Rascasse Audience Intelligence

adidas Women Target Market in United States

A data profile of the people who buy, follow and care about adidas Women in United States — modelled from more than twelve digital signal sources. adidas Women has an estimated audience of 1,016,274 people in United States.

#2386among Brand in United States#2155in Sports

The average adidas Women fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 2. Bundesliga, Pharrell Williams, Nordstrom, with strongest over-indexing on 2. Bundesliga (60.4× the country average).

Demographically, the adidas Women audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical adidas Women fan in United States is more male, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for 2. Bundesliga.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the adidas Women profile in United States.

Audience size
1M
in United States
Gender
34.9%♀
65.1% male
Age
30.7
average years
Country rank
#23424
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of adidas Women

34.9% are female, 65.1% are male, average age 30.7.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for adidas Women audience in United States
MetricValue
Female34.9%
Male65.1%
Average age30.7
Estimated audience size1,016,274
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the adidas Women audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

66.5%

of the worldwide adidas Women audience comes from United States.

Worldwide audience distribution share by country for adidas Women
CountryShare
United States66.5%
United Kingdom13.9%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the adidas Women audience in United States is strongest.

Fig. 05

Top regions by affinity

adidas Women customers by region in United States
#RegionReachAffinity×
01California~200K1.38×
02New York~80K1.32×
03New Jersey~30K1.31×
04Texas~100K1.28×
05Utah~10K1.25×
06Florida~90K1.24×
07Connecticut~10K1.23×
08Mississippi~10K1.20×
09Illinois~40K1.19×
10Georgia~40K1.19×
11Louisiana~20K1.19×
12South Carolina~20K1.18×
13North Carolina~40K1.16×
14Tennessee~20K1.14×
15Massachusetts~20K1.14×
16Oklahoma~10K1.13×
17Alabama~20K1.11×
18Washington, District of Columbia~3K1.09×
19Maryland~20K1.08×
20Kentucky~10K1.08×
21Oregon~10K1.05×
22Virginia~30K1.01×
23Arkansas~8K1.01×
24Idaho~5K1.01×
25Rhode Island~3K1.01×
26Washington~20K1.00×
27Nevada~10K1.00×
28Indiana~20K0.98×
29Pennsylvania~30K0.97×
30Missouri~20K0.97×
31Arizona~20K0.95×
32Delaware~3K0.94×
33Kansas~7K0.93×
34Nebraska~5K0.93×
35Vermont~2K0.93×
36Colorado~10K0.92×
37Ohio~30K0.91×
38New Hampshire~4K0.91×
39Alaska~2K0.91×
40Maine~3K0.90×
41Montana~3K0.90×
42West Virginia~4K0.89×
43South Dakota~2K0.89×
44North Dakota~2K0.89×
45Michigan~20K0.87×
46Iowa~7K0.87×
47New Mexico~4K0.87×
48Minnesota~10K0.84×
49Hawaii~4K0.84×
50Wisconsin~10K0.80×
Fig. 06

Affinity by region

Affinity by region — adidas Women, United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the adidas Women audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for adidas Women audience
#·InterestCategoryAffinity×
012. BundesligaSports60.40×
02ghdBeauty & Wellness48.36×
03Pharrell WilliamsMusic & Radio24.76×
04Everton F.C.Sports20.00×
05Leicester City F.C.Sports20.00×
06Crystal Palace F.C.Sports20.00×
07CC creamBeauty & Wellness11.94×
08Discount TireShopping5.20×
09College basketballSports5.06×
10KitchenwareHome & Garden4.74×
11NBA FinalsSports4.35×
12NordstromShopping4.30×
13CocktailFood & Beverages3.69×
14IKEAHome & Garden3.32×
15WineFood & Beverages2.92×
16Beauty salonsBeauty & Wellness2.77×
17RecipesFood & Beverages2.68×
18Home improvementHome & Garden2.57×
19Alcoholic beveragesFood & Beverages2.27×
20CookingFood & Beverages2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the adidas Women audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by adidas Women audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.75×
Convenience OrientationPREMIUM2.51×
IndulgenceJOY2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by adidas Women audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
ExtroversionTHRILL0.66×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is adidas Women's target market in United States?

adidas Women's target market in United States covers an estimated 1,016,274 people, concentrated in California and Texas.

02

What is the gender split and age of adidas Women customers?

34.9% of the adidas Women audience are female, 65.1% are male, with an average age of 30.7 years.

03

Which brands do adidas Women fans like most?

adidas Women fans show strongest brand affinity for 2. Bundesliga (60.4×), Pharrell Williams (24.76×), and Nordstrom (4.3×) over the country average.

04

Where do adidas Women fans live in United States?

adidas Women fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do adidas Women fans also like?

Beyond adidas Women itself, the audience over-indexes on Pharrell Williams (24.76×), Nordstrom (4.3×), ghd (48.36×), and College basketball (5.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See adidas Women audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for adidas Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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