Rock-climbing equipment Audience in United States
Rock-climbing equipment has an estimated audience of 1,477,541 people in United States. 43.8% are female, 56.2% are male, average age 39.0. Top brand affinities: Embroidery Library, Urban Outfitters, Product design, UK garage, Elsword.
Top brand affinities include Embroidery Library, Urban Outfitters, Product design, with strongest over-indexing on Embroidery Library (84.54× the country average). Demographically, the Rock-climbing equipment audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Type: Topic
Demographics of Rock-climbing equipment fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.0 |
| Estimated audience size | 1,477,541 |
Audience persona
The typical Rock-climbing equipment fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Embroidery Library.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Embroidery Library | 84.54× | Home & Garden |
| Urban Outfitters | 3.65× | Shopping |
| Product design | 3.58× | Business & Career |
| UK garage | 7.61× | Music & Radio |
| Elsword | 20× | Games |
| N1 road (South Africa) | 4.4× | Travel & Leisure |
| Stamp collecting | 4.96× | Home & Garden |
| Sailor | 4.96× | Travel & Leisure |
| Alaska | 1.61× | Travel & Leisure |
| Minnesota | 1.6× | Travel & Leisure |
| Natural rubber | 1.87× | Cars & Mobility |
| Bank account | 2.18× | Business & Career |
| Voter registration | 3.9× | Politics & Society |
| Jesse Plemons | 2.73× | Movies & TV |
| Leverage (TV series) | 4.69× | Movies & TV |
| 3D printing | 1.83× | Technology & Electronics |
| Pro-Ject | 2.93× | Music & Radio |
| Electrolyte | 3.34× | Health |
| Home staging | 3.65× | Home & Garden |
| Nasal cavity | 5.74× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.33 |
| Sustainability | BALANCE | 3.02 |
| Patriotism | CONSERVATISM | 2.52 |
| Travelling | THRILL | 2.31 |
| Sports Activity | POWER | 2.27 |
| Luxury Orientation | PREMIUM | 2.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| Japan | 7.5% |
| United Kingdom | 7.3% |
See Rock-climbing equipment audiences in other countries
- Rock-climbing equipment — Germany
- Rock-climbing equipment — United Kingdom
- Rock-climbing equipment — France
- Rock-climbing equipment — Italy
- Rock-climbing equipment — Spain
- Rock-climbing equipment — Brazil
- Rock-climbing equipment — Japan
- Rock-climbing equipment — South Korea
- Rock-climbing equipment — India
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rock-climbing equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.