Boat racing Audience in United States

Boat racing logo

Boat racing has an estimated audience of 453,965 people in United States. 23.9% are female, 76.1% are male, average age 46.9. Top regions: California, Florida, Washington. Top brand affinities: Cutter (boat), Boat trailer, Traditional climbing, High diving, West Marine.

The average Boat racing fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Washington. Top brand affinities include Cutter (boat), Boat trailer, Traditional climbing, with strongest over-indexing on Cutter (boat) (28.74× the country average). Demographically, the Boat racing audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Boat racing fans

Demographic split for Boat racing audience in United States
MetricValue
Female23.9%
Male76.1%
Average age46.9
Estimated audience size453,965

Audience persona

The typical Boat racing fan in United States is more male, around 46.9 years old, with strong Risk Appetite tendencies and a notable affinity for Cutter (boat).

Top regions in United States

Top regions ranked by reach for Boat racing in United States
RegionReachAffinity
California43,4100.87×
Florida36,8541.2×
Washington32,9863.62×
Texas29,2050.75×
Michigan19,4331.64×
New York19,0560.75×
Illinois17,3831.15×
Ohio13,5900.97×
Pennsylvania12,4030.81×
Georgia11,8890.85×
North Carolina11,5340.84×
Indiana9,9721.2×
Virginia9,3090.84×
Wisconsin8,8471.3×
Tennessee8,3810.92×
New Jersey8,2210.71×
Missouri8,0871.11×
Massachusetts7,7580.87×
Arizona7,1600.77×
Maryland6,6740.86×
Colorado6,4640.9×
Kentucky6,1801.09×
Oregon5,9601.15×
Louisiana5,9541.02×
South Carolina5,9080.87×
Minnesota5,7120.88×
Alabama5,4540.86×
Oklahoma4,2480.84×
Kansas4,2151.18×
Idaho3,8091.67×
Connecticut3,7470.82×
Iowa3,4630.93×
Utah3,3070.81×
Arkansas3,2110.86×
Mississippi2,9760.8×
Nevada2,5980.59×
Nebraska1,9820.87×
Maine1,6050.99×
New Hampshire1,5910.89×
West Virginia1,5800.75×
Washington, District of Columbia1,3991.03×
Hawaii1,3930.71×
Alaska1,3141.35×
Montana1,1450.91×
New Mexico1,1270.49×
Delaware1,0630.85×
South Dakota1,0551.01×
Rhode Island9080.63×
North Dakota8800.94×
Wyoming8521.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boat racing audience
BrandAffinityCategory
Cutter (boat)28.74×Cars & Mobility
Boat trailer40.51×Cars & Mobility
Traditional climbing37.87×Sports
High diving87.36×Sports
West Marine17.09×Shopping
National Auto Sport Association20.55×Sports
Speed climbing60.7×Sports
AutoZone3.43×Cars & Mobility
Camp (style)26.84×Travel & Leisure
Springboard23.68×Sports
Cave diving42.57×Sports
Wakeskating49.75×Sports
Sleeping bag15.32×Home & Garden
Rocky Mountaineer17.34×Travel & Leisure
Boat show11.5×Travel & Leisure
BoatUS33.13×Business & Career
Kawasaki, Kanagawa41.18×Travel & Leisure
Great Lakes9.84×Travel & Leisure
Fishing lure6.16×Pets & Animals
Boats.com23.03×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boat racing audience
TraitClusterScore
Risk AppetiteTHRILL2.14
LGBTQ+ IdentityOPEN1.66
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.59
Family OrientationCONSERVATISM1.48
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Boat racing
CountryShare
United States36.4%
Australia8.4%
Italy7.4%

See Boat racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Boat racing have in United States?

Boat racing has an estimated audience of 453,965 people in United States, concentrated in California and Florida.

What is the gender split and age of Boat racing fans?

23.9% of Boat racing fans are female, 76.1% are male, with an average age of 46.9 years.

Which brands do Boat racing fans like most?

Boat racing fans show strongest brand affinity for Cutter (boat) (28.74×), Boat trailer (40.51×), and Traditional climbing (37.87×) over the country average.

Where do Boat racing fans live in United States?

Boat racing fans in United States are most concentrated in California (reach 43,410), Florida (reach 36,854), and Washington (reach 32,986). These three regions account for the largest share of the active audience.

What other brands do Boat racing fans also like?

Beyond Boat racing itself, the audience over-indexes on Boat trailer (40.51×), Traditional climbing (37.87×), High diving (87.36×), and West Marine (17.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.