Microscope Audience in Germany
Microscope has an estimated audience of 365,602 people in Germany. 52.0% are female, 48.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nikkei 225, Howie Mandel, Quartz, Crystal, Body piercing.
The average Microscope fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nikkei 225, Howie Mandel, Quartz, with strongest over-indexing on Nikkei 225 (43.68× the country average). Demographically, the Microscope audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Microscope fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.0 |
| Estimated audience size | 365,602 |
Audience persona
The typical Microscope fan in Germany is balanced, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Nikkei 225.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,472 | 0.98× |
| Bayern | 64,681 | 1.1× |
| Baden-Württemberg | 61,936 | 1.24× |
| Hessen | 45,769 | 1.64× |
| Niedersachsen | 31,239 | 0.88× |
| Berlin | 28,694 | 1.76× |
| Rheinland-Pfalz | 17,463 | 0.95× |
| Sachsen | 13,128 | 0.73× |
| Schleswig-Holstein | 10,378 | 0.79× |
| Hamburg | 9,239 | 1.12× |
| Brandenburg | 8,631 | 0.76× |
| Thüringen | 8,055 | 0.86× |
| Sachsen-Anhalt | 5,960 | 0.63× |
| Saarland | 4,234 | 0.94× |
| Mecklenburg-Vorpommern | 3,604 | 0.52× |
| Bremen | 3,409 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nikkei 225 | 43.68× | Business & Career |
| Howie Mandel | 84.53× | Movies & TV |
| Quartz | 18.7× | Fashion & Accessoires |
| Crystal | 5.7× | Fashion & Accessoires |
| Body piercing | 5.11× | Fashion & Accessoires |
| Glass | 4.6× | Home & Garden |
| Optics | 3.54× | Health |
| Luxury goods | 1.74× | Fashion & Accessoires |
| Gala | 1.75× | News |
| Jewelry | 1.7× | Fashion & Accessoires |
| Measuring instrument | 5.44× | Home & Garden |
| Swarovski | 3.24× | Fashion & Accessoires |
| QVC | 2.31× | Movies & TV |
| Game consoles | 2.45× | Technology & Electronics |
| Lens (optics) | 3.77× | Technology & Electronics |
| Karlie Kloss | 18.52× | Fashion & Accessoires |
| Mammal | 1.98× | Pets & Animals |
| Necklace | 3.29× | Fashion & Accessoires |
| Breuninger | 2× | Fashion & Accessoires |
| Philosophy | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2 |
| Travelling | THRILL | 1.88 |
| Sustainability | BALANCE | 1.7 |
| Sports Activity | POWER | 1.7 |
| Early Adopter Mentality | POWER | 1.65 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Italy | 6.0% |
| United Kingdom | 5.7% |
See Microscope audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Microscope have in Germany?
Microscope has an estimated audience of 365,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microscope fans?
52.0% of Microscope fans are female, 48.0% are male, with an average age of 39.0 years.
Which brands do Microscope fans like most?
Microscope fans show strongest brand affinity for Nikkei 225 (43.68×), Howie Mandel (84.53×), and Quartz (18.7×) over the country average.
Where do Microscope fans live in Germany?
Microscope fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,472), Bayern (reach 64,681), and Baden-Württemberg (reach 61,936). These three regions account for the largest share of the active audience.
What other brands do Microscope fans also like?
Beyond Microscope itself, the audience over-indexes on Howie Mandel (84.53×), Quartz (18.7×), Crystal (5.7×), and Body piercing (5.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.