Rascasse Audience Intelligence

Sleeping pad Audience in United States

A data profile of the people who buy, follow and care about Sleeping pad in United States — modelled from more than twelve digital signal sources. Sleeping pad has an estimated audience of 365,312 people in United States.

#12682among Topic in United States#1618in Home & Garden

The average Sleeping pad fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Orthopedic mattress, Sleeping bag, Kegel exercise, with strongest over-indexing on Orthopedic mattress (49.21× the country average).

Demographically, the Sleeping pad audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleeping pad fan in United States is balanced, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Orthopedic mattress.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeping pad profile in United States.

Audience size
365K
in United States
Gender
51.6%♀
48.4% male
Age
39.9
average years
Country rank
#43610
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeping pad fans

51.6% are female, 48.4% are male, average age 39.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Sleeping pad audience in United States
MetricValue
Female51.6%
Male48.4%
Average age39.9
Estimated audience size365,312
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Sleeping pad audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4921%
50+24%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Sleeping pad audience comes from United States.

Worldwide audience distribution share by country for Sleeping pad
CountryShare
United States33.8%
Japan7.1%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeping pad audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleeping pad fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K2.60×
02Alaska~2K2.30×
03Utah~7K1.99×
04Idaho~3K1.82×
05Oregon~8K1.80×
06Washington~10K1.75×
07Colorado~10K1.68×
08Wyoming<1K1.50×
09California~50K1.33×
10Maine~2K1.25×
11Vermont<1K1.24×
12Minnesota~6K1.17×
13New Mexico~2K1.08×
14South Dakota<1K1.04×
15New Hampshire~1K1.01×
16Wisconsin~5K1.00×
17Arizona~7K0.94×
18Hawaii~1K0.94×
19Nevada~3K0.90×
20Iowa~3K0.89×
21Kansas~3K0.88×
22Michigan~8K0.87×
23West Virginia~1K0.86×
24Massachusetts~6K0.84×
25Arkansas~3K0.83×
26Nebraska~2K0.83×
27Rhode Island<1K0.83×
28Tennessee~6K0.80×
29Washington, District of Columbia<1K0.79×
30Virginia~7K0.78×
31Missouri~5K0.78×
32Delaware<1K0.78×
33North Carolina~8K0.75×
34Kentucky~3K0.75×
35Oklahoma~3K0.75×
36Connecticut~3K0.75×
37Georgia~8K0.71×
38Pennsylvania~9K0.70×
39Indiana~5K0.70×
40Mississippi~2K0.70×
41Maryland~4K0.69×
42Illinois~8K0.68×
43Alabama~3K0.68×
44Ohio~8K0.67×
45New York~10K0.65×
46South Carolina~4K0.65×
47Texas~20K0.64×
48Louisiana~3K0.63×
49New Jersey~5K0.57×
50Florida~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Sleeping pad, United States
0.47×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeping pad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeping pad audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth49.21×
02Sleeping bagHome & Garden28.18×
03Kegel exerciseHealth24.83×
04Hybrid electric vehicleCars & Mobility8.18×
05Arc'teryxFashion & Accessoires7.29×
06Sustainable energyHome & Garden6.89×
07Backpacking (travel)Travel & Leisure6.64×
08Kitchen knifeHome & Garden5.63×
09Renewable energyBusiness & Career5.62×
10The North FaceFashion & Accessoires4.86×
11Tesla MotorsCars & Mobility4.03×
12FedExBusiness & Career3.48×
13Hardware storeHome & Garden3.04×
14RedditInternet & Social Media3.01×
15Mortgage loansBusiness & Career2.74×
16AirbnbTravel & Leisure2.66×
17IKEAHome & Garden2.59×
18SubwayFood & Beverages2.33×
19McDonald'sFood & Beverages2.22×
20CampingTravel & Leisure2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeping pad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeping pad audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.60×
SustainabilityBALANCE2.33×
Convenience OrientationPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeping pad audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeping pad have in United States?

Sleeping pad has an estimated audience of 365,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleeping pad fans?

51.6% of Sleeping pad fans are female, 48.4% are male, with an average age of 39.9 years.

03

Which brands do Sleeping pad fans like most?

Sleeping pad fans show strongest brand affinity for Orthopedic mattress (49.21×), Sleeping bag (28.18×), and Kegel exercise (24.83×) over the country average.

04

Where do Sleeping pad fans live in United States?

Sleeping pad fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sleeping pad fans also like?

Beyond Sleeping pad itself, the audience over-indexes on Sleeping bag (28.18×), Kegel exercise (24.83×), Sustainable energy (6.89×), and Renewable energy (5.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sleeping pad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeping pad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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