Sleeping bag Audience in United States

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Sleeping bag has an estimated audience of 2,656,329 people in United States. 55.8% are female, 44.2% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Hammock camping, Backcountry skiing, Ski mountaineering, Online shopping, Fitness and wellness.

The average Sleeping bag fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hammock camping, Backcountry skiing, Ski mountaineering, with strongest over-indexing on Hammock camping (22.2× the country average). Demographically, the Sleeping bag audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sleeping bag fans

Demographic split for Sleeping bag audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.4
Estimated audience size2,656,329

Audience persona

The typical Sleeping bag fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Sleeping bag in United States
RegionReachAffinity
California422,0041.44×
Texas222,2440.97×
New York137,9820.93×
Florida130,3910.73×
Pennsylvania81,2100.91×
Illinois76,1700.86×
Georgia75,4790.92×
North Carolina74,9840.94×
Washington73,6821.38×
Ohio72,2420.88×
Michigan71,9161.04×
Virginia68,8911.06×
New Jersey59,9570.89×
Arizona58,1121.07×
Colorado51,1881.22×
Tennessee51,1550.96×
Massachusetts46,5690.89×
Oregon44,3491.46×
Indiana44,2210.91×
Maryland43,4180.95×
Minnesota42,3471.11×
Missouri39,5360.92×
Wisconsin37,6540.94×
Alabama36,0400.97×
South Carolina34,2360.86×
Utah31,2941.32×
Kentucky29,9100.9×
Louisiana29,7630.87×
Oklahoma29,2190.99×
Nevada24,7400.96×
Connecticut22,3680.84×
Kansas20,9561×
Arkansas20,2070.92×
Mississippi19,1060.87×
Iowa18,5550.85×
Idaho17,9861.35×
New Mexico13,9691.05×
Montana11,4011.55×
Nebraska11,2220.84×
West Virginia10,9820.89×
Alaska10,9331.92×
Maine9,7411.02×
New Hampshire9,1760.88×
Hawaii8,6820.76×
Rhode Island6,4710.77×
Washington, District of Columbia6,2760.79×
South Dakota5,4040.88×
Wyoming4,7981.22×
North Dakota4,7640.87×
Delaware4,7060.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleeping bag audience
BrandAffinityCategory
Hammock camping22.2×Travel & Leisure
Backcountry skiing7.09×Sports
Ski mountaineering8×Sports
Online shopping1.75×Shopping
Fitness and wellness1.57×Sports
REI3.41×Fashion & Accessoires
Child1.92×Kids & Family
Hostel (2005 film)12.27×Movies & TV
Beverages1.69×Food & Beverages
Ultralight backpacking20.8×Travel & Leisure
Fox News Channel1.73×Movies & TV
Diaper bag3.84×Kids & Family
Rock music1.72×Music & Radio
Adventure2×Travel & Leisure
Sleeping pad28.18×Home & Garden
Backpacking (travel)4.43×Travel & Leisure
Hostel8.07×Travel & Leisure
Ski touring7.01×Sports
Animal1.68×Pets & Animals
Christmas2.01×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleeping bag audience
TraitClusterScore
PatriotismCONSERVATISM1.73
SustainabilityBALANCE1.4
Price SensitivityPREMIUM1.36
TravellingTHRILL1.35
Sports ActivityPOWER1.3
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Sleeping bag
CountryShare
United States18.2%
Japan8.9%
United Kingdom7.2%

See Sleeping bag audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sleeping bag have in United States?

Sleeping bag has an estimated audience of 2,656,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleeping bag fans?

55.8% of Sleeping bag fans are female, 44.2% are male, with an average age of 43.4 years.

Which brands do Sleeping bag fans like most?

Sleeping bag fans show strongest brand affinity for Hammock camping (22.2×), Backcountry skiing (7.09×), and Ski mountaineering (8×) over the country average.

Where do Sleeping bag fans live in United States?

Sleeping bag fans in United States are most concentrated in California (reach 422,004), Texas (reach 222,244), and New York (reach 137,982). These three regions account for the largest share of the active audience.

What other brands do Sleeping bag fans also like?

Beyond Sleeping bag itself, the audience over-indexes on Backcountry skiing (7.09×), Ski mountaineering (8×), Online shopping (1.75×), and Fitness and wellness (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeping bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.