Hammock camping Audience in United States

Hammock camping logo

Hammock camping has an estimated audience of 1,488,670 people in United States. 49.8% are female, 50.2% are male, average age 44.9. Top regions: California, Florida, Texas. Top brand affinities: Goop, Governor of Michigan, Israel, Vocal harmony, Cherish (group).

The average Hammock camping fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Governor of Michigan, Israel, with strongest over-indexing on Goop (11.94× the country average). Demographically, the Hammock camping audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Hammock camping fans

Demographic split for Hammock camping audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.9
Estimated audience size1,488,670

Audience persona

The typical Hammock camping fan in United States is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Hammock camping in United States
RegionReachAffinity
California83,7210.51×
Florida62,7500.62×
Texas60,1070.47×
North Carolina47,7561.07×
New York47,5990.57×
Virginia45,7141.26×
Ohio41,6630.91×
Pennsylvania40,6050.81×
Georgia40,0250.87×
Michigan40,0071.03×
Tennessee39,0991.31×
Washington33,7211.13×
Illinois30,5340.62×
Colorado29,2271.25×
Minnesota27,0741.27×
Wisconsin23,7311.06×
Indiana23,4900.86×
Missouri23,1350.96×
Kentucky22,7621.22×
Alabama22,0331.06×
Massachusetts21,6300.74×
Oregon21,1021.24×
South Carolina20,8400.93×
Arizona19,6890.65×
New Jersey17,6830.47×
Arkansas17,1581.4×
Utah16,9161.27×
Maryland16,0530.63×
Louisiana13,9230.73×
Oklahoma12,6980.77×
Iowa10,9580.89×
Kansas10,3490.88×
Idaho9,9481.33×
West Virginia9,4801.37×
Mississippi9,3960.77×
Connecticut9,3730.63×
New Hampshire7,4561.27×
New Mexico7,2630.97×
Nevada6,8950.48×
Maine6,1681.16×
Montana5,6231.36×
Nebraska5,5630.75×
Vermont5,3962.06×
Alaska5,1601.62×
Hawaii4,5620.71×
Rhode Island4,4570.94×
South Dakota4,4401.29×
North Dakota4,3231.41×
Wyoming4,1831.9×
Delaware3,6840.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hammock camping audience
BrandAffinityCategory
Goop11.94×Internet & Social Media
Governor of Michigan13.6×Politics & Society
Israel3.78×Travel & Leisure
Vocal harmony7.86×Music & Radio
Cherish (group)18.52×Music & Radio
Hibachi12.03×Food & Beverages
Wok10×Food & Beverages
headspace13.75×Health
Google Home9.21×Technology & Electronics
Grinch5.22×Movies & TV
Grace Slick10.41×Music & Radio
Jennifer Fisher Jewelry27.93×Fashion & Accessoires
Fairy godmother8.57×Literature
Product design2.18×Business & Career
Kikar HaShabbat16.54×News
Hipster9.29×Politics & Society
Elsword15.54×Games
Elite Fitness17.42×Shopping
Guitarist (magazine)10.4×Music & Radio
UK garage4.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hammock camping audience
TraitClusterScore
Risk AppetiteTHRILL3.01
TravellingTHRILL1.92
Sports ActivityPOWER1.78
PatriotismCONSERVATISM1.75
Pet OwnershipJOY1.74
Design AffinityPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Hammock camping
CountryShare
United States42.9%
United Kingdom9.4%
Japan8.1%

See Hammock camping audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hammock camping have in United States?

Hammock camping has an estimated audience of 1,488,670 people in United States, concentrated in California and Florida.

What is the gender split and age of Hammock camping fans?

49.8% of Hammock camping fans are female, 50.2% are male, with an average age of 44.9 years.

Which brands do Hammock camping fans like most?

Hammock camping fans show strongest brand affinity for Goop (11.94×), Governor of Michigan (13.6×), and Israel (3.78×) over the country average.

Where do Hammock camping fans live in United States?

Hammock camping fans in United States are most concentrated in California (reach 83,721), Florida (reach 62,750), and Texas (reach 60,107). These three regions account for the largest share of the active audience.

What other brands do Hammock camping fans also like?

Beyond Hammock camping itself, the audience over-indexes on Governor of Michigan (13.6×), Israel (3.78×), Vocal harmony (7.86×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hammock camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.