Ultralight backpacking Audience in United States

Ultralight backpacking has an estimated audience of 781,094 people in United States. 41.3% are female, 58.7% are male, average age 41.7. Top regions: California, Washington, New York. Top brand affinities: Regus, Peugeot, Backpacking (travel), Planet Fitness, Alpine skiing.

The average Ultralight backpacking fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Washington, New York. Top brand affinities include Regus, Peugeot, Backpacking (travel), with strongest over-indexing on Regus (44.31× the country average). Demographically, the Ultralight backpacking audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Ultralight backpacking fans

Demographic split for Ultralight backpacking audience in United States
MetricValue
Female41.3%
Male58.7%
Average age41.7
Estimated audience size781,094

Audience persona

The typical Ultralight backpacking fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Regus.

Top regions in United States

Top regions ranked by reach for Ultralight backpacking in United States
RegionReachAffinity
California101,6991.18×
Washington39,4942.52×
New York29,9710.69×
Texas29,4160.44×
Colorado27,2932.22×
Florida21,9340.41×
Oregon21,5852.41×
North Carolina18,7550.8×
Pennsylvania16,8000.64×
Utah15,5932.23×
Arizona15,2670.96×
Ohio14,9570.62×
Georgia14,5460.6×
Virginia14,2760.75×
Michigan13,8410.68×
Illinois13,3810.51×
Massachusetts12,9120.84×
Tennessee12,6980.81×
Minnesota9,1320.82×
Wisconsin8,2050.7×
Idaho8,1092.07×
New Jersey8,0700.41×
Indiana7,8860.55×
Missouri7,6370.61×
Maryland7,5800.56×
Kentucky7,1400.73×
South Carolina7,0040.6×
Montana6,9253.2×
Alabama6,0890.56×
Nevada5,7780.76×
Oklahoma5,7000.66×
Louisiana4,8610.48×
Connecticut4,6280.59×
Arkansas4,5920.71×
New Hampshire4,5311.47×
Alaska4,2592.55×
New Mexico4,0841.04×
Kansas3,7900.62×
Maine3,6541.31×
Hawaii3,5471.06×
Iowa3,3820.53×
West Virginia3,2010.88×
Mississippi3,0820.48×
Wyoming2,7882.41×
Vermont2,5691.87×
Nebraska2,0530.52×
Washington, District of Columbia1,6040.68×
Rhode Island1,5020.6×
South Dakota1,2680.7×
North Dakota8920.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultralight backpacking audience
BrandAffinityCategory
Regus44.31×Business & Career
Peugeot19.48×Cars & Mobility
Backpacking (travel)8.49×Travel & Leisure
Planet Fitness3.98×Sports
Alpine skiing7.14×Sports
Truck camper13.49×Cars & Mobility
Arc'teryx11.86×Fashion & Accessoires
Extreme sport5.65×Sports
Patagonia7.03×Fashion & Accessoires
Kia Sportage17.37×Cars & Mobility
Pacific Crest Trail36.58×Travel & Leisure
Renault Kangoo64.77×Cars & Mobility
Jack Wolfskin33.87×Fashion & Accessoires
Diaper bag5.19×Kids & Family
EuroTrip21.03×Movies & TV
Bath and Bodyworks5.06×Shopping
CitizenM34.02×Travel & Leisure
Bass guitar3.61×Music & Radio
Hiking boot6.53×Fashion & Accessoires
The North Face5.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultralight backpacking audience
TraitClusterScore
PatriotismCONSERVATISM18.61
Risk AppetiteTHRILL2.95
TravellingTHRILL2.69
Sports ActivityPOWER2.18
SustainabilityBALANCE1.89
DIY MentalityTHRILL1.83

Worldwide distribution

Worldwide audience distribution share by country for Ultralight backpacking
CountryShare
United States34.9%
Japan8.2%
United Kingdom7.0%

See Ultralight backpacking audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Ultralight backpacking have in United States?

Ultralight backpacking has an estimated audience of 781,094 people in United States, concentrated in California and Washington.

What is the gender split and age of Ultralight backpacking fans?

41.3% of Ultralight backpacking fans are female, 58.7% are male, with an average age of 41.7 years.

Which brands do Ultralight backpacking fans like most?

Ultralight backpacking fans show strongest brand affinity for Regus (44.31×), Peugeot (19.48×), and Backpacking (travel) (8.49×) over the country average.

Where do Ultralight backpacking fans live in United States?

Ultralight backpacking fans in United States are most concentrated in California (reach 101,699), Washington (reach 39,494), and New York (reach 29,971). These three regions account for the largest share of the active audience.

What other brands do Ultralight backpacking fans also like?

Beyond Ultralight backpacking itself, the audience over-indexes on Peugeot (19.48×), Backpacking (travel) (8.49×), Planet Fitness (3.98×), and Alpine skiing (7.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultralight backpacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.