Rascasse Audience Intelligence

Rock-climbing equipment Audience in United States

A data profile of the people who buy, follow and care about Rock-climbing equipment in United States — modelled from more than twelve digital signal sources. Rock-climbing equipment has an estimated audience of 1,477,541 people in United States.

#7345among Topic in United States

The average Rock-climbing equipment fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fischer (company), Alex Honnold, Extreme sport, with strongest over-indexing on Fischer (company) (123× the country average).

Demographically, the Rock-climbing equipment audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rock-climbing equipment fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Fischer (company).

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rock-climbing equipment profile in United States.

Audience size
1.5M
in United States
Gender
43.8%♀
56.2% male
Age
39.0
average years
Country rank
#17975
Topic in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rock-climbing equipment fans

43.8% are female, 56.2% are male, average age 39.0.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Rock-climbing equipment audience in United States
MetricValue
Female43.8%
Male56.2%
Average age39.0
Estimated audience size1,477,541
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Rock-climbing equipment audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Rock-climbing equipment audience comes from United States.

Worldwide audience distribution share by country for Rock-climbing equipment
CountryShare
United States30.9%
Japan7.5%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rock-climbing equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Rock-climbing equipment fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.32×
02Oregon~20K1.13×
03Colorado~30K1.12×
04Idaho~8K1.12×
05California~200K1.10×
06Virginia~40K1.10×
07Vermont~3K1.10×
08Wyoming~2K1.10×
09Alaska~3K1.09×
10Washington~30K1.07×
11Hawaii~7K1.05×
12South Dakota~4K1.05×
13New Hampshire~6K1.04×
14North Dakota~3K1.03×
15Maine~5K1.02×
16Massachusetts~30K1.00×
17Rhode Island~5K1.00×
18New Mexico~7K0.99×
19West Virginia~7K0.99×
20Delaware~4K0.99×
21New Jersey~40K0.98×
22Missouri~20K0.97×
23Wisconsin~20K0.97×
24Connecticut~10K0.97×
25Nevada~10K0.97×
26Washington, District of Columbia~4K0.97×
27Minnesota~20K0.96×
28Kentucky~20K0.96×
29Arkansas~10K0.96×
30Kansas~10K0.96×
31Nebraska~7K0.96×
32Mississippi~10K0.95×
33North Carolina~40K0.94×
34Oklahoma~20K0.94×
35Iowa~10K0.94×
36New York~80K0.93×
37Pennsylvania~50K0.92×
38Arizona~30K0.92×
39Tennessee~30K0.92×
40Georgia~40K0.91×
41Michigan~40K0.91×
42Indiana~20K0.91×
43Maryland~20K0.91×
44South Carolina~20K0.91×
45Louisiana~20K0.91×
46Ohio~40K0.90×
47Alabama~20K0.90×
48Florida~90K0.89×
49Illinois~40K0.89×
50Texas~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Rock-climbing equipment, United States
0.85×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rock-climbing equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rock-climbing equipment audience
#·InterestCategoryAffinity×
01Fischer (company)Sports123.00×
02Renault KangooCars & Mobility76.36×
03Jack WolfskinFashion & Accessoires55.00×
04Ford TransitCars & Mobility27.69×
05Alex HonnoldSports22.67×
06Ender's GameLiterature20.47×
07ShimanoCars & Mobility18.37×
08ParaglidingSports18.06×
09FIS Alpine Ski World CupSports17.53×
10Arc'teryxFashion & Accessoires14.55×
11Extreme sportSports8.98×
12Truck camperCars & Mobility8.94×
13Max VerstappenSports8.93×
14VanCars & Mobility6.67×
15Family carCars & Mobility6.51×
16Alpine skiingSports6.06×
17Backpacking (travel)Travel & Leisure5.39×
18Standup paddleboardingSports5.37×
19Ski resortTravel & Leisure4.33×
20Planet FitnessSports2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rock-climbing equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rock-climbing equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.10×
Risk AppetiteTHRILL4.82×
TravellingTHRILL3.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rock-climbing equipment audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
IndulgenceJOY0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rock-climbing equipment have in United States?

Rock-climbing equipment has an estimated audience of 1,477,541 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rock-climbing equipment fans?

43.8% of Rock-climbing equipment fans are female, 56.2% are male, with an average age of 39.0 years.

03

Which brands do Rock-climbing equipment fans like most?

Rock-climbing equipment fans show strongest brand affinity for Fischer (company) (123×), Alex Honnold (22.67×), and Extreme sport (8.98×) over the country average.

04

Where do Rock-climbing equipment fans live in United States?

Rock-climbing equipment fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rock-climbing equipment fans also like?

Beyond Rock-climbing equipment itself, the audience over-indexes on Alex Honnold (22.67×), Extreme sport (8.98×), Jack Wolfskin (55×), and Shimano (18.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Rock-climbing equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock-climbing equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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