Rascasse Audience Intelligence

Springboard Audience in Germany

A data profile of the people who buy, follow and care about Springboard in Germany — modelled from more than twelve digital signal sources. Springboard has an estimated audience of 306,397 people in Germany.

#6083among Topic in Germany#1354in Sports

The average Springboard fan in Germany is 45.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include GitHub, Chemical engineering, 10 things i hate about you, with strongest over-indexing on GitHub (20× the country average).

Demographically, the Springboard audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Springboard fan in Germany is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for GitHub.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Springboard profile in Germany.

Audience size
306K
in Germany
Gender
43.3%♀
56.7% male
Age
45.0
average years
Country rank
#17053
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Springboard fans

43.3% are female, 56.7% are male, average age 45.0.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Springboard audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age45.0
Estimated audience size306,397
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Springboard audience in Germany
Age bracketShare%
16-199%
20-2912%
30-3919%
40-4930%
50+30%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Springboard audience comes from Germany.

Worldwide audience distribution share by country for Springboard
CountryShare
United States29.3%
Italy8.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Springboard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Springboard fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K1.40×
02Hamburg~8K1.16×
03Bremen~3K1.16×
04Rheinland-Pfalz~20K1.15×
05Berlin~20K1.15×
06Baden-Württemberg~50K1.10×
07Sachsen~20K1.06×
08Brandenburg~10K1.03×
09Hessen~20K0.98×
10Saarland~4K0.97×
11Schleswig-Holstein~10K0.95×
12Nordrhein-Westfalen~60K0.90×
13Sachsen-Anhalt~7K0.90×
14Mecklenburg-Vorpommern~5K0.88×
15Thüringen~7K0.87×
16Niedersachsen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Springboard, Germany
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Springboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Springboard audience
#·InterestCategoryAffinity×
0110 things i hate about youMovies & TV29.49×
02Chemical engineeringBusiness & Career20.03×
03GitHubInternet & Social Media20.00×
04Jimmy KimmelMovies & TV20.00×
05Kat DenningsMovies & TV20.00×
06High School DxDMovies & TV20.00×
07Infineon TechnologiesTechnology & Electronics18.40×
08Food bankPolitics & Society18.23×
09Crunch FitnessSports14.62×
10Adriana LimaFashion & Accessoires12.61×
11Rose LeslieMovies & TV12.58×
12Mila KunisMovies & TV10.78×
13FressnapfShopping6.57×
14Ornamental plantHome & Garden6.32×
15StretchingSports6.09×
16PaybackShopping5.09×
17Obi (store)Shopping2.22×
18FurnitureHome & Garden2.14×
19Harry PotterMovies & TV1.91×
20TagesschauMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Springboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Springboard audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.27×
Need for SecurityCONSERVATISM1.81×
Pet OwnershipJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Springboard audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
IndividualismJOY0.70×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Springboard have in Germany?

Springboard has an estimated audience of 306,397 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Springboard fans?

43.3% of Springboard fans are female, 56.7% are male, with an average age of 45.0 years.

03

Which brands do Springboard fans like most?

Springboard fans show strongest brand affinity for GitHub (20×), Chemical engineering (20.03×), and 10 things i hate about you (29.49×) over the country average.

04

Where do Springboard fans live in Germany?

Springboard fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Springboard fans also like?

Beyond Springboard itself, the audience over-indexes on Chemical engineering (20.03×), 10 things i hate about you (29.49×), Jimmy Kimmel (20×), and Kat Dennings (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Springboard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Springboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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