Quartz Audience in Germany
Quartz has an estimated audience of 1,334,881 people in Germany. 66.0% are female, 34.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Hypertext, Cachorro, Este, Veneto.
The average Quartz fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Hypertext, with strongest over-indexing on Goes (2.12× the country average). Demographically, the Quartz audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Quartz fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 37.2 |
| Estimated audience size | 1,334,881 |
Audience persona
The typical Quartz fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 308,871 | 1.06× |
| Bayern | 232,844 | 1.09× |
| Baden-Württemberg | 197,113 | 1.08× |
| Niedersachsen | 130,825 | 1.01× |
| Hessen | 118,767 | 1.17× |
| Sachsen | 77,113 | 1.18× |
| Berlin | 68,931 | 1.15× |
| Rheinland-Pfalz | 68,815 | 1.03× |
| Schleswig-Holstein | 46,913 | 0.98× |
| Brandenburg | 34,487 | 0.83× |
| Thüringen | 33,150 | 0.97× |
| Hamburg | 32,414 | 1.07× |
| Sachsen-Anhalt | 27,725 | 0.8× |
| Mecklenburg-Vorpommern | 22,885 | 0.9× |
| Saarland | 13,375 | 0.82× |
| Bremen | 11,274 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.12× | Travel & Leisure |
| Gil Ofarim | 1.97× | Music & Radio |
| Hypertext | 2.2× | Technology & Electronics |
| Cachorro | 2.3× | Pets & Animals |
| Este, Veneto | 1.59× | Travel & Leisure |
| Bank account | 1.83× | Business & Career |
| Sixx | 1.84× | Movies & TV |
| Janitor | 3.54× | Home & Garden |
| Ireen Sheer | 1.54× | Music & Radio |
| Coworking | 2.16× | Business & Career |
| Cloppenburg | 2.36× | Travel & Leisure |
| Scratching post | 3.06× | Pets & Animals |
| Ride quality | 8.16× | Cars & Mobility |
| Gloria | 2.34× | Music & Radio |
| Boogie-woogie (dance) | 3.53× | Music & Radio |
| Mülheim | 1.72× | Travel & Leisure |
| Celtic mythology | 2.57× | Arts & Culture |
| Anton Hofreiter | 2.48× | Politics & Society |
| Henley shirt | 2.29× | Fashion & Accessoires |
| Paul Dano | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.1 |
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 4.7% |
| United Kingdom | 4.7% |
See Quartz audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quartz have in Germany?
Quartz has an estimated audience of 1,334,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quartz fans?
66.0% of Quartz fans are female, 34.0% are male, with an average age of 37.2 years.
Which brands do Quartz fans like most?
Quartz fans show strongest brand affinity for Goes (2.12×), Gil Ofarim (1.97×), and Hypertext (2.2×) over the country average.
Where do Quartz fans live in Germany?
Quartz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 308,871), Bayern (reach 232,844), and Baden-Württemberg (reach 197,113). These three regions account for the largest share of the active audience.
What other brands do Quartz fans also like?
Beyond Quartz itself, the audience over-indexes on Gil Ofarim (1.97×), Hypertext (2.2×), Cachorro (2.3×), and Este, Veneto (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quartz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.