Rascasse Audience Intelligence

Nordic skiing Audience in United States

A data profile of the people who buy, follow and care about Nordic skiing in United States — modelled from more than twelve digital signal sources. Nordic skiing has an estimated audience of 2,009,051 people in United States.

#172among Sport in United States#6306among Topic in United States#1277in Sports

The average Nordic skiing fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, New York.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordic skiing profile in United States.

Audience size
2M
in United States
Gender
44.9%♀
55.1% male
Age
40.5
average years
Country rank
#14177
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nordic skiing fans

44.9% are female, 55.1% are male, average age 40.5.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Nordic skiing audience in United States
MetricValue
Female44.9%
Male55.1%
Average age40.5
Estimated audience size2,009,051
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Nordic skiing audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Nordic skiing audience comes from United States.

Worldwide audience distribution share by country for Nordic skiing
CountryShare
United States23.1%
Italy7.9%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordic skiing audience in United States is strongest.

Fig. 05

Top regions by affinity

Nordic skiing fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K8.25×
02New Hampshire~30K4.15×
03Maine~20K3.37×
04Alaska~10K2.93×
05Montana~20K2.87×
06Wyoming~7K2.51×
07Colorado~70K2.31×
08Minnesota~60K2.13×
09Idaho~20K1.86×
10Utah~30K1.62×
11Massachusetts~60K1.59×
12Oregon~30K1.27×
13Washington~50K1.20×
14Wisconsin~30K0.92×
15Delaware~5K0.89×
16Rhode Island~5K0.85×
17South Dakota~4K0.82×
18Mississippi~10K0.81×
19Connecticut~20K0.79×
20West Virginia~7K0.76×
21Hawaii~7K0.76×
22Washington, District of Columbia~5K0.75×
23Arkansas~10K0.74×
24Nebraska~7K0.71×
25New Mexico~7K0.69×
26Louisiana~20K0.68×
27Oklahoma~10K0.67×
28Kansas~10K0.66×
29New York~70K0.64×
30Alabama~20K0.64×
31Kentucky~20K0.63×
32Iowa~10K0.62×
33South Carolina~20K0.59×
34Nevada~10K0.57×
35Michigan~30K0.52×
36Missouri~20K0.52×
37Tennessee~20K0.51×
38Indiana~20K0.49×
39Maryland~20K0.47×
40Arizona~20K0.45×
41Virginia~20K0.43×
42Pennsylvania~30K0.42×
43New Jersey~20K0.42×
44Illinois~30K0.41×
45Georgia~20K0.40×
46Ohio~20K0.40×
47North Carolina~20K0.39×
48California~70K0.33×
49Florida~40K0.29×
50Texas~50K0.26×
Fig. 06

Affinity by region

Affinity by region — Nordic skiing, United States
0.26×1.00×8.25×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nordic skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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