Rascasse Audience Intelligence

Springboard Audience in United States

A data profile of the people who buy, follow and care about Springboard in United States — modelled from more than twelve digital signal sources. Springboard has an estimated audience of 1,248,635 people in United States.

#7920among Topic in United States#1860in Sports

The average Springboard fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Massive open online course, Sustainable energy, Data science, with strongest over-indexing on Massive open online course (17.37× the country average).

Demographically, the Springboard audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Springboard fan in United States is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Massive open online course.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Springboard profile in United States.

Audience size
1.2M
in United States
Gender
62.2%♀
37.8% male
Age
42.1
average years
Country rank
#20282
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Springboard fans

62.2% are female, 37.8% are male, average age 42.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Springboard audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.1
Estimated audience size1,248,635
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Springboard audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Springboard audience comes from United States.

Worldwide audience distribution share by country for Springboard
CountryShare
United States29.3%
Italy8.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Springboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Springboard fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K1.69×
02Texas~200K1.66×
03Virginia~40K1.48×
04Washington~40K1.45×
05California~200K1.41×
06Georgia~50K1.36×
07Washington, District of Columbia~5K1.32×
08North Carolina~50K1.25×
09Massachusetts~30K1.21×
10New York~80K1.18×
11Louisiana~20K1.17×
12Nebraska~7K1.16×
13Indiana~30K1.15×
14Illinois~50K1.14×
15Hawaii~6K1.14×
16New Mexico~7K1.12×
17New Jersey~40K1.11×
18Florida~90K1.07×
19Utah~10K1.07×
20Pennsylvania~40K1.06×
21Mississippi~10K1.06×
22South Dakota~3K1.05×
23Alaska~3K1.05×
24South Carolina~20K1.03×
25Arizona~30K1.00×
26Alabama~20K1.00×
27Arkansas~10K0.98×
28Nevada~10K0.97×
29Delaware~3K0.94×
30Colorado~20K0.93×
31Oklahoma~10K0.92×
32Oregon~10K0.91×
33Connecticut~10K0.91×
34Minnesota~20K0.90×
35Kentucky~10K0.90×
36Iowa~9K0.90×
37Missouri~20K0.89×
38Kansas~9K0.89×
39Rhode Island~4K0.89×
40North Dakota~2K0.87×
41Idaho~5K0.85×
42Maine~4K0.85×
43Ohio~30K0.84×
44Vermont~2K0.84×
45Montana~3K0.83×
46Wisconsin~20K0.81×
47West Virginia~5K0.78×
48New Hampshire~4K0.77×
49Tennessee~20K0.76×
50Michigan~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Springboard, United States
0.73×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Springboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Springboard audience
#·InterestCategoryAffinity×
01Boat racingSports23.68×
02Massive open online courseBusiness & Career17.37×
03Data scienceBusiness & Career10.34×
04LongchampFashion & Accessoires9.85×
05Disc golfSports9.19×
06Employment websiteBusiness & Career6.28×
07Business schoolBusiness & Career6.14×
08LinkedInInternet & Social Media5.80×
09Sustainable energyHome & Garden5.51×
10Career developmentBusiness & Career4.60×
11LotteryGames4.17×
12Renewable energyBusiness & Career4.14×
13InnovationBusiness & Career3.90×
14FedExBusiness & Career3.36×
15First class travelTravel & Leisure3.06×
16Mortgage loansBusiness & Career2.86×
17Discount storesShopping2.44×
18AirbnbTravel & Leisure2.33×
19PinterestInternet & Social Media1.90×
20Organic foodFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Springboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Springboard audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.58×
Career OrientationPOWER2.26×
Convenience OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Springboard audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
DIY MentalityTHRILL0.85×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Springboard have in United States?

Springboard has an estimated audience of 1,248,635 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Springboard fans?

62.2% of Springboard fans are female, 37.8% are male, with an average age of 42.1 years.

03

Which brands do Springboard fans like most?

Springboard fans show strongest brand affinity for Massive open online course (17.37×), Sustainable energy (5.51×), and Data science (10.34×) over the country average.

04

Where do Springboard fans live in United States?

Springboard fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Springboard fans also like?

Beyond Springboard itself, the audience over-indexes on Sustainable energy (5.51×), Data science (10.34×), LinkedIn (5.8×), and Employment website (6.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Springboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Springboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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