BoatUS Audience in United States

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BoatUS has an estimated audience of 474,396 people in United States. 20.5% are female, 79.5% are male, average age 49.4. Top regions: Florida, California, New York. Top brand affinities: WKRN-TV, Alaska, Cherish (group), Governor of Michigan, Jennifer Fisher Jewelry.

The average BoatUS fan in United States is 49.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include WKRN-TV, Alaska, Cherish (group), with strongest over-indexing on WKRN-TV (26.68× the country average). Demographically, the BoatUS audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Event

Demographics of BoatUS fans

Demographic split for BoatUS audience in United States
MetricValue
Female20.5%
Male79.5%
Average age49.4
Estimated audience size474,396

Audience persona

The typical BoatUS fan in United States is more male, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for WKRN-TV.

Top regions in United States

Top regions ranked by reach for BoatUS in United States
RegionReachAffinity
Florida119,6173.72×
California47,0430.9×
New York41,8211.58×
Virginia26,0842.26×
Texas24,4550.6×
Maryland19,7142.42×
North Carolina19,6081.37×
Ohio17,1061.17×
New Jersey16,8101.39×
Massachusetts16,4551.76×
Georgia14,9691.02×
Michigan14,9411.2×
Washington13,9191.46×
South Carolina12,2951.72×
Pennsylvania10,5940.66×
Louisiana7,7041.26×
Connecticut7,3911.55×
Alabama7,2981.1×
Illinois7,2790.46×
Tennessee6,0110.63×
Mississippi5,9401.52×
Maine3,9392.32×
Oregon3,8130.7×
Wisconsin3,7690.53×
Arizona3,5470.37×
Missouri3,4600.45×
Delaware3,4222.61×
Rhode Island3,1572.09×
Kentucky3,1150.52×
New Hampshire3,1031.66×
Indiana2,9190.34×
Nevada2,6290.57×
Minnesota2,4680.36×
Oklahoma2,2340.42×
Colorado2,0650.28×
Hawaii2,0070.98×
Arkansas1,6860.43×
Washington, District of Columbia1,5211.07×
Kansas1,4470.39×
West Virginia1,4410.65×
Alaska1,0851.07×
Iowa1,0420.27×
Utah9330.22×
Vermont8511.02×
Idaho7240.3×
New Mexico5880.25×
Nebraska4280.18×
Montana4180.32×
South Dakota2600.24×
North Dakota2540.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BoatUS audience
BrandAffinityCategory
WKRN-TV26.68×Movies & TV
Alaska4.3×Travel & Leisure
Cherish (group)16.51×Music & Radio
Governor of Michigan10.73×Politics & Society
Jennifer Fisher Jewelry33.82×Fashion & Accessoires
Vocal harmony5.87×Music & Radio
Wok8.21×Food & Beverages
Hipster10.84×Politics & Society
Minnesota1.94×Travel & Leisure
Israel2.23×Travel & Leisure
Grinch4.17×Movies & TV
Kikar HaShabbat16.91×News
Hibachi7.53×Food & Beverages
La Jolla8.46×Travel & Leisure
Pillow1.95×Home & Garden
N1 road (South Africa)3.25×Travel & Leisure
Goop4.17×Internet & Social Media
Unique Gifts1.77×Shopping
El Paso County, Colorado9.37×Travel & Leisure
Google Home4.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BoatUS audience
TraitClusterScore
PatriotismCONSERVATISM2.52
Quality AwarenessPREMIUM2
Risk AppetiteTHRILL1.98
Luxury OrientationPREMIUM1.96
Need for SecurityCONSERVATISM1.74
SustainabilityBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for BoatUS
CountryShare
United States92.7%
Canada4.2%
India1.3%

See BoatUS audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does BoatUS have in United States?

BoatUS has an estimated audience of 474,396 people in United States, concentrated in Florida and California.

What is the gender split and age of BoatUS fans?

20.5% of BoatUS fans are female, 79.5% are male, with an average age of 49.4 years.

Which brands do BoatUS fans like most?

BoatUS fans show strongest brand affinity for WKRN-TV (26.68×), Alaska (4.3×), and Cherish (group) (16.51×) over the country average.

Where do BoatUS fans live in United States?

BoatUS fans in United States are most concentrated in Florida (reach 119,617), California (reach 47,043), and New York (reach 41,821). These three regions account for the largest share of the active audience.

What other brands do BoatUS fans also like?

Beyond BoatUS itself, the audience over-indexes on Alaska (4.3×), Cherish (group) (16.51×), Governor of Michigan (10.73×), and Jennifer Fisher Jewelry (33.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BoatUS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.