Rascasse Audience Intelligence

Ford Transit Audience in United States

A data profile of the people who buy, follow and care about Ford Transit in United States — modelled from more than twelve digital signal sources. Ford Transit has an estimated audience of 1,130,044 people in United States.

#165among Car type in United States#165among Car Model in United States#683in Cars & Mobility

The average Ford Transit fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Light commercial vehicle, Solo climbing, Climbing shoe, with strongest over-indexing on Light commercial vehicle (152.56× the country average).

Demographically, the Ford Transit audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Transit fan in United States is more male, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Light commercial vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Transit profile in United States.

Audience size
1.1M
in United States
Gender
26.7%♀
73.3% male
Age
41.5
average years
Country rank
#21773
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Transit fans

26.7% are female, 73.3% are male, average age 41.5.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Ford Transit audience in United States
MetricValue
Female26.7%
Male73.3%
Average age41.5
Estimated audience size1,130,044
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ford Transit audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Ford Transit audience comes from United States.

Worldwide audience distribution share by country for Ford Transit
CountryShare
United States12.8%
Germany10.1%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Transit audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Transit fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.36×
02California~200K1.27×
03Florida~90K1.27×
04Oregon~20K1.25×
05Washington~30K1.24×
06Hawaii~6K1.24×
07Illinois~40K1.13×
08Michigan~30K1.12×
09New Jersey~30K1.11×
10New Hampshire~5K1.11×
11Colorado~20K1.10×
12Maine~4K1.10×
13Utah~10K1.09×
14Montana~3K1.09×
15Vermont~2K1.09×
16Idaho~6K1.07×
17New York~70K1.06×
18Pennsylvania~40K1.05×
19Connecticut~10K1.04×
20Texas~90K1.00×
21Ohio~30K1.00×
22Virginia~30K1.00×
23Massachusetts~20K1.00×
24Missouri~20K1.00×
25Kansas~9K1.00×
26Wisconsin~20K0.99×
27Maryland~20K0.98×
28Nevada~10K0.98×
29Indiana~20K0.97×
30Oklahoma~10K0.96×
31Georgia~30K0.95×
32North Carolina~30K0.94×
33Arizona~20K0.94×
34Rhode Island~3K0.94×
35Kentucky~10K0.93×
36Tennessee~20K0.92×
37New Mexico~5K0.91×
38Iowa~8K0.90×
39Minnesota~10K0.89×
40Arkansas~8K0.88×
41Nebraska~5K0.88×
42South Dakota~2K0.88×
43Delaware~3K0.87×
44South Carolina~10K0.86×
45North Dakota~2K0.86×
46West Virginia~4K0.82×
47Louisiana~10K0.81×
48Washington, District of Columbia~3K0.78×
49Alabama~10K0.77×
50Mississippi~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Ford Transit, United States
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Transit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Transit audience
#·InterestCategoryAffinity×
01Light commercial vehicleCars & Mobility152.56×
02Climbing shoeSports56.41×
03Solo climbingSports49.60×
04MinibusCars & Mobility37.43×
05Traditional climbingSports33.70×
06Indoor climbingSports32.03×
07RV TraderShopping30.13×
08Rock-climbing equipmentTopic27.69×
09Free solo climbingSports23.08×
10Climbing (magazine)Sports21.58×
11WakesurfingSports18.06×
12Standup paddleboardingSports12.21×
13PaddleboardingSports11.05×
14EverlaneFashion & Accessoires11.01×
15Backcountry skiingSports9.06×
16MLB.comSports7.85×
17MotorhomeCars & Mobility7.56×
18Bass fishingSports6.89×
19Turkey huntingSports6.15×
20Trophy huntingSports5.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Transit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Transit audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.47×
MindfulnessBALANCE1.36×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Transit audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
TraditionCONSERVATISM0.64×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Transit have in United States?

Ford Transit has an estimated audience of 1,130,044 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Transit fans?

26.7% of Ford Transit fans are female, 73.3% are male, with an average age of 41.5 years.

03

Which brands do Ford Transit fans like most?

Ford Transit fans show strongest brand affinity for Light commercial vehicle (152.56×), Solo climbing (49.6×), and Climbing shoe (56.41×) over the country average.

04

Where do Ford Transit fans live in United States?

Ford Transit fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Transit fans also like?

Beyond Ford Transit itself, the audience over-indexes on Solo climbing (49.6×), Climbing shoe (56.41×), Wakesurfing (18.06×), and RV Trader (30.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Transit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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