Kayak fishing Audience in United States

Kayak fishing logo

Kayak fishing has an estimated audience of 11,112,420 people in United States. 35.7% are female, 64.3% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Product design, Nebraska Cornhuskers football, Embroidery Library, JDSU.

The average Kayak fishing fan in United States is 35.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Product design, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (5.73× the country average). Demographically, the Kayak fishing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Kayak fishing fans

Demographic split for Kayak fishing audience in United States
MetricValue
Female35.7%
Male64.3%
Average age35.7
Estimated audience size11,112,420

Audience persona

The typical Kayak fishing fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Kayak fishing in United States
RegionReachAffinity
Texas1,305,4851.37×
California878,0490.72×
Florida749,4981×
North Carolina355,8251.06×
New York327,7900.53×
Georgia320,7320.94×
Pennsylvania308,3040.82×
Ohio307,2200.9×
Tennessee288,7911.3×
Michigan288,3970.99×
Virginia282,5371.04×
Illinois278,3720.75×
Washington219,9820.99×
Alabama219,4581.41×
Indiana199,3380.98×
Minnesota196,6941.24×
South Carolina195,6291.17×
Missouri190,2341.06×
Wisconsin186,7931.12×
Massachusetts178,1580.81×
Louisiana169,6131.18×
Kentucky168,0031.21×
Oklahoma167,3941.36×
New Jersey163,3860.58×
Maryland152,7810.8×
Arkansas144,0511.57×
Colorado136,6750.78×
Arizona132,3460.58×
Oregon119,4090.94×
Mississippi116,3661.27×
Iowa102,1901.12×
Connecticut93,8850.84×
Kansas93,0961.06×
West Virginia78,7421.52×
Utah76,6580.77×
Nevada66,7760.62×
Idaho55,2630.99×
Hawaii54,1811.13×
Nebraska53,3670.96×
New Hampshire44,1191.01×
Maine36,3150.91×
Montana32,8801.07×
New Mexico31,6000.57×
North Dakota31,5991.38×
Rhode Island28,8190.81×
South Dakota28,3971.11×
Delaware23,5640.77×
Vermont23,4161.2×
Alaska22,2880.94×
Wyoming21,6571.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kayak fishing audience
BrandAffinityCategory
Urban Outfitters5.73×Shopping
Product design3.63×Business & Career
Nebraska Cornhuskers football3.75×Sports
Embroidery Library15.31×Home & Garden
JDSU2.88×Business & Career
UK garage4.54×Music & Radio
Pro-Ject3.17×Music & Radio
Staycation2.35×Home & Garden
Jaws3.79×Movies & TV
Nasal cavity5.74×Health
Home staging3.54×Home & Garden
N1 road (South Africa)2.71×Travel & Leisure
Stamp collecting2.95×Home & Garden
Electrolyte2.91×Health
Jesse Plemons1.99×Movies & TV
Queens College, City University of New York3.93×Business & Career
Monogram2.04×Home & Garden
Nipsey Hussle3.09×Music & Radio
Meals on Wheels2.77×Food & Beverages
Noodle (Gorillaz)1.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kayak fishing audience
TraitClusterScore
PatriotismCONSERVATISM2.88
Risk AppetiteTHRILL1.87
Sports ActivityPOWER1.74
SustainabilityBALANCE1.69
Luxury OrientationPREMIUM1.68
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Kayak fishing
CountryShare
United States35.6%
Japan13.6%
Brazil6.7%

See Kayak fishing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kayak fishing have in United States?

Kayak fishing has an estimated audience of 11,112,420 people in United States, concentrated in Texas and California.

What is the gender split and age of Kayak fishing fans?

35.7% of Kayak fishing fans are female, 64.3% are male, with an average age of 35.7 years.

Which brands do Kayak fishing fans like most?

Kayak fishing fans show strongest brand affinity for Urban Outfitters (5.73×), Product design (3.63×), and Nebraska Cornhuskers football (3.75×) over the country average.

Where do Kayak fishing fans live in United States?

Kayak fishing fans in United States are most concentrated in Texas (reach 1,305,485), California (reach 878,049), and Florida (reach 749,498). These three regions account for the largest share of the active audience.

What other brands do Kayak fishing fans also like?

Beyond Kayak fishing itself, the audience over-indexes on Product design (3.63×), Nebraska Cornhuskers football (3.75×), Embroidery Library (15.31×), and JDSU (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kayak fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.