Quartz Audience in Germany
Quartz has an estimated audience of 1,334,881 people in Germany. 66.0% are female, 34.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ravelry, Group buying, Kitchen garden, JIRA, Do it yourself (DIY).
The average Quartz fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ravelry, Group buying, Kitchen garden, with strongest over-indexing on Ravelry (21.34× the country average). Demographically, the Quartz audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Quartz fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 37.2 |
| Estimated audience size | 1,334,881 |
Audience persona
The typical Quartz fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Ravelry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 308,871 | 1.06× |
| Bayern | 232,844 | 1.09× |
| Baden-Württemberg | 197,113 | 1.08× |
| Niedersachsen | 130,825 | 1.01× |
| Hessen | 118,767 | 1.17× |
| Sachsen | 77,113 | 1.18× |
| Berlin | 68,931 | 1.15× |
| Rheinland-Pfalz | 68,815 | 1.03× |
| Schleswig-Holstein | 46,913 | 0.98× |
| Brandenburg | 34,487 | 0.83× |
| Thüringen | 33,150 | 0.97× |
| Hamburg | 32,414 | 1.07× |
| Sachsen-Anhalt | 27,725 | 0.8× |
| Mecklenburg-Vorpommern | 22,885 | 0.9× |
| Saarland | 13,375 | 0.82× |
| Bremen | 11,274 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ravelry | 21.34× | Internet & Social Media |
| Group buying | 10.99× | Shopping |
| Kitchen garden | 18.59× | Home & Garden |
| JIRA | 13.56× | Technology & Electronics |
| Do it yourself (DIY) | 2.34× | Home & Garden |
| Harry Potter | 1.75× | Movies & TV |
| Microscope | 14.94× | Health |
| Livemusic | 2.88× | Music & Radio |
| Spiegel Online | 1.88× | News |
| Superman | 2.53× | Movies & TV |
| Etsy | 2.87× | Fashion & Accessoires |
| Millie Bobby Brown | 3.57× | Movies & TV |
| Eye liner | 4.58× | Beauty & Wellness |
| Self-awareness | 2.46× | Health |
| Apartment hotel | 4.54× | Travel & Leisure |
| Pet store | 2.68× | Pets & Animals |
| Shih Tzu | 3.11× | Pets & Animals |
| Ice cream | 4.03× | Food & Beverages |
| Lip gloss | 4.02× | Beauty & Wellness |
| Succulent plant | 3.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.1 |
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 4.7% |
| United Kingdom | 4.7% |
See Quartz audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quartz have in Germany?
Quartz has an estimated audience of 1,334,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quartz fans?
66.0% of Quartz fans are female, 34.0% are male, with an average age of 37.2 years.
Which brands do Quartz fans like most?
Quartz fans show strongest brand affinity for Ravelry (21.34×), Group buying (10.99×), and Kitchen garden (18.59×) over the country average.
Where do Quartz fans live in Germany?
Quartz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 308,871), Bayern (reach 232,844), and Baden-Württemberg (reach 197,113). These three regions account for the largest share of the active audience.
What other brands do Quartz fans also like?
Beyond Quartz itself, the audience over-indexes on Group buying (10.99×), Kitchen garden (18.59×), JIRA (13.56×), and Do it yourself (DIY) (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quartz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.