BoatUS Audience in United States
BoatUS has an estimated audience of 474,396 people in United States. 20.5% are female, 79.5% are male, average age 49.4. Top regions: Florida, California, New York. Top brand affinities: CarGurus, Capital One, Aaron Rodgers, Motorboat, Google Maps.
The average BoatUS fan in United States is 49.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include CarGurus, Capital One, Aaron Rodgers, with strongest over-indexing on CarGurus (24× the country average). Demographically, the BoatUS audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Event
Demographics of BoatUS fans
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 49.4 |
| Estimated audience size | 474,396 |
Audience persona
The typical BoatUS fan in United States is more male, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 119,617 | 3.72× |
| California | 47,043 | 0.9× |
| New York | 41,821 | 1.58× |
| Virginia | 26,084 | 2.26× |
| Texas | 24,455 | 0.6× |
| Maryland | 19,714 | 2.42× |
| North Carolina | 19,608 | 1.37× |
| Ohio | 17,106 | 1.17× |
| New Jersey | 16,810 | 1.39× |
| Massachusetts | 16,455 | 1.76× |
| Georgia | 14,969 | 1.02× |
| Michigan | 14,941 | 1.2× |
| Washington | 13,919 | 1.46× |
| South Carolina | 12,295 | 1.72× |
| Pennsylvania | 10,594 | 0.66× |
| Louisiana | 7,704 | 1.26× |
| Connecticut | 7,391 | 1.55× |
| Alabama | 7,298 | 1.1× |
| Illinois | 7,279 | 0.46× |
| Tennessee | 6,011 | 0.63× |
| Mississippi | 5,940 | 1.52× |
| Maine | 3,939 | 2.32× |
| Oregon | 3,813 | 0.7× |
| Wisconsin | 3,769 | 0.53× |
| Arizona | 3,547 | 0.37× |
| Missouri | 3,460 | 0.45× |
| Delaware | 3,422 | 2.61× |
| Rhode Island | 3,157 | 2.09× |
| Kentucky | 3,115 | 0.52× |
| New Hampshire | 3,103 | 1.66× |
| Indiana | 2,919 | 0.34× |
| Nevada | 2,629 | 0.57× |
| Minnesota | 2,468 | 0.36× |
| Oklahoma | 2,234 | 0.42× |
| Colorado | 2,065 | 0.28× |
| Hawaii | 2,007 | 0.98× |
| Arkansas | 1,686 | 0.43× |
| Washington, District of Columbia | 1,521 | 1.07× |
| Kansas | 1,447 | 0.39× |
| West Virginia | 1,441 | 0.65× |
| Alaska | 1,085 | 1.07× |
| Iowa | 1,042 | 0.27× |
| Utah | 933 | 0.22× |
| Vermont | 851 | 1.02× |
| Idaho | 724 | 0.3× |
| New Mexico | 588 | 0.25× |
| Nebraska | 428 | 0.18× |
| Montana | 418 | 0.32× |
| South Dakota | 260 | 0.24× |
| North Dakota | 254 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 24× | Cars & Mobility |
| Capital One | 12.86× | Business & Career |
| Aaron Rodgers | 15.38× | Sports |
| Motorboat | 22.43× | Cars & Mobility |
| Google Maps | 9.12× | Internet & Social Media |
| Boat show | 33.02× | Travel & Leisure |
| AccuWeather | 11.16× | Home & Garden |
| Bruce Willis | 12.25× | Movies & TV |
| Motel 6 | 26.68× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.7× | Cars & Mobility |
| Indeed.com | 6.21× | Business & Career |
| Phil Mickelson | 30.57× | Sports |
| Google News | 8.18× | News |
| Clint Eastwood | 12.47× | Movies & TV |
| Google Earth | 13.78× | Internet & Social Media |
| Jason Momoa | 12.55× | Movies & TV |
| Circle K | 9.36× | Shopping |
| Eddie Bauer | 16.51× | Fashion & Accessoires |
| Nicolas Cage | 14.31× | Movies & TV |
| Margot Robbie | 10.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.52 |
| Quality Awareness | PREMIUM | 2 |
| Risk Appetite | THRILL | 1.98 |
| Luxury Orientation | PREMIUM | 1.96 |
| Need for Security | CONSERVATISM | 1.74 |
| Sustainability | BALANCE | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.7% |
| Canada | 4.2% |
| India | 1.3% |
See BoatUS audiences in other countries
More Business & Career audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
Frequently asked questions
How many fans does BoatUS have in United States?
BoatUS has an estimated audience of 474,396 people in United States, concentrated in Florida and California.
What is the gender split and age of BoatUS fans?
20.5% of BoatUS fans are female, 79.5% are male, with an average age of 49.4 years.
Which brands do BoatUS fans like most?
BoatUS fans show strongest brand affinity for CarGurus (24×), Capital One (12.86×), and Aaron Rodgers (15.38×) over the country average.
Where do BoatUS fans live in United States?
BoatUS fans in United States are most concentrated in Florida (reach 119,617), California (reach 47,043), and New York (reach 41,821). These three regions account for the largest share of the active audience.
What other brands do BoatUS fans also like?
Beyond BoatUS itself, the audience over-indexes on Capital One (12.86×), Aaron Rodgers (15.38×), Motorboat (22.43×), and Google Maps (9.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BoatUS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.