Rascasse Audience Intelligence

Sleeping bag Audience in United States

A data profile of the people who buy, follow and care about Sleeping bag in United States — modelled from more than twelve digital signal sources. Sleeping bag has an estimated audience of 2,656,329 people in United States.

#5452among Topic in United States#686in Home & Garden

The average Sleeping bag fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Club Penguin, Hammock camping, Backcountry skiing, with strongest over-indexing on Club Penguin (30.41× the country average).

Demographically, the Sleeping bag audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleeping bag fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Club Penguin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeping bag profile in United States.

Audience size
2.7M
in United States
Gender
55.8%♀
44.2% male
Age
43.4
average years
Country rank
#11374
Topic in United States
Fig. 01

Search interest · 12-month trend

+207%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeping bag fans

55.8% are female, 44.2% are male, average age 43.4.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Sleeping bag audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.4
Estimated audience size2,656,329
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Sleeping bag audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Sleeping bag audience comes from United States.

Worldwide audience distribution share by country for Sleeping bag
CountryShare
United States18.2%
Japan8.9%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeping bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleeping bag fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.78×
02Alaska~10K1.75×
03Idaho~20K1.47×
04Wyoming~6K1.41×
05Oregon~40K1.36×
06Utah~30K1.28×
07Colorado~50K1.25×
08California~400K1.24×
09Washington~70K1.22×
10Minnesota~40K1.17×
11Maine~10K1.17×
12New Mexico~10K1.12×
13North Dakota~6K1.04×
14Wisconsin~40K1.03×
15South Dakota~6K1.03×
16Michigan~70K1.02×
17West Virginia~10K0.99×
18New Hampshire~10K0.99×
19Arizona~50K0.98×
20Arkansas~20K0.98×
21Kansas~20K0.96×
22Virginia~60K0.95×
23Oklahoma~30K0.95×
24North Carolina~70K0.93×
25Alabama~30K0.93×
26Kentucky~30K0.93×
27Pennsylvania~80K0.92×
28Maryland~40K0.92×
29Nevada~20K0.92×
30Nebraska~10K0.92×
31Tennessee~50K0.91×
32Missouri~40K0.91×
33Iowa~20K0.91×
34Indiana~40K0.90×
35South Carolina~40K0.89×
36Georgia~70K0.88×
37Mississippi~20K0.88×
38Ohio~70K0.87×
39Texas~200K0.86×
40Massachusetts~40K0.86×
41Louisiana~30K0.82×
42Connecticut~20K0.82×
43New York~100K0.81×
44Illinois~70K0.81×
45New Jersey~50K0.79×
46Rhode Island~7K0.79×
47Hawaii~9K0.76×
48Delaware~6K0.76×
49Washington, District of Columbia~6K0.72×
50Florida~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Sleeping bag, United States
0.68×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeping bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeping bag audience
#·InterestCategoryAffinity×
01Club PenguinGames30.41×
02Sleeping padHome & Garden28.18×
03Hammock campingTravel & Leisure22.20×
04Ultralight backpackingTravel & Leisure20.80×
05Hostel (2005 film)Movies & TV12.27×
06HostelTravel & Leisure8.07×
07Ski mountaineeringSports8.00×
08Backcountry skiingSports7.09×
09Ski touringSports7.01×
10Backpacking (travel)Travel & Leisure4.43×
11Diaper bagKids & Family3.84×
12REIFashion & Accessoires3.41×
13Mitch McConnellPolitics & Society2.11×
14AdventureTravel & Leisure2.00×
15ChildKids & Family1.92×
16Online shoppingShopping1.75×
17Rock musicMusic & Radio1.72×
18BeveragesFood & Beverages1.69×
19Fitness and wellnessSports1.57×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeping bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeping bag audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
TravellingTHRILL1.78×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeping bag audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Early Adopter MentalityPOWER1.03×
Quality AwarenessPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeping bag have in United States?

Sleeping bag has an estimated audience of 2,656,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleeping bag fans?

55.8% of Sleeping bag fans are female, 44.2% are male, with an average age of 43.4 years.

03

Which brands do Sleeping bag fans like most?

Sleeping bag fans show strongest brand affinity for Club Penguin (30.41×), Hammock camping (22.2×), and Backcountry skiing (7.09×) over the country average.

04

Where do Sleeping bag fans live in United States?

Sleeping bag fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sleeping bag fans also like?

Beyond Sleeping bag itself, the audience over-indexes on Hammock camping (22.2×), Backcountry skiing (7.09×), Ski mountaineering (8×), and Online shopping (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sleeping bag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeping bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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