Rascasse Audience Intelligence

Ultralight backpacking Audience in United States

A data profile of the people who buy, follow and care about Ultralight backpacking in United States — modelled from more than twelve digital signal sources. Ultralight backpacking has an estimated audience of 781,094 people in United States.

#53among Travel type in United States#9618among Topic in United States#2126in Travel & Leisure

The average Ultralight backpacking fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Truck camper, Sleeping bag, Peugeot, with strongest over-indexing on Truck camper (17.11× the country average).

Demographically, the Ultralight backpacking audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ultralight backpacking fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Truck camper.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultralight backpacking profile in United States.

Audience size
781K
in United States
Gender
41.3%♀
58.7% male
Age
41.7
average years
Country rank
#27893
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultralight backpacking fans

41.3% are female, 58.7% are male, average age 41.7.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Ultralight backpacking audience in United States
MetricValue
Female41.3%
Male58.7%
Average age41.7
Estimated audience size781,094
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Ultralight backpacking audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Ultralight backpacking audience comes from United States.

Worldwide audience distribution share by country for Ultralight backpacking
CountryShare
United States34.9%
Japan8.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultralight backpacking audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultralight backpacking fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K2.82×
02Washington~40K2.29×
03Oregon~20K2.25×
04Colorado~30K2.14×
05Alaska~4K2.11×
06Utah~10K2.05×
07Wyoming~2K1.90×
08Idaho~7K1.86×
09Vermont~2K1.57×
10New Hampshire~4K1.32×
11Maine~4K1.32×
12California~100K1.20×
13New Mexico~4K1.08×
14Hawaii~4K1.06×
15West Virginia~3K0.93×
16Arizona~10K0.90×
17Washington, District of Columbia~2K0.89×
18South Dakota~2K0.89×
19Minnesota~10K0.87×
20Rhode Island~2K0.85×
21Massachusetts~10K0.84×
22Delaware~2K0.84×
23Tennessee~10K0.83×
24Nevada~6K0.83×
25Arkansas~5K0.80×
26Nebraska~3K0.78×
27North Carolina~20K0.77×
28Kentucky~8K0.77×
29Virginia~10K0.76×
30Wisconsin~9K0.76×
31Mississippi~5K0.76×
32Kansas~5K0.75×
33Connecticut~6K0.74×
34Oklahoma~6K0.73×
35Iowa~5K0.73×
36Alabama~8K0.71×
37Michigan~10K0.69×
38South Carolina~8K0.69×
39Louisiana~7K0.68×
40Pennsylvania~20K0.66×
41Indiana~9K0.66×
42Maryland~9K0.66×
43Missouri~8K0.66×
44New York~30K0.65×
45Georgia~20K0.64×
46Ohio~20K0.62×
47Illinois~10K0.57×
48New Jersey~10K0.54×
49Texas~30K0.47×
50Florida~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Ultralight backpacking, United States
0.45×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultralight backpacking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultralight backpacking audience
#·InterestCategoryAffinity×
01Jack WolfskinFashion & Accessoires30.33×
02RegusBusiness & Career29.93×
03Pacific Crest TrailTravel & Leisure27.05×
04Fischer (company)Sports26.52×
05EuroTripMovies & TV22.80×
06Sleeping bagHome & Garden20.80×
07Volkswagen PoloCars & Mobility20.00×
08Ford TransitCars & Mobility18.00×
09Truck camperCars & Mobility17.11×
10PeugeotCars & Mobility16.43×
11Arc'teryxFashion & Accessoires8.11×
12MountaineeringSports8.02×
13Hiking bootFashion & Accessoires7.13×
14Backpacking (travel)Travel & Leisure6.41×
15Extreme sportSports5.16×
16VanCars & Mobility4.98×
17Alpine skiingSports4.82×
18Ski resortTravel & Leisure4.00×
19Home improvementHome & Garden1.76×
20Donald TrumpPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultralight backpacking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultralight backpacking audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM28.90×
Risk AppetiteTHRILL3.06×
TravellingTHRILL2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultralight backpacking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
SpiritualityBALANCE0.80×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultralight backpacking have in United States?

Ultralight backpacking has an estimated audience of 781,094 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Ultralight backpacking fans?

41.3% of Ultralight backpacking fans are female, 58.7% are male, with an average age of 41.7 years.

03

Which brands do Ultralight backpacking fans like most?

Ultralight backpacking fans show strongest brand affinity for Truck camper (17.11×), Sleeping bag (20.8×), and Peugeot (16.43×) over the country average.

04

Where do Ultralight backpacking fans live in United States?

Ultralight backpacking fans in United States are most concentrated in California (reach ~100K), Washington (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ultralight backpacking fans also like?

Beyond Ultralight backpacking itself, the audience over-indexes on Sleeping bag (20.8×), Peugeot (16.43×), EuroTrip (22.8×), and Extreme sport (5.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Ultralight backpacking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultralight backpacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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