Rascasse Audience Intelligence

Hammock camping Audience in United States

A data profile of the people who buy, follow and care about Hammock camping in United States — modelled from more than twelve digital signal sources. Hammock camping has an estimated audience of 1,488,670 people in United States.

#7316among Topic in United States#1361in Travel & Leisure

The average Hammock camping fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sleeping bag, Group buying, Truck camper, with strongest over-indexing on Sleeping bag (22.2× the country average).

Demographically, the Hammock camping audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hammock camping fan in United States is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Sleeping bag.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hammock camping profile in United States.

Audience size
1.5M
in United States
Gender
49.8%♀
50.2% male
Age
44.9
average years
Country rank
#17867
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hammock camping fans

49.8% are female, 50.2% are male, average age 44.9.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Hammock camping audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.9
Estimated audience size1,488,670
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Hammock camping audience in United States
Age bracketShare%
16-197%
20-2915%
30-3922%
40-4926%
50+31%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Hammock camping audience comes from United States.

Worldwide audience distribution share by country for Hammock camping
CountryShare
United States42.9%
United Kingdom9.4%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hammock camping audience in United States is strongest.

Fig. 05

Top regions by affinity

Hammock camping fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.28×
02Alaska~4K1.18×
03Utah~20K1.15×
04Arkansas~10K1.15×
05Tennessee~30K1.13×
06Idaho~8K1.12×
07Montana~5K1.11×
08North Dakota~3K1.11×
09Colorado~30K1.10×
10Minnesota~20K1.10×
11Oregon~20K1.10×
12West Virginia~8K1.09×
13Virginia~40K1.08×
14Maine~6K1.08×
15South Dakota~4K1.08×
16Kentucky~20K1.07×
17New Hampshire~6K1.07×
18Washington~30K1.06×
19Wisconsin~20K1.00×
20Rhode Island~5K1.00×
21Alabama~20K0.99×
22Kansas~10K0.99×
23Delaware~4K0.99×
24North Carolina~40K0.98×
25Michigan~40K0.98×
26New Mexico~7K0.98×
27Hawaii~6K0.97×
28Missouri~20K0.96×
29Iowa~10K0.95×
30Nebraska~7K0.95×
31Mississippi~10K0.94×
32Washington, District of Columbia~4K0.94×
33South Carolina~20K0.93×
34Oklahoma~20K0.93×
35Indiana~20K0.92×
36Ohio~40K0.90×
37Louisiana~20K0.89×
38Georgia~40K0.88×
39Connecticut~10K0.88×
40Pennsylvania~40K0.86×
41Nevada~10K0.86×
42Massachusetts~30K0.85×
43Arizona~30K0.83×
44Maryland~20K0.82×
45Illinois~40K0.73×
46New Jersey~30K0.73×
47Florida~70K0.71×
48New York~60K0.67×
49Texas~80K0.61×
50California~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Hammock camping, United States
0.60×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hammock camping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hammock camping audience
#·InterestCategoryAffinity×
01Sleeping bagHome & Garden22.20×
02Fischer (company)Sports20.00×
03Drone racingSports19.41×
04Group buyingShopping16.47×
05Truck camperCars & Mobility14.29×
06International educationBusiness & Career11.81×
07LongchampFashion & Accessoires9.81×
08Electric bicycleCars & Mobility5.58×
09Extreme sportSports4.62×
10CrowdfundingBusiness & Career4.60×
11Renewable energyBusiness & Career3.56×
12Solar energyHome & Garden3.30×
13Hardware storeHome & Garden3.02×
14RedditInternet & Social Media1.97×
15CampingTravel & Leisure1.80×
16EBayShopping1.76×
17Donald TrumpPolitics & Society1.69×
18Alcoholic beveragesFood & Beverages1.61×
19SmartphonesTechnology & Electronics1.61×
20Home improvementHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hammock camping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hammock camping audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.22×
PatriotismCONSERVATISM3.15×
TravellingTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hammock camping audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Luxury OrientationPREMIUM0.83×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hammock camping have in United States?

Hammock camping has an estimated audience of 1,488,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hammock camping fans?

49.8% of Hammock camping fans are female, 50.2% are male, with an average age of 44.9 years.

03

Which brands do Hammock camping fans like most?

Hammock camping fans show strongest brand affinity for Sleeping bag (22.2×), Group buying (16.47×), and Truck camper (14.29×) over the country average.

04

Where do Hammock camping fans live in United States?

Hammock camping fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hammock camping fans also like?

Beyond Hammock camping itself, the audience over-indexes on Group buying (16.47×), Truck camper (14.29×), Extreme sport (4.62×), and International education (11.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Hammock camping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hammock camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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