Rascasse Audience Intelligence

Boat racing Audience in United States

A data profile of the people who buy, follow and care about Boat racing in United States — modelled from more than twelve digital signal sources. Boat racing has an estimated audience of 453,965 people in United States.

#287among Sport in United States#11792among Topic in United States#3800in Sports

The average Boat racing fan in United States is 46.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cutter (boat), Boat trailer, National Auto Sport Association, with strongest over-indexing on Cutter (boat) (28.74× the country average).

Demographically, the Boat racing audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boat racing fan in United States is more male, around 46.9 years old, with strong Risk Appetite tendencies and a notable affinity for Cutter (boat).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boat racing profile in United States.

Audience size
454K
in United States
Gender
23.9%♀
76.1% male
Age
46.9
average years
Country rank
#38764
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boat racing fans

23.9% are female, 76.1% are male, average age 46.9.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Boat racing audience in United States
MetricValue
Female23.9%
Male76.1%
Average age46.9
Estimated audience size453,965
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Boat racing audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4924%
50+40%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Boat racing audience comes from United States.

Worldwide audience distribution share by country for Boat racing
CountryShare
United States36.1%
Australia8.3%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boat racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Boat racing fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K3.17×
02Michigan~20K1.47×
03Idaho~3K1.40×
04Louisiana~7K1.24×
05Florida~40K1.20×
06Wisconsin~8K1.18×
07Indiana~9K1.13×
08Kentucky~6K1.11×
09Oregon~6K1.11×
10Alaska~1K1.08×
11Illinois~20K1.07×
12Kansas~4K1.06×
13Ohio~10K1.05×
14Missouri~8K1.05×
15Iowa~4K1.02×
16Vermont<1K1.01×
17South Dakota~1K1.00×
18North Dakota<1K1.00×
19Washington, District of Columbia~1K0.99×
20Maine~2K0.98×
21Montana~1K0.98×
22Mississippi~4K0.96×
23Nebraska~2K0.96×
24Arkansas~4K0.95×
25Hawaii~2K0.95×
26New Hampshire~2K0.95×
27Delaware~1K0.95×
28West Virginia~2K0.94×
29Rhode Island~1K0.94×
30Minnesota~6K0.93×
31Alabama~6K0.93×
32Massachusetts~8K0.92×
33Colorado~7K0.92×
34Oklahoma~5K0.91×
35Connecticut~4K0.91×
36South Carolina~6K0.90×
37Tennessee~8K0.89×
38Utah~4K0.89×
39New Mexico~2K0.89×
40Maryland~7K0.88×
41Virginia~10K0.87×
42Georgia~10K0.86×
43California~40K0.83×
44Pennsylvania~10K0.83×
45North Carolina~10K0.83×
46Nevada~4K0.82×
47New York~20K0.80×
48Arizona~7K0.80×
49New Jersey~9K0.79×
50Texas~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Boat racing, United States
0.76×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boat racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boat racing audience
#·InterestCategoryAffinity×
01High divingSports87.36×
02Speed climbingSports60.70×
03WakeskatingSports49.75×
04Cave divingSports42.57×
05Kawasaki, KanagawaTravel & Leisure41.18×
06Boat trailerCars & Mobility40.51×
07Traditional climbingSports37.87×
08BoatUSBusiness & Career33.13×
09Cutter (boat)Cars & Mobility28.74×
10Camp (style)Travel & Leisure26.84×
11SpringboardSports23.68×
12Formula (boats)Cars & Mobility21.48×
13National Auto Sport AssociationSports20.55×
14Rocky MountaineerTravel & Leisure17.34×
15West MarineShopping17.09×
16Sleeping bagHome & Garden15.32×
17Boat showTravel & Leisure11.50×
18Great LakesTravel & Leisure9.84×
19Fishing lurePets & Animals6.16×
20AutoZoneCars & Mobility3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boat racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boat racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
PatriotismCONSERVATISM1.62×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boat racing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boat racing have in United States?

Boat racing has an estimated audience of 453,965 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Boat racing fans?

23.9% of Boat racing fans are female, 76.1% are male, with an average age of 46.9 years.

03

Which brands do Boat racing fans like most?

Boat racing fans show strongest brand affinity for Cutter (boat) (28.74×), Boat trailer (40.51×), and National Auto Sport Association (20.55×) over the country average.

04

Where do Boat racing fans live in United States?

Boat racing fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Boat racing fans also like?

Beyond Boat racing itself, the audience over-indexes on Boat trailer (40.51×), National Auto Sport Association (20.55×), Traditional climbing (37.87×), and High diving (87.36×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Boat racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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