Camp (style) Audience in United States

Camp (style) logo

Camp (style) has an estimated audience of 974,594 people in United States. 53.6% are female, 46.4% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Historic site, Jennifer Fisher Jewelry, Vocal harmony, Governor of Michigan, Home equity.

The average Camp (style) fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Jennifer Fisher Jewelry, Vocal harmony, with strongest over-indexing on Historic site (8.93× the country average). Demographically, the Camp (style) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Camp (style) fans

Demographic split for Camp (style) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.4
Estimated audience size974,594

Audience persona

The typical Camp (style) fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Camp (style) in United States
RegionReachAffinity
California129,4981.21×
Texas78,4890.94×
New York62,7801.15×
Florida52,5360.8×
Illinois31,9470.98×
Washington30,2681.55×
Georgia29,4440.98×
Pennsylvania28,1310.86×
Michigan26,4551.04×
Wisconsin25,5251.74×
North Carolina24,9490.85×
Ohio24,0500.8×
Virginia21,4410.9×
Massachusetts21,0591.1×
New Jersey20,8610.84×
Oregon19,0121.7×
South Carolina17,6711.21×
Arizona16,2820.82×
Colorado15,8561.03×
Minnesota14,9881.07×
Tennessee14,7580.75×
Maryland14,5240.87×
Indiana13,2720.75×
Missouri13,2700.84×
Utah10,2051.17×
Louisiana10,0690.8×
Alabama9,9950.73×
Kentucky9,5700.78×
Connecticut8,7080.89×
Oklahoma8,3760.77×
Nevada8,0630.86×
Arkansas7,4530.93×
Iowa6,7130.84×
Mississippi6,0100.75×
Maine5,9151.69×
New Hampshire5,7901.51×
Kansas5,7590.75×
Idaho5,6571.16×
Montana4,1341.53×
New Mexico4,1320.85×
Nebraska3,8590.79×
Hawaii3,4180.82×
West Virginia3,1840.7×
Washington, District of Columbia2,8880.99×
Alaska2,8361.36×
Rhode Island2,6630.86×
Vermont2,0541.2×
South Dakota2,0340.9×
Delaware1,7100.64×
North Dakota1,6550.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Camp (style) audience
BrandAffinityCategory
Historic site8.93×Arts & Culture
Jennifer Fisher Jewelry33.82×Fashion & Accessoires
Vocal harmony5.96×Music & Radio
Governor of Michigan6.99×Politics & Society
Home equity1.84×Home & Garden
Goop4.98×Internet & Social Media
Alaska1.57×Travel & Leisure
Fairy godmother6.74×Literature
Mathcore6.95×Music & Radio
Jesse Plemons2.94×Movies & TV
Hipster8.07×Politics & Society
Grinch3.26×Movies & TV
Nebraska Cornhuskers football2.69×Sports
Hibachi5.65×Food & Beverages
Cherish (group)7.63×Music & Radio
JDSU2.05×Business & Career
Kendra Scott1.97×Fashion & Accessoires
Hammock camping4.77×Travel & Leisure
TV Fanatic6.3×Movies & TV
Kwaito15.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Camp (style) audience
TraitClusterScore
IndulgenceJOY1.23
Design AffinityPREMIUM1.2
TravellingTHRILL1.17
Community OrientationOPEN1.15
Social Media UsageJOY1.15
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Camp (style)
CountryShare
Japan54.5%
United States10.9%
South Korea4.7%

See Camp (style) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Camp (style) have in United States?

Camp (style) has an estimated audience of 974,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Camp (style) fans?

53.6% of Camp (style) fans are female, 46.4% are male, with an average age of 39.4 years.

Which brands do Camp (style) fans like most?

Camp (style) fans show strongest brand affinity for Historic site (8.93×), Jennifer Fisher Jewelry (33.82×), and Vocal harmony (5.96×) over the country average.

Where do Camp (style) fans live in United States?

Camp (style) fans in United States are most concentrated in California (reach 129,498), Texas (reach 78,489), and New York (reach 62,780). These three regions account for the largest share of the active audience.

What other brands do Camp (style) fans also like?

Beyond Camp (style) itself, the audience over-indexes on Jennifer Fisher Jewelry (33.82×), Vocal harmony (5.96×), Governor of Michigan (6.99×), and Home equity (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Camp (style). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.