Cross-country skiing Audience in United States

Cross-country skiing logo

Cross-country skiing has an estimated audience of 4,044,150 people in United States. 38.3% are female, 61.7% are male, average age 35.9. Top regions: New York, California, Massachusetts. Top brand affinities: Tackle Warehouse, Kayak fishing, Backcountry skiing, Powerball, Turkey hunting.

The average Cross-country skiing fan in United States is 35.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Tackle Warehouse, Kayak fishing, Backcountry skiing, with strongest over-indexing on Tackle Warehouse (10.84× the country average). Demographically, the Cross-country skiing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Cross-country skiing fans

Demographic split for Cross-country skiing audience in United States
MetricValue
Female38.3%
Male61.7%
Average age35.9
Estimated audience size4,044,150

Audience persona

The typical Cross-country skiing fan in United States is more male, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Tackle Warehouse.

Top regions in United States

Top regions ranked by reach for Cross-country skiing in United States
RegionReachAffinity
New York266,2631.18×
California200,7230.45×
Massachusetts158,5581.99×
Michigan158,4331.5×
Minnesota116,6302.01×
Washington101,7741.25×
Colorado101,3321.59×
Pennsylvania99,0450.73×
Wisconsin96,7371.59×
Illinois89,2030.66×
Texas68,6500.2×
Ohio59,3490.48×
New Jersey58,9730.57×
Florida54,9670.2×
New Hampshire49,5173.11×
Maine49,2253.4×
Connecticut49,1141.21×
Oregon47,2931.02×
Utah45,4761.26×
Vermont45,3286.38×
Virginia43,3180.44×
North Carolina36,5130.3×
Montana34,3913.07×
Alaska32,8043.79×
Indiana30,7050.42×
Idaho29,2861.44×
Maryland28,4900.41×
Georgia26,2840.21×
Arizona20,2630.25×
Iowa19,1110.57×
Missouri16,8440.26×
Tennessee16,3890.2×
Nevada15,0610.39×
Rhode Island13,3071.03×
Wyoming12,1832.03×
Kentucky11,1740.22×
South Carolina11,1230.18×
West Virginia9,9190.53×
Washington, District of Columbia8,7160.72×
Kansas8,4270.26×
North Dakota8,2931×
Louisiana7,7980.15×
Alabama7,7670.14×
Oklahoma7,5440.17×
New Mexico7,3800.36×
Nebraska6,5430.32×
South Dakota5,2220.56×
Arkansas5,1420.15×
Hawaii4,2160.24×
Delaware3,4570.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cross-country skiing audience
BrandAffinityCategory
Tackle Warehouse10.84×Shopping
Kayak fishing4.59×Sports
Backcountry skiing3.65×Sports
Powerball1.79×Games
Turkey hunting2.52×Sports
Wakesurfing4.85×Sports
Duck hunting2.8×Sports
Horse breeding3.37×Pets & Animals
Fishing lure3.29×Pets & Animals
Deer2.26×Pets & Animals
Nordic skiing7.59×Sports
Ski2.44×Sports
Fishing reel2.02×Sports
Snowcat skiing9.56×Sports
Auction1.74×Shopping
Outdoor enthusiast1.61×Sports
Alpine skiing2.42×Sports
Outdoors2.12×Travel & Leisure
Fishing rod2.49×Sports
Boating1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cross-country skiing audience
TraitClusterScore
SustainabilityBALANCE4.4
Sports ActivityPOWER3.88
Risk AppetiteTHRILL3.62
TravellingTHRILL1.92
Design AffinityPREMIUM1.92
Luxury OrientationPREMIUM1.87

Worldwide distribution

Worldwide audience distribution share by country for Cross-country skiing
CountryShare
United States21.4%
Germany9.2%
Japan9.1%

See Cross-country skiing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Cross-country skiing have in United States?

Cross-country skiing has an estimated audience of 4,044,150 people in United States, concentrated in New York and California.

What is the gender split and age of Cross-country skiing fans?

38.3% of Cross-country skiing fans are female, 61.7% are male, with an average age of 35.9 years.

Which brands do Cross-country skiing fans like most?

Cross-country skiing fans show strongest brand affinity for Tackle Warehouse (10.84×), Kayak fishing (4.59×), and Backcountry skiing (3.65×) over the country average.

Where do Cross-country skiing fans live in United States?

Cross-country skiing fans in United States are most concentrated in New York (reach 266,263), California (reach 200,723), and Massachusetts (reach 158,558). These three regions account for the largest share of the active audience.

What other brands do Cross-country skiing fans also like?

Beyond Cross-country skiing itself, the audience over-indexes on Kayak fishing (4.59×), Backcountry skiing (3.65×), Powerball (1.79×), and Turkey hunting (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-country skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.