Springboard Audience in United States

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Springboard has an estimated audience of 1,248,635 people in United States. 62.2% are female, 37.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Product design, Combat sport, Jennifer Fisher Jewelry, Pro-Ject, UK garage.

The average Springboard fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Combat sport, Jennifer Fisher Jewelry, with strongest over-indexing on Product design (3.48× the country average). Demographically, the Springboard audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Springboard fans

Demographic split for Springboard audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.1
Estimated audience size1,248,635

Audience persona

The typical Springboard fan in United States is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Springboard in United States
RegionReachAffinity
California212,9011.55×
Texas143,2621.33×
Florida111,4971.32×
New York98,2281.41×
Georgia52,0761.35×
Virginia47,5181.56×
Illinois46,9051.13×
North Carolina45,4201.21×
Maryland44,2812.06×
Washington43,1871.72×
Pennsylvania40,5400.96×
New Jersey39,4381.24×
Massachusetts36,0391.47×
Ohio29,6980.77×
Michigan25,9990.8×
Arizona25,2720.99×
Colorado21,3691.09×
Louisiana20,6681.28×
Indiana19,0980.84×
Tennessee18,6970.75×
Minnesota17,8891×
Missouri16,3640.81×
South Carolina16,0600.85×
Oregon14,0380.98×
Alabama12,9120.74×
Connecticut12,0880.97×
Nevada11,4890.95×
Wisconsin11,3480.6×
Kentucky11,0720.71×
Mississippi10,6091.03×
Utah10,2130.91×
Oklahoma9,1490.66×
Kansas8,3870.85×
Iowa8,0750.78×
Arkansas8,0390.78×
Hawaii7,7831.45×
Washington, District of Columbia6,5931.76×
Nebraska6,1830.99×
Idaho4,7570.76×
New Mexico4,7550.76×
Maine3,9430.88×
West Virginia3,6710.63×
Delaware3,4871.01×
Rhode Island3,2790.83×
New Hampshire3,1840.65×
Alaska2,3780.89×
Montana2,3530.68×
North Dakota1,7770.69×
South Dakota1,4930.52×
Vermont1,1590.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Springboard audience
BrandAffinityCategory
Product design3.48×Business & Career
Combat sport2×Sports
Jennifer Fisher Jewelry29.28×Fashion & Accessoires
Pro-Ject4.83×Music & Radio
UK garage5.92×Music & Radio
Vocal harmony3.93×Music & Radio
Natural rubber1.74×Cars & Mobility
JDSU2.41×Business & Career
Jesse Plemons2.64×Movies & TV
Mangaka3.07×Literature
Staycation2.32×Home & Garden
Historic site2.96×Arts & Culture
Grinch2.5×Movies & TV
Stamp collecting2.92×Home & Garden
Jaws3.21×Movies & TV
Goop2.97×Internet & Social Media
Tipsy Elves5.4×Shopping
John Havlicek8.48×Sports
Business English3.03×Business & Career
Queens College, City University of New York3.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Springboard audience
TraitClusterScore
Need for SecurityCONSERVATISM2.5
Luxury OrientationPREMIUM2.28
Career OrientationPOWER1.97
Risk AppetiteTHRILL1.81
Early Adopter MentalityPOWER1.58
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Springboard
CountryShare
United States29.3%
Italy8.1%
Germany7.2%

See Springboard audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Springboard have in United States?

Springboard has an estimated audience of 1,248,635 people in United States, concentrated in California and Texas.

What is the gender split and age of Springboard fans?

62.2% of Springboard fans are female, 37.8% are male, with an average age of 42.1 years.

Which brands do Springboard fans like most?

Springboard fans show strongest brand affinity for Product design (3.48×), Combat sport (2×), and Jennifer Fisher Jewelry (29.28×) over the country average.

Where do Springboard fans live in United States?

Springboard fans in United States are most concentrated in California (reach 212,901), Texas (reach 143,262), and Florida (reach 111,497). These three regions account for the largest share of the active audience.

What other brands do Springboard fans also like?

Beyond Springboard itself, the audience over-indexes on Combat sport (2×), Jennifer Fisher Jewelry (29.28×), Pro-Ject (4.83×), and UK garage (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Springboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.