adidas Women Audience in United States

adidas Women logo

adidas Women has an estimated audience of 1,017,950 people in United States. 34.9% are female, 65.1% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Penn & Teller, Whataburger, Mothercare, Voltron: Legendary Defender.

The average adidas Women fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Penn & Teller, Whataburger, with strongest over-indexing on Dog breed (4.49× the country average). Demographically, the adidas Women audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of adidas Women fans

Demographic split for adidas Women audience in United States
MetricValue
Female34.9%
Male65.1%
Average age30.7
Estimated audience size1,017,950

Audience persona

The typical adidas Women fan in United States is more male, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for adidas Women in United States
RegionReachAffinity
California168,1561.5×
Texas120,3281.37×
Florida88,7131.29×
New York82,8621.46×
Illinois41,8211.23×
Georgia39,4161.26×
New Jersey37,2451.44×
North Carolina36,7711.2×
Pennsylvania35,5701.04×
Ohio28,0210.89×
Virginia24,9681.01×
Massachusetts24,4891.22×
Tennessee23,5031.15×
Michigan22,2210.83×
Washington21,6501.06×
Arizona20,4300.98×
South Carolina19,3581.26×
Maryland18,7161.07×
Indiana18,1200.97×
Missouri16,2240.99×
Louisiana15,9421.21×
Alabama15,2721.07×
Colorado15,0680.94×
Kentucky14,1171.11×
Connecticut13,6641.34×
Oklahoma13,1761.17×
Utah12,8801.41×
Oregon12,1781.04×
Wisconsin11,2860.74×
Minnesota11,2510.77×
Mississippi10,1601.21×
Nevada10,0161.02×
Arkansas8,3631×
Kansas7,2920.91×
Iowa6,8140.81×
Idaho5,1261×
Nebraska3,9810.78×
New Mexico3,6630.72×
Washington, District of Columbia3,4581.13×
West Virginia3,4540.73×
New Hampshire3,3030.82×
Rhode Island3,0910.95×
Hawaii2,9380.67×
Maine2,7460.75×
Delaware2,3730.84×
Montana1,9850.7×
South Dakota1,2710.54×
North Dakota1,2380.59×
Vermont1,1100.62×
Wyoming1,0980.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for adidas Women audience
BrandAffinityCategory
Dog breed4.49×Pets & Animals
Penn & Teller20×Movies & TV
Whataburger3.8×Food & Beverages
Mothercare4.84×Kids & Family
Voltron: Legendary Defender21.63×Movies & TV
South Asian cuisine11.17×Food & Beverages
Electrolyte5.15×Health
JDSU3.2×Business & Career
Nebraska Cornhuskers football3.7×Sports
Jaws5.25×Movies & TV
Yoga Journal13.02×Sports
Bunga bunga61.18×Politics & Society
Tierra Cali5.25×Travel & Leisure
Jesse Plemons2.34×Movies & TV
Warminster Township, Bucks County, Pennsylvania20×Travel & Leisure
Iowa Lottery5.81×Games
Divergent series6.54×Movies & TV
3tv phoenix20×Movies & TV
New York Harbor6.79×Travel & Leisure
English literature3.53×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by adidas Women audience
TraitClusterScore
Luxury OrientationPREMIUM4.5
Convenience OrientationPREMIUM2.11
Design AffinityPREMIUM2.1
Quality AwarenessPREMIUM1.79
Early Adopter MentalityPOWER1.6
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for adidas Women
CountryShare
United States66.6%
United Kingdom13.8%
Canada5.3%

See adidas Women audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does adidas Women have in United States?

adidas Women has an estimated audience of 1,017,950 people in United States, concentrated in California and Texas.

What is the gender split and age of adidas Women fans?

34.9% of adidas Women fans are female, 65.1% are male, with an average age of 30.7 years.

Which brands do adidas Women fans like most?

adidas Women fans show strongest brand affinity for Dog breed (4.49×), Penn & Teller (20×), and Whataburger (3.8×) over the country average.

Where do adidas Women fans live in United States?

adidas Women fans in United States are most concentrated in California (reach 168,156), Texas (reach 120,328), and Florida (reach 88,713). These three regions account for the largest share of the active audience.

What other brands do adidas Women fans also like?

Beyond adidas Women itself, the audience over-indexes on Penn & Teller (20×), Whataburger (3.8×), Mothercare (4.84×), and Voltron: Legendary Defender (21.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for adidas Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.