Pharrell Williams Audience in Germany
Pharrell Williams has an estimated audience of 238,074 people in Germany. 41.4% are female, 58.6% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gal Gadot, Paul Walker, Charlize Theron, Raheem Sterling, Giannis Antetokounmpo.
The average Pharrell Williams fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gal Gadot, Paul Walker, Charlize Theron, with strongest over-indexing on Gal Gadot (22.14× the country average). Demographically, the Pharrell Williams audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Pharrell Williams fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 29.9 |
| Estimated audience size | 238,074 |
Audience persona
The typical Pharrell Williams fan in Germany is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gal Gadot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,189 | 1.12× |
| Bayern | 43,712 | 1.14× |
| Baden-Württemberg | 35,150 | 1.08× |
| Hessen | 20,714 | 1.14× |
| Niedersachsen | 20,539 | 0.89× |
| Berlin | 15,981 | 1.5× |
| Rheinland-Pfalz | 11,114 | 0.93× |
| Sachsen | 10,487 | 0.9× |
| Schleswig-Holstein | 8,300 | 0.97× |
| Hamburg | 7,240 | 1.35× |
| Brandenburg | 6,478 | 0.88× |
| Sachsen-Anhalt | 4,482 | 0.73× |
| Thüringen | 4,466 | 0.74× |
| Mecklenburg-Vorpommern | 3,456 | 0.76× |
| Saarland | 2,538 | 0.87× |
| Bremen | 2,061 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gal Gadot | 22.14× | Fashion & Accessoires |
| Paul Walker | 20.9× | Movies & TV |
| Charlize Theron | 15.88× | Movies & TV |
| Raheem Sterling | 60.64× | Sports |
| Giannis Antetokounmpo | 27.45× | Sports |
| George Clooney | 12.71× | Movies & TV |
| Next (TV series) | 11.92× | Movies & TV |
| Square | 47.11× | Business & Career |
| Chris Hemsworth | 13.52× | Movies & TV |
| NIKI | 31.3× | Music & Radio |
| Prison Break | 12.8× | Movies & TV |
| Keira Knightley | 9.97× | Movies & TV |
| Kate Beckinsale | 12.21× | Movies & TV |
| Kurt Russell | 12.62× | Movies & TV |
| L'Erbolario | 65.84× | Beauty & Wellness |
| TK Maxx | 3.52× | Shopping |
| Rachel Zegler | 11.51× | Movies & TV |
| Dirty Dancing | 10.2× | Movies & TV |
| Jurassic Park (novel) | 10.18× | Literature |
| Jon Hamm | 10.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.62 |
| Luxury Orientation | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.47 |
| Extroversion | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| France | 5.3% |
| United Kingdom | 4.9% |
See Pharrell Williams audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Pharrell Williams have in Germany?
Pharrell Williams has an estimated audience of 238,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pharrell Williams fans?
41.4% of Pharrell Williams fans are female, 58.6% are male, with an average age of 29.9 years.
Which brands do Pharrell Williams fans like most?
Pharrell Williams fans show strongest brand affinity for Gal Gadot (22.14×), Paul Walker (20.9×), and Charlize Theron (15.88×) over the country average.
Where do Pharrell Williams fans live in Germany?
Pharrell Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,189), Bayern (reach 43,712), and Baden-Württemberg (reach 35,150). These three regions account for the largest share of the active audience.
What other brands do Pharrell Williams fans also like?
Beyond Pharrell Williams itself, the audience over-indexes on Paul Walker (20.9×), Charlize Theron (15.88×), Raheem Sterling (60.64×), and Giannis Antetokounmpo (27.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pharrell Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.