Ford Transit Audience in United States

Ford Transit logo

Ford Transit has an estimated audience of 1,102,755 people in United States. 26.7% are female, 73.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Light commercial vehicle, Solo climbing, Climbing shoe, Wakesurfing, RV Trader.

The average Ford Transit fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Light commercial vehicle, Solo climbing, Climbing shoe, with strongest over-indexing on Light commercial vehicle (152.56× the country average). Demographically, the Ford Transit audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Transit fans

Demographic split for Ford Transit audience in United States
MetricValue
Female26.7%
Male73.3%
Average age41.5
Estimated audience size1,102,755

Audience persona

The typical Ford Transit fan in United States is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Light commercial vehicle.

Top regions in United States

Top regions ranked by reach for Ford Transit in United States
RegionReachAffinity
California160,4141.32×
Texas101,3531.07×
Florida94,1201.26×
New York68,0081.1×
Illinois42,3941.15×
Pennsylvania39,8591.07×
Ohio34,8521.03×
Michigan33,9951.18×
New Jersey33,8101.21×
Georgia32,5100.96×
North Carolina31,5660.95×
Washington28,7601.3×
Virginia27,7451.03×
Massachusetts22,2501.02×
Arizona20,9750.93×
Indiana20,7151.03×
Tennessee20,5170.93×
Colorado20,1191.16×
Maryland19,5881.03×
Missouri17,6460.99×
Oregon16,6891.32×
Wisconsin16,4100.99×
Minnesota14,3950.91×
South Carolina13,7580.83×
Kentucky12,5470.91×
Oklahoma11,6500.95×
Louisiana11,3910.8×
Connecticut11,3481.03×
Alabama11,3330.74×
Utah11,0041.11×
Nevada10,4810.98×
Kansas8,8591.02×
Iowa8,0080.88×
Arkansas7,6810.85×
Mississippi6,1430.68×
Hawaii6,0271.27×
Idaho5,8001.05×
New Hampshire4,9141.13×
New Mexico4,7680.86×
Nebraska4,7070.85×
Maine4,3591.1×
West Virginia3,7920.74×
Rhode Island3,2690.93×
Montana3,1251.02×
Alaska2,8701.22×
Washington, District of Columbia2,6270.79×
Delaware2,3750.78×
Vermont2,1131.09×
South Dakota2,0560.81×
North Dakota1,6980.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Transit audience
BrandAffinityCategory
Light commercial vehicle152.56×Cars & Mobility
Solo climbing49.6×Sports
Climbing shoe56.41×Sports
Wakesurfing18.06×Sports
RV Trader30.13×Shopping
Indoor climbing32.03×Sports
Standup paddleboarding12.21×Sports
Volkswagen Commercial Vehicles64.1×Cars & Mobility
Paddleboarding11.05×Sports
Minibus37.43×Cars & Mobility
Rock-climbing equipment27.69×
Backcountry skiing9.06×Sports
MLB.com7.85×Sports
Bass fishing6.89×Sports
Everlane11.01×Fashion & Accessoires
Turkey hunting6.15×Sports
Climbing (magazine)21.58×Sports
Motorhome7.56×Cars & Mobility
Traditional climbing33.7×Sports
Free solo climbing23.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Transit audience
TraitClusterScore
Need for SecurityCONSERVATISM1.92
Quality AwarenessPREMIUM1.53
Risk AppetiteTHRILL1.3
Family OrientationCONSERVATISM1.29
DIY MentalityTHRILL1.28
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Ford Transit
CountryShare
United States12.7%
Germany10.4%
United Kingdom8.5%

See Ford Transit audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Transit have in United States?

Ford Transit has an estimated audience of 1,102,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Transit fans?

26.7% of Ford Transit fans are female, 73.3% are male, with an average age of 41.5 years.

Which brands do Ford Transit fans like most?

Ford Transit fans show strongest brand affinity for Light commercial vehicle (152.56×), Solo climbing (49.6×), and Climbing shoe (56.41×) over the country average.

Where do Ford Transit fans live in United States?

Ford Transit fans in United States are most concentrated in California (reach 160,414), Texas (reach 101,353), and Florida (reach 94,120). These three regions account for the largest share of the active audience.

What other brands do Ford Transit fans also like?

Beyond Ford Transit itself, the audience over-indexes on Solo climbing (49.6×), Climbing shoe (56.41×), Wakesurfing (18.06×), and RV Trader (30.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Transit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.