Rascasse Audience Intelligence

Cross-country skiing Audience in United States

A data profile of the people who buy, follow and care about Cross-country skiing in United States — modelled from more than twelve digital signal sources. Cross-country skiing has an estimated audience of 4,044,150 people in United States.

#118among Sport in United States#4291among Topic in United States#698in Sports

The average Cross-country skiing fan in United States is 35.9 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Tackle Warehouse, Kayak fishing, Powerball, with strongest over-indexing on Tackle Warehouse (10.84× the country average).

Demographically, the Cross-country skiing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cross-country skiing fan in United States is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Tackle Warehouse.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-country skiing profile in United States.

Audience size
4M
in United States
Gender
38.3%♀
61.7% male
Age
35.9
average years
Country rank
#7977
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-country skiing fans

38.3% are female, 61.7% are male, average age 35.9.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Cross-country skiing audience in United States
MetricValue
Female38.3%
Male61.7%
Average age35.9
Estimated audience size4,044,150
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Cross-country skiing audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Cross-country skiing audience comes from United States.

Worldwide audience distribution share by country for Cross-country skiing
CountryShare
United States21.4%
Germany9.2%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-country skiing audience in United States is strongest.

Fig. 05

Top regions by affinity

Cross-country skiing fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K5.45×
02Alaska~30K3.48×
03New Hampshire~50K2.86×
04Maine~40K2.72×
05Montana~20K2.15×
06Massachusetts~200K1.97×
07Minnesota~100K1.82×
08Wyoming~9K1.47×
09Wisconsin~90K1.42×
10Michigan~100K1.35×
11Colorado~80K1.28×
12Connecticut~50K1.26×
13Rhode Island~20K1.20×
14Idaho~20K1.17×
15North Dakota~9K1.14×
16New York~200K1.10×
17Utah~40K1.05×
18Washington~80K1.02×
19South Dakota~8K0.88×
20Pennsylvania~100K0.83×
21Oregon~40K0.83×
22Washington, District of Columbia~10K0.83×
23West Virginia~10K0.77×
24Iowa~20K0.74×
25New Jersey~70K0.71×
26Illinois~90K0.68×
27Mississippi~20K0.66×
28Hawaii~10K0.66×
29Ohio~80K0.64×
30New Mexico~10K0.64×
31Nebraska~10K0.63×
32Indiana~50K0.62×
33Virginia~60K0.60×
34Arkansas~20K0.58×
35Kansas~20K0.58×
36Maryland~40K0.56×
37Nevada~20K0.54×
38Oklahoma~20K0.52×
39Kentucky~30K0.51×
40Louisiana~30K0.50×
41Alabama~30K0.48×
42California~200K0.47×
43Missouri~30K0.47×
44South Carolina~30K0.46×
45North Carolina~50K0.45×
46Tennessee~30K0.43×
47Arizona~30K0.42×
48Georgia~50K0.38×
49Florida~90K0.32×
50Texas~100K0.30×
Fig. 06

Affinity by region

Affinity by region — Cross-country skiing, United States
0.30×1.00×5.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-country skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-country skiing audience
#·InterestCategoryAffinity×
01Tackle WarehouseShopping10.84×
02Snowcat skiingSports9.56×
03Nordic skiingSports7.59×
04WakesurfingSports4.85×
05Kayak fishingSports4.59×
06Backcountry skiingSports3.65×
07Horse breedingPets & Animals3.37×
08Fishing lurePets & Animals3.29×
09Duck huntingSports2.80×
10Turkey huntingSports2.52×
11Fishing rodSports2.49×
12SkiSports2.44×
13Alpine skiingSports2.42×
14DeerPets & Animals2.26×
15OutdoorsTravel & Leisure2.12×
16Fishing reelSports2.02×
17PowerballGames1.79×
18AuctionShopping1.74×
19Outdoor enthusiastSports1.61×
20BoatingTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-country skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-country skiing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
Sports ActivityPOWER1.36×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-country skiing audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
Social Media UsageJOY0.92×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-country skiing have in United States?

Cross-country skiing has an estimated audience of 4,044,150 people in United States, concentrated in New York and California.

02

What is the gender split and age of Cross-country skiing fans?

38.3% of Cross-country skiing fans are female, 61.7% are male, with an average age of 35.9 years.

03

Which brands do Cross-country skiing fans like most?

Cross-country skiing fans show strongest brand affinity for Tackle Warehouse (10.84×), Kayak fishing (4.59×), and Powerball (1.79×) over the country average.

04

Where do Cross-country skiing fans live in United States?

Cross-country skiing fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Massachusetts (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-country skiing fans also like?

Beyond Cross-country skiing itself, the audience over-indexes on Kayak fishing (4.59×), Powerball (1.79×), Backcountry skiing (3.65×), and Turkey hunting (2.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Cross-country skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-country skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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