Microscope Audience in United States

Microscope logo

Microscope has an estimated audience of 3,230,241 people in United States. 57.8% are female, 42.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: ReserveAmerica, Glass, Photo (French magazine), Larry David, Wilkinson (musician).

The average Microscope fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ReserveAmerica, Glass, Photo (French magazine), with strongest over-indexing on ReserveAmerica (65.3× the country average). Demographically, the Microscope audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Microscope fans

Demographic split for Microscope audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.9
Estimated audience size3,230,241

Audience persona

The typical Microscope fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for ReserveAmerica.

Top regions in United States

Top regions ranked by reach for Microscope in United States
RegionReachAffinity
California461,3621.3×
Texas336,3001.21×
Florida251,2861.15×
New York204,3921.13×
Georgia110,6671.11×
Illinois106,0400.99×
Pennsylvania105,4960.97×
North Carolina100,4881.03×
Ohio92,4790.93×
Michigan86,6571.03×
Virginia85,1341.08×
New Jersey78,6060.96×
Arizona74,8981.14×
Washington73,7871.14×
Massachusetts69,0911.09×
Tennessee65,4541.01×
Indiana59,3301.01×
Maryland58,2771.05×
Alabama55,3031.23×
Missouri51,2140.98×
South Carolina47,8970.99×
Colorado46,2770.91×
Minnesota45,6310.99×
Louisiana45,5611.09×
Wisconsin41,2880.85×
Kentucky40,8351.01×
Oregon40,3951.09×
Oklahoma37,2631.04×
Mississippi31,7191.19×
Connecticut31,4220.97×
Utah28,2310.98×
Nevada26,9740.86×
Arkansas26,9501.01×
Kansas26,8831.06×
Iowa23,9450.9×
New Mexico16,9941.05×
West Virginia16,0961.07×
Idaho15,3720.95×
Nebraska15,0520.93×
Hawaii13,5280.97×
Maine10,9660.95×
New Hampshire10,9450.86×
Rhode Island9,4070.91×
Washington, District of Columbia9,3040.96×
Montana7,9670.89×
Delaware7,1440.8×
Alaska6,6280.96×
North Dakota5,9590.9×
South Dakota5,4300.73×
Vermont5,3630.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microscope audience
BrandAffinityCategory
ReserveAmerica65.3×Travel & Leisure
Glass4.35×Home & Garden
Photo (French magazine)11.69×Fashion & Accessoires
Larry David14.52×Movies & TV
Wilkinson (musician)72.26×Music & Radio
Sally Mann41.57×Arts & Culture
Friends2.2×Movies & TV
Telescope10.66×Home & Garden
Earth2.51×Travel & Leisure
Colin McRae60.82×Sports
Photography1.63×Arts & Culture
Business1.51×Business & Career
Photographic film2.6×Technology & Electronics
United States1.55×Travel & Leisure
Euphoria1.55×Movies & TV
Computers1.57×Technology & Electronics
Optics2.48×Health
Rock music1.67×Music & Radio
Psychology1.84×Business & Career
Gift1.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microscope audience
TraitClusterScore
SustainabilityBALANCE2.58
Early Adopter MentalityPOWER2.09
Design AffinityPREMIUM2
TravellingTHRILL1.94
Sports ActivityPOWER1.89
ExtroversionTHRILL1.88

Worldwide distribution

Worldwide audience distribution share by country for Microscope
CountryShare
United States27.7%
Italy6.0%
United Kingdom5.7%

See Microscope audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Microscope have in United States?

Microscope has an estimated audience of 3,230,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Microscope fans?

57.8% of Microscope fans are female, 42.2% are male, with an average age of 41.9 years.

Which brands do Microscope fans like most?

Microscope fans show strongest brand affinity for ReserveAmerica (65.3×), Glass (4.35×), and Photo (French magazine) (11.69×) over the country average.

Where do Microscope fans live in United States?

Microscope fans in United States are most concentrated in California (reach 461,362), Texas (reach 336,300), and Florida (reach 251,286). These three regions account for the largest share of the active audience.

What other brands do Microscope fans also like?

Beyond Microscope itself, the audience over-indexes on Glass (4.35×), Photo (French magazine) (11.69×), Larry David (14.52×), and Wilkinson (musician) (72.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.