Kawasaki, Kanagawa Audience in United States

Kawasaki, Kanagawa logo

Kawasaki, Kanagawa has an estimated audience of 282,254 people in United States. 10.6% are female, 89.4% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Motorcycle helmet, Microblogging, Singer-songwriter.

The average Kawasaki, Kanagawa fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Motorcycle helmet, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Kawasaki, Kanagawa audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Kawasaki, Kanagawa fans

Demographic split for Kawasaki, Kanagawa audience in United States
MetricValue
Female10.6%
Male89.4%
Average age39.5
Estimated audience size282,254

Audience persona

The typical Kawasaki, Kanagawa fan in United States is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Kawasaki, Kanagawa in United States
RegionReachAffinity
California56,1651.81×
Texas46,6551.92×
New York17,5241.11×
Florida14,7560.77×
Washington11,1411.97×
Illinois10,0031.06×
Georgia7,2700.84×
Virginia7,0871.03×
Hawaii6,9395.72×
New Jersey6,6910.93×
Pennsylvania6,6150.7×
North Carolina6,5680.77×
Michigan6,1340.83×
Ohio6,0670.7×
Massachusetts5,3950.97×
Maryland4,9441.02×
Arizona4,7910.83×
Oregon3,9381.22×
Colorado3,8780.87×
Tennessee3,8090.67×
Indiana3,2240.63×
Missouri3,1720.7×
Minnesota2,9770.74×
Wisconsin2,8160.66×
Nevada2,6590.97×
Utah2,6101.03×
South Carolina2,3110.54×
Kentucky2,2380.63×
Alabama2,2210.56×
Connecticut2,0980.74×
Louisiana2,0880.57×
Oklahoma1,8070.58×
Iowa1,5060.65×
New Mexico1,4671.04×
Kansas1,3820.62×
Idaho1,3810.98×
Arkansas1,3710.59×
Washington, District of Columbia1,3681.61×
Mississippi1,2750.55×
Nebraska1,1620.82×
Maine1,0131×
Rhode Island8370.93×
Alaska7741.28×
New Hampshire7300.66×
West Virginia6650.51×
Montana6260.8×
South Dakota5710.87×
Vermont5641.14×
North Dakota5560.96×
Wyoming5381.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kawasaki, Kanagawa audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Motorcycle helmet16.09×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Motorcycle accessories9.64×Cars & Mobility
Income tax13.19×Business & Career
Max Verstappen11.74×Sports
Touring motorcycle8.54×Cars & Mobility
Supermoto14.44×Cars & Mobility
Suzuki9.11×Cars & Mobility
Custom motorcycle6.53×Cars & Mobility
Lawn mower5.61×Home & Garden
Boat racing33.82×Sports
Charles, Prince of Wales18.87×Politics & Society
Allison Janney14.45×Movies & TV
Repsol Honda128.89×Sports
Rim (wheel)10.14×Cars & Mobility
Cruiser (motorcycle)7.92×Cars & Mobility
Diesel engine5.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kawasaki, Kanagawa audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Need for SecurityCONSERVATISM1.55
PatriotismCONSERVATISM1.46
Luxury OrientationPREMIUM1.21
Risk AppetiteTHRILL1.19
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Kawasaki, Kanagawa
CountryShare
Japan17.9%
France14.4%
Italy12.6%

See Kawasaki, Kanagawa audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Kawasaki, Kanagawa have in United States?

Kawasaki, Kanagawa has an estimated audience of 282,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Kawasaki, Kanagawa fans?

10.6% of Kawasaki, Kanagawa fans are female, 89.4% are male, with an average age of 39.5 years.

Which brands do Kawasaki, Kanagawa fans like most?

Kawasaki, Kanagawa fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Motorcycle helmet (16.09×) over the country average.

Where do Kawasaki, Kanagawa fans live in United States?

Kawasaki, Kanagawa fans in United States are most concentrated in California (reach 56,165), Texas (reach 46,655), and New York (reach 17,524). These three regions account for the largest share of the active audience.

What other brands do Kawasaki, Kanagawa fans also like?

Beyond Kawasaki, Kanagawa itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Motorcycle helmet (16.09×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kawasaki, Kanagawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.