Traditional climbing Audience in Germany

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Traditional climbing has an estimated audience of 229,198 people in Germany. 42.9% are female, 57.1% are male, average age 38.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.

The average Traditional climbing fan in Germany is 38.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Traditional climbing audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Travelling, Sports Activity.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Traditional climbing fans

Demographic split for Traditional climbing audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age38.2
Estimated audience size229,198

Top regions in Germany

Top regions ranked by reach for Traditional climbing in Germany
RegionReachAffinity
Bayern42,4191.15×
Nordrhein-Westfalen28,2210.56×
Baden-Württemberg28,0650.9×
Berlin13,7861.35×
Hessen11,9630.68×
Sachsen11,4491.02×
Niedersachsen9,2260.41×
Rheinland-Pfalz8,6060.75×
Schleswig-Holstein7,6370.93×
Thüringen7,3741.26×
Sachsen-Anhalt6,3931.08×
Saarland5,4931.95×
Brandenburg5,4870.77×
Hamburg5,3151.03×
Bremen4,2022.14×
Mecklenburg-Vorpommern3,7500.86×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traditional climbing audience
TraitClusterScore
TravellingTHRILL2.14
Sports ActivityPOWER1.9
SustainabilityBALANCE1.65
Pet OwnershipJOY1.6
Risk AppetiteTHRILL1.56
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Traditional climbing
CountryShare
Peru14.2%
Colombia8.4%
China7.7%

See Traditional climbing audiences in other countries

More Sport audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Traditional climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.