A data profile of the people who buy, follow and care about Traditional climbing in United States — modelled from more than twelve digital signal sources. Traditional climbing has an estimated audience of 736,845 people in United States.
The average Traditional climbing fan in United States is 38.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
The key figures that characterise the Traditional climbing profile in United States.
46.4% are female, 53.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 38.5 |
| Estimated audience size | 736,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Traditional climbing audience comes from United States.
| Country | Share |
|---|---|
| Peru | 13.9% |
| Colombia | 9.4% |
| China | 7.5% |
Where the Traditional climbing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~30K | 2.45× | |
| 02 | Utah | ~10K | 2.24× | |
| 03 | Washington | ~20K | 1.59× | |
| 04 | Oregon | ~10K | 1.32× | |
| 05 | Montana | ~3K | 1.22× | |
| 06 | Alaska | ~2K | 1.18× | |
| 07 | California | ~90K | 1.15× | |
| 08 | Vermont | ~1K | 1.13× | |
| 09 | Idaho | ~4K | 1.11× | |
| 10 | Massachusetts | ~20K | 1.08× | |
| 11 | New Hampshire | ~3K | 1.07× | |
| 12 | Maine | ~3K | 1.03× | |
| 13 | New Mexico | ~4K | 1.02× | |
| 14 | South Dakota | ~2K | 1.02× | |
| 15 | Hawaii | ~3K | 1.01× | |
| 16 | North Dakota | ~2K | 1.01× | |
| 17 | Washington, District of Columbia | ~2K | 1.00× | |
| 18 | Rhode Island | ~2K | 0.99× | |
| 19 | Nevada | ~7K | 0.98× | |
| 20 | Delaware | ~2K | 0.98× | |
| 21 | West Virginia | ~3K | 0.97× | |
| 22 | Virginia | ~20K | 0.96× | |
| 23 | Nebraska | ~4K | 0.95× | |
| 24 | Mississippi | ~6K | 0.94× | |
| 25 | Arkansas | ~6K | 0.94× | |
| 26 | Kansas | ~5K | 0.94× | |
| 27 | Connecticut | ~7K | 0.93× | |
| 28 | Iowa | ~6K | 0.93× | |
| 29 | Wisconsin | ~10K | 0.92× | |
| 30 | Oklahoma | ~8K | 0.92× | |
| 31 | Maryland | ~10K | 0.91× | |
| 32 | Louisiana | ~9K | 0.91× | |
| 33 | Kentucky | ~8K | 0.91× | |
| 34 | Arizona | ~10K | 0.90× | |
| 35 | Alabama | ~9K | 0.90× | |
| 36 | North Carolina | ~20K | 0.89× | |
| 37 | Tennessee | ~10K | 0.89× | |
| 38 | Missouri | ~10K | 0.89× | |
| 39 | Minnesota | ~9K | 0.89× | |
| 40 | South Carolina | ~10K | 0.88× | |
| 41 | New York | ~40K | 0.87× | |
| 42 | Indiana | ~10K | 0.87× | |
| 43 | Pennsylvania | ~20K | 0.85× | |
| 44 | New Jersey | ~20K | 0.84× | |
| 45 | Ohio | ~20K | 0.83× | |
| 46 | Georgia | ~20K | 0.83× | |
| 47 | Michigan | ~20K | 0.83× | |
| 48 | Illinois | ~20K | 0.79× | |
| 49 | Florida | ~30K | 0.68× | |
| 50 | Texas | ~40K | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Traditional climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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