Quartz Audience in United States

Quartz has an estimated audience of 12,309,353 people in United States. 67.8% are female, 32.2% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Do it yourself (DIY), Bass guitar, Metaphysics.

The average Quartz fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Do it yourself (DIY), with strongest over-indexing on Planet Fitness (3.84× the country average). Demographically, the Quartz audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Quartz fans

Demographic split for Quartz audience in United States
MetricValue
Female67.8%
Male32.2%
Average age36.7
Estimated audience size12,309,353

Audience persona

The typical Quartz fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Quartz in United States
RegionReachAffinity
California1,592,3001.18×
Texas1,082,4301.02×
Florida794,8660.95×
New York717,8321.04×
Wisconsin492,1462.66×
Arizona414,5611.65×
Illinois406,8220.99×
Georgia403,0411.06×
North Carolina379,1141.02×
Pennsylvania365,3650.88×
Virginia351,0531.17×
Ohio349,9380.92×
Washington303,9711.23×
Michigan294,7900.92×
New Jersey294,0320.94×
Massachusetts256,3841.06×
Tennessee218,8240.89×
Indiana204,0620.91×
Colorado196,1211.01×
Minnesota186,7481.06×
Maryland181,5800.86×
Missouri179,7340.91×
South Carolina165,4750.89×
Oregon157,9591.12×
Alabama150,9560.88×
Oklahoma135,6730.99×
Kentucky131,8200.85×
Louisiana130,8640.82×
Utah120,6631.09×
Connecticut118,5660.96×
Arkansas104,8081.03×
Nevada103,8770.87×
Kansas94,4110.97×
Iowa88,0680.87×
Mississippi82,6880.82×
Idaho62,4951.01×
New Mexico58,7790.95×
West Virginia51,3750.9×
Nebraska49,8280.81×
New Hampshire48,0020.99×
Maine45,7291.04×
Hawaii42,0060.79×
Washington, District of Columbia34,8180.94×
Montana33,9951×
Rhode Island32,8270.84×
Alaska27,6181.05×
Delaware25,1830.74×
North Dakota21,9550.87×
South Dakota21,7170.76×
Vermont21,1960.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quartz audience
BrandAffinityCategory
Planet Fitness3.84×Sports
Diaper bag5.35×Kids & Family
Do it yourself (DIY)2.36×Home & Garden
Bass guitar3.52×Music & Radio
Metaphysics3.89×Business & Career
Hobby Lobby2.29×Home & Garden
Violin3.81×Music & Radio
Largemouth bass5.12×Food & Beverages
Countertop3.16×Home & Garden
Princess Polly5.36×Fashion & Accessoires
Crystal Light23.61×Food & Beverages
Harry Potter1.73×Movies & TV
Real property2.57×Home & Garden
Miniature Schnauzer4.27×Pets & Animals
Natural skin care2.99×Beauty & Wellness
Labrador4.49×Pets & Animals
Crystal2.91×Fashion & Accessoires
Aldi1.78×Shopping
Ponytail4.88×Fashion & Accessoires
Local food2.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quartz audience
TraitClusterScore
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.58
MindfulnessBALANCE1.57
DIY MentalityTHRILL1.51
Early Adopter MentalityPOWER1.48
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Quartz
CountryShare
United States25.2%
Japan4.7%
United Kingdom4.7%

See Quartz audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Quartz have in United States?

Quartz has an estimated audience of 12,309,353 people in United States, concentrated in California and Texas.

What is the gender split and age of Quartz fans?

67.8% of Quartz fans are female, 32.2% are male, with an average age of 36.7 years.

Which brands do Quartz fans like most?

Quartz fans show strongest brand affinity for Planet Fitness (3.84×), Diaper bag (5.35×), and Do it yourself (DIY) (2.36×) over the country average.

Where do Quartz fans live in United States?

Quartz fans in United States are most concentrated in California (reach 1,592,300), Texas (reach 1,082,430), and Florida (reach 794,866). These three regions account for the largest share of the active audience.

What other brands do Quartz fans also like?

Beyond Quartz itself, the audience over-indexes on Diaper bag (5.35×), Do it yourself (DIY) (2.36×), Bass guitar (3.52×), and Metaphysics (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quartz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.