Rascasse Audience Intelligence

Kayak fishing Audience in United States

A data profile of the people who buy, follow and care about Kayak fishing in United States — modelled from more than twelve digital signal sources. Kayak fishing has an estimated audience of 11,112,420 people in United States.

#2097among Topic in United States#250in Sports

The average Kayak fishing fan in United States is 35.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Draught beer, Angling, Shimano, with strongest over-indexing on Draught beer (14.25× the country average).

Demographically, the Kayak fishing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kayak fishing fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Draught beer.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kayak fishing profile in United States.

Audience size
11.1M
in United States
Gender
35.7%♀
64.3% male
Age
35.7
average years
Country rank
#3225
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kayak fishing fans

35.7% are female, 64.3% are male, average age 35.7.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Kayak fishing audience in United States
MetricValue
Female35.7%
Male64.3%
Average age35.7
Estimated audience size11,112,420
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Kayak fishing audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Kayak fishing audience comes from United States.

Worldwide audience distribution share by country for Kayak fishing
CountryShare
United States35.6%
Japan13.6%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kayak fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Kayak fishing fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.34×
02Alabama~200K1.32×
03Texas~1M1.28×
04West Virginia~70K1.26×
05Oklahoma~100K1.21×
06Minnesota~200K1.18×
07South Carolina~200K1.17×
08Mississippi~100K1.17×
09Tennessee~300K1.16×
10Kentucky~200K1.14×
11Louisiana~200K1.13×
12Iowa~100K1.09×
13Hawaii~50K1.09×
14North Dakota~20K1.09×
15Kansas~90K1.07×
16Wisconsin~200K1.06×
17South Dakota~30K1.06×
18Alaska~20K1.05×
19Vermont~20K1.05×
20Missouri~200K1.04×
21Maine~40K1.03×
22Montana~30K1.03×
23Nebraska~60K1.02×
24Idaho~60K1.02×
25North Carolina~300K1.01×
26Virginia~300K1.01×
27New Hampshire~40K1.01×
28Indiana~200K0.97×
29Florida~700K0.96×
30Rhode Island~30K0.96×
31Michigan~300K0.95×
32Ohio~300K0.94×
33Georgia~300K0.93×
34Oregon~100K0.93×
35Delaware~30K0.93×
36Washington~200K0.92×
37Connecticut~100K0.89×
38New Mexico~50K0.88×
39Washington, District of Columbia~30K0.87×
40Utah~90K0.86×
41Maryland~200K0.85×
42Pennsylvania~300K0.83×
43Massachusetts~200K0.83×
44Colorado~100K0.82×
45Illinois~300K0.80×
46Nevada~90K0.80×
47California~900K0.74×
48Arizona~200K0.71×
49New Jersey~200K0.69×
50New York~400K0.62×
Fig. 06

Affinity by region

Affinity by region — Kayak fishing, United States
0.62×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kayak fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kayak fishing audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility15.76×
02Draught beerFood & Beverages14.25×
03Jeep CherokeeCars & Mobility13.67×
04Barbecue sauceFood & Beverages11.71×
05Škoda AutoCars & Mobility9.75×
06Toyota TacomaCars & Mobility9.17×
07AnglingSports9.09×
08MotorboatCars & Mobility8.00×
09Toyota Land CruiserCars & Mobility6.36×
10Diesel engineCars & Mobility5.56×
11Standup paddleboardingSports4.79×
12Fly fishingSports4.46×
13Diaper bagKids & Family4.10×
14Extreme sportSports3.85×
15Alpine skiingSports3.65×
16KayakTravel & Leisure3.30×
17MetaphysicsBusiness & Career2.74×
18AutoZoneCars & Mobility1.94×
19CampingTravel & Leisure1.83×
20VehiclesCars & Mobility1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kayak fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kayak fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.59×
Risk AppetiteTHRILL2.35×
SustainabilityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kayak fishing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SpiritualityBALANCE0.77×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kayak fishing have in United States?

Kayak fishing has an estimated audience of 11,112,420 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kayak fishing fans?

35.7% of Kayak fishing fans are female, 64.3% are male, with an average age of 35.7 years.

03

Which brands do Kayak fishing fans like most?

Kayak fishing fans show strongest brand affinity for Draught beer (14.25×), Angling (9.09×), and Shimano (15.76×) over the country average.

04

Where do Kayak fishing fans live in United States?

Kayak fishing fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Kayak fishing fans also like?

Beyond Kayak fishing itself, the audience over-indexes on Angling (9.09×), Shimano (15.76×), Motorboat (8×), and Toyota Tacoma (9.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Kayak fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kayak fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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