A data profile of the people who buy, follow and care about Microscope in United States — modelled from more than twelve digital signal sources. Microscope has an estimated audience of 3,230,241 people in United States.
The average Microscope fan in United States is 41.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include ReserveAmerica, Glass, Photo (French magazine), with strongest over-indexing on ReserveAmerica (65.3× the country average).
Demographically, the Microscope audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Microscope fan in United States is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for ReserveAmerica.
The key figures that characterise the Microscope profile in United States.
57.8% are female, 42.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.9 |
| Estimated audience size | 3,230,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Microscope audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 6.0% |
| United Kingdom | 5.7% |
Where the Microscope audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.25× | |
| 02 | Texas | ~300K | 1.21× | |
| 03 | Mississippi | ~30K | 1.19× | |
| 04 | Alabama | ~50K | 1.18× | |
| 05 | North Dakota | ~8K | 1.18× | |
| 06 | Georgia | ~100K | 1.11× | |
| 07 | Indiana | ~60K | 1.08× | |
| 08 | Arizona | ~70K | 1.07× | |
| 09 | Kentucky | ~40K | 1.07× | |
| 10 | Washington | ~70K | 1.06× | |
| 11 | New Mexico | ~20K | 1.06× | |
| 12 | North Carolina | ~100K | 1.05× | |
| 13 | Virginia | ~80K | 1.05× | |
| 14 | South Carolina | ~50K | 1.05× | |
| 15 | Louisiana | ~40K | 1.05× | |
| 16 | Oklahoma | ~40K | 1.05× | |
| 17 | Kansas | ~30K | 1.05× | |
| 18 | West Virginia | ~20K | 1.05× | |
| 19 | Hawaii | ~10K | 1.05× | |
| 20 | Alaska | ~7K | 1.05× | |
| 21 | Florida | ~200K | 1.04× | |
| 22 | Pennsylvania | ~100K | 1.04× | |
| 23 | Oregon | ~40K | 1.03× | |
| 24 | Massachusetts | ~70K | 1.02× | |
| 25 | Illinois | ~100K | 1.01× | |
| 26 | Maryland | ~60K | 1.01× | |
| 27 | Nebraska | ~20K | 1.01× | |
| 28 | New York | ~200K | 1.00× | |
| 29 | Arkansas | ~30K | 1.00× | |
| 30 | Michigan | ~80K | 0.99× | |
| 31 | Montana | ~9K | 0.99× | |
| 32 | Ohio | ~100K | 0.98× | |
| 33 | New Jersey | ~80K | 0.98× | |
| 34 | Rhode Island | ~10K | 0.97× | |
| 35 | Missouri | ~50K | 0.96× | |
| 36 | Idaho | ~20K | 0.96× | |
| 37 | Utah | ~30K | 0.95× | |
| 38 | Connecticut | ~30K | 0.94× | |
| 39 | Maine | ~10K | 0.94× | |
| 40 | Vermont | ~5K | 0.94× | |
| 41 | Tennessee | ~60K | 0.93× | |
| 42 | Minnesota | ~40K | 0.93× | |
| 43 | South Dakota | ~7K | 0.92× | |
| 44 | Iowa | ~20K | 0.90× | |
| 45 | Delaware | ~8K | 0.90× | |
| 46 | Wisconsin | ~40K | 0.87× | |
| 47 | Washington, District of Columbia | ~8K | 0.87× | |
| 48 | Nevada | ~30K | 0.86× | |
| 49 | New Hampshire | ~10K | 0.86× | |
| 50 | Colorado | ~40K | 0.84× |
The strongest cross-interests of the Microscope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wilkinson (musician) | Music & Radio | 72.26× | ||
| 02 | ReserveAmerica | Travel & Leisure | 65.30× | ||
| 03 | Colin McRae | Sports | 60.82× | ||
| 04 | Sally Mann | Arts & Culture | 41.57× | ||
| 05 | Larry David | Movies & TV | 14.52× | ||
| 06 | Photo (French magazine) | Fashion & Accessoires | 11.69× | ||
| 07 | Telescope | Home & Garden | 10.66× | ||
| 08 | Glass | Home & Garden | 4.35× | ||
| 09 | Photographic film | Technology & Electronics | 2.60× | ||
| 10 | Earth | Travel & Leisure | 2.51× | ||
| 11 | Optics | Health | 2.48× | ||
| 12 | Mammal | Pets & Animals | 2.09× | ||
| 13 | Psychology | Business & Career | 1.84× | ||
| 14 | Gift | Shopping | 1.80× | ||
| 15 | Jewelry | Fashion & Accessoires | 1.72× | ||
| 16 | Rock music | Music & Radio | 1.67× | ||
| 17 | Photography | Arts & Culture | 1.63× | ||
| 18 | Computers | Technology & Electronics | 1.57× | ||
| 19 | United States | Travel & Leisure | 1.55× | ||
| 20 | Business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.71× | |
| Mindfulness | BALANCE | 1.69× | |
| Extroversion | THRILL | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.05× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.15× |
Microscope has an estimated audience of 3,230,241 people in United States, concentrated in California and Texas.
57.8% of Microscope fans are female, 42.2% are male, with an average age of 41.9 years.
Microscope fans show strongest brand affinity for ReserveAmerica (65.3×), Glass (4.35×), and Photo (French magazine) (11.69×) over the country average.
Microscope fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Microscope itself, the audience over-indexes on Glass (4.35×), Photo (French magazine) (11.69×), Larry David (14.52×), and Wilkinson (musician) (72.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Microscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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