Springboard Audience in Germany
Springboard has an estimated audience of 306,397 people in Germany. 43.3% are female, 56.7% are male, average age 45.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: GitHub, 10 things i hate about you, Jimmy Kimmel, Ornamental plant, Kat Dennings.
The average Springboard fan in Germany is 45.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include GitHub, 10 things i hate about you, Jimmy Kimmel, with strongest over-indexing on GitHub (19.5× the country average). Demographically, the Springboard audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Springboard fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 45.0 |
| Estimated audience size | 306,397 |
Audience persona
The typical Springboard fan in Germany is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 77,345 | 1.57× |
| Nordrhein-Westfalen | 61,259 | 0.91× |
| Baden-Württemberg | 48,379 | 1.16× |
| Niedersachsen | 23,922 | 0.8× |
| Hessen | 20,285 | 0.87× |
| Rheinland-Pfalz | 19,456 | 1.27× |
| Berlin | 12,978 | 0.95× |
| Brandenburg | 9,473 | 1× |
| Schleswig-Holstein | 8,116 | 0.74× |
| Hamburg | 7,556 | 1.09× |
| Sachsen-Anhalt | 6,217 | 0.78× |
| Thüringen | 5,099 | 0.65× |
| Mecklenburg-Vorpommern | 4,448 | 0.76× |
| Bremen | 3,797 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 19.5× | Internet & Social Media |
| 10 things i hate about you | 41.84× | Movies & TV |
| Jimmy Kimmel | 20× | Movies & TV |
| Ornamental plant | 7× | Home & Garden |
| Kat Dennings | 20× | Movies & TV |
| Adriana Lima | 15.19× | Fashion & Accessoires |
| Chemical engineering | 11.77× | Business & Career |
| Mila Kunis | 10.74× | Movies & TV |
| Food bank | 20× | Politics & Society |
| Tagesschau | 2.19× | Movies & TV |
| Organic Beauty | 22.89× | Beauty & Wellness |
| Fressnapf | 3.73× | Shopping |
| Stretching | 6.08× | Sports |
| Payback | 4.06× | Shopping |
| Street photography | 3.42× | Technology & Electronics |
| Rose Leslie | 11.34× | Movies & TV |
| Infineon Technologies | 12.48× | Technology & Electronics |
| Vacations | 2.3× | Travel & Leisure |
| VIER PFOTEN | 4.07× | Pets & Animals |
| Hairstyle | 2.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.19 |
| Pet Ownership | JOY | 1.46 |
| Sustainability | BALANCE | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.32 |
| Tradition | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Italy | 8.1% |
| Germany | 7.2% |
See Springboard audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Springboard have in Germany?
Springboard has an estimated audience of 306,397 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Springboard fans?
43.3% of Springboard fans are female, 56.7% are male, with an average age of 45.0 years.
Which brands do Springboard fans like most?
Springboard fans show strongest brand affinity for GitHub (19.5×), 10 things i hate about you (41.84×), and Jimmy Kimmel (20×) over the country average.
Where do Springboard fans live in Germany?
Springboard fans in Germany are most concentrated in Bayern (reach 77,345), Nordrhein-Westfalen (reach 61,259), and Baden-Württemberg (reach 48,379). These three regions account for the largest share of the active audience.
What other brands do Springboard fans also like?
Beyond Springboard itself, the audience over-indexes on 10 things i hate about you (41.84×), Jimmy Kimmel (20×), Ornamental plant (7×), and Kat Dennings (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Springboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.