.83×
28Alabama~20K0.83×
29Arkansas~10K0.82×
30Ohio~40K0.81×
31Missouri~20K0.81×
32Wyoming~2K0.81×
33Pennsylvania~40K0.80×
34Indiana~20K0.80×
35Iowa~10K0.80×
36Wisconsin~20K0.79×
37Kansas~10K0.78×
38New Hampshire~5K0.77×
39North Carolina~40K0.76×
40Oklahoma~10K0.74×
41New Mexico~6K0.74×
42Delaware~3K0.74×
43Nebraska~5K0.63×
44South Carolina~20K0.62×
45Alaska~2K0.58×
46North Dakota~2K0.55×
47South Dakota~2K0.54×
48Maine~3K0.52×
49West Virginia~4K0.50×
50Montana~2K0.50×
Fig. 06

Affinity by region

Affinity by region — Nike Store, United States
0.50×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike Store audience
#·InterestCategoryAffinity×
01Brook LopezSports46.67×
02De'Aaron FoxSports46.54×
03Victor OladipoSports46.16×
04Arizona Wildcats men's basketballSports39.25×
05Jersey (clothing)Fashion & Accessoires25.62×
06Virginia Cavaliers men's basketballSports19.54×
07Roller skatesSports17.12×
08Los Angeles ClippersSports16.34×
09San Antonio SpursSports13.85×
10New York KnicksSports11.99×
11Artistic gymnasticsSports11.94×
12Oklahoma City ThunderSports11.82×
13Houston RocketsSports11.73×
14Minnesota TimberwolvesSports10.95×
15Philadelphia 76ersSports10.57×
16Phoenix SunsSports9.84×
17Portland Trail BlazersSports9.70×
18Cleveland CavaliersSports8.63×
19Victor WembanyamaSports7.62×
20Golden State WarriorsSports5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike Store audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.30×
MindfulnessBALANCE1.21×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike Store audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.56×
Community OrientationOPEN0.57×
Convenience OrientationPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nike Store's target market in United States?

Nike Store's target market in United States covers an estimated 1,595,349 people, concentrated in California and Texas.

02

What is the gender split and age of Nike Store customers?

33.4% of the Nike Store audience are female, 66.6% are male, with an average age of 30.1 years.

03

Which brands do Nike Store fans like most?

Nike Store fans show strongest brand affinity for De'Aaron Fox (46.54×), San Antonio Spurs (13.85×), and Oklahoma City Thunder (11.82×) over the country average.

04

Where do Nike Store fans live in United States?

Nike Store fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nike Store fans also like?

Beyond Nike Store itself, the audience over-indexes on San Antonio Spurs (13.85×), Oklahoma City Thunder (11.82×), Los Angeles Clippers (16.34×), and New York Knicks (11.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Nike Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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