Rascasse Audience Intelligence

BoatUS Audience in United States

A data profile of the people who buy, follow and care about BoatUS in United States — modelled from more than twelve digital signal sources. BoatUS has an estimated audience of 473,413 people in United States.

#459among Event in United States#2342in Business & Career

The average BoatUS fan in United States is 49.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Motorboat, Boat show, Motel 6, with strongest over-indexing on Motorboat (26.1× the country average).

Demographically, the BoatUS audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BoatUS fan in United States is more male, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Business & Career · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BoatUS profile in United States.

Audience size
473K
in United States
Gender
20.5%♀
79.5% male
Age
49.4
average years
Country rank
#37850
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BoatUS fans

20.5% are female, 79.5% are male, average age 49.4.

Fig. 02

Gender split

20.5%
Female
79.5%
Male
Demographic split for BoatUS audience in United States
MetricValue
Female20.5%
Male79.5%
Average age49.4
Estimated audience size473,413
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the BoatUS audience in United States
Age bracketShare%
16-196%
20-298%
30-3914%
40-4922%
50+51%
Fig. 04

Worldwide distribution

92.7%

of the worldwide BoatUS audience comes from United States.

Worldwide audience distribution share by country for BoatUS
CountryShare
United States92.7%
Canada4.2%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BoatUS audience in United States is strongest.

Fig. 05

Top regions by affinity

BoatUS fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K3.59×
02Virginia~30K2.31×
03Maryland~20K2.27×
04Delaware~3K2.27×
05Maine~3K1.99×
06Rhode Island~3K1.82×
07Massachusetts~10K1.60×
08South Carolina~10K1.56×
09New York~40K1.55×
10New Hampshire~3K1.50×
11Mississippi~6K1.47×
12Connecticut~7K1.44×
13Washington~10K1.41×
14North Carolina~20K1.32×
15Louisiana~8K1.28×
16New Jersey~20K1.27×
17Ohio~20K1.14×
18Michigan~10K1.12×
19Alabama~7K1.11×
20Washington, District of Columbia~2K1.06×
21Vermont<1K1.06×
22Alaska~1K1.05×
23Georgia~20K1.03×
24Hawaii~2K1.03×
25California~50K0.88×
26North Dakota<1K0.86×
27West Virginia~2K0.85×
28South Dakota<1K0.85×
29Montana~1K0.82×
30Oregon~4K0.78×
31Nebraska~2K0.75×
32Idaho~2K0.74×
33New Mexico~2K0.73×
34Nevada~3K0.71×
35Pennsylvania~10K0.70×
36Arkansas~3K0.70×
37Tennessee~6K0.67×
38Oklahoma~4K0.67×
39Kentucky~4K0.66×
40Kansas~2K0.66×
41Texas~30K0.65×
42Iowa~3K0.65×
43Utah~3K0.62×
44Wisconsin~4K0.61×
45Missouri~4K0.58×
46Indiana~5K0.53×
47Minnesota~4K0.53×
48Arizona~5K0.52×
49Illinois~8K0.51×
50Colorado~4K0.50×
Fig. 06

Affinity by region

Affinity by region — BoatUS, United States
0.50×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BoatUS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BoatUS audience
#·InterestCategoryAffinity×
01Boat racingSports33.13×
02Boat showTravel & Leisure29.92×
03Motel 6Travel & Leisure27.16×
04MotorboatCars & Mobility26.10×
05Weber GrillsHome & Garden14.03×
06ExxonMobilCars & Mobility11.25×
07Personal water craftCars & Mobility10.33×
08Jet skiSports9.93×
09Sustainable energyHome & Garden8.68×
10Renewable energyBusiness & Career7.61×
11Weather forecastingHome & Garden6.50×
12Solar energyHome & Garden5.27×
13FedExBusiness & Career5.17×
14Home automationTechnology & Electronics5.08×
15First class travelTravel & Leisure4.59×
16NASDAQBusiness & Career4.19×
17Discount TireShopping3.70×
18Mortgage loansBusiness & Career3.56×
19Vehicle insuranceCars & Mobility3.15×
20MenardsHome & Garden2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BoatUS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BoatUS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.52×
SustainabilityBALANCE2.97×
Convenience OrientationPREMIUM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BoatUS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.68×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BoatUS have in United States?

BoatUS has an estimated audience of 473,413 people in United States, concentrated in Florida and California.

02

What is the gender split and age of BoatUS fans?

20.5% of BoatUS fans are female, 79.5% are male, with an average age of 49.4 years.

03

Which brands do BoatUS fans like most?

BoatUS fans show strongest brand affinity for Motorboat (26.1×), Boat show (29.92×), and Motel 6 (27.16×) over the country average.

04

Where do BoatUS fans live in United States?

BoatUS fans in United States are most concentrated in Florida (reach ~100K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BoatUS fans also like?

Beyond BoatUS itself, the audience over-indexes on Boat show (29.92×), Motel 6 (27.16×), Sustainable energy (8.68×), and Renewable energy (7.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BoatUS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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