Hostel Audience in United States

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Hostel has an estimated audience of 4,138,700 people in United States. 62.2% are female, 37.8% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Hostelling International, Lodging, Backpacking (travel), Birkenstock, Sierra Trading Post.

The average Hostel fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hostelling International, Lodging, Backpacking (travel), with strongest over-indexing on Hostelling International (31.01× the country average). Demographically, the Hostel audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Hostel fans

Demographic split for Hostel audience in United States
MetricValue
Female62.2%
Male37.8%
Average age45.6
Estimated audience size4,138,700

Audience persona

The typical Hostel fan in United States is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Hostel in United States
RegionReachAffinity
California674,7091.48×
Texas333,3240.94×
New York296,6491.28×
Florida264,4860.94×
Illinois141,3521.03×
Washington127,8691.54×
Pennsylvania123,4490.89×
North Carolina111,8600.9×
Colorado106,2041.63×
Georgia105,4540.83×
Virginia99,4030.99×
Massachusetts97,4061.19×
New Jersey96,5770.92×
Ohio96,4140.76×
Michigan92,0100.85×
Arizona82,9920.98×
Oregon74,6741.57×
Maryland65,1710.92×
Tennessee65,0550.78×
Indiana59,4670.79×
Minnesota55,6540.94×
Wisconsin52,0800.84×
Missouri50,4410.76×
South Carolina45,9380.74×
Louisiana45,2210.85×
Alabama44,7390.77×
Hawaii42,4202.38×
Nevada42,3931.06×
Utah42,1381.14×
Kentucky39,1680.75×
Connecticut34,0830.82×
Oklahoma32,2170.7×
Iowa26,8440.79×
Kansas23,4730.72×
Arkansas23,0220.68×
Washington, District of Columbia22,7341.83×
Mississippi20,6870.61×
New Mexico19,1870.92×
Idaho17,2000.83×
Maine15,6331.05×
Alaska15,1031.71×
New Hampshire14,2700.88×
Montana14,2001.24×
Nebraska13,9320.67×
West Virginia13,3650.69×
Rhode Island12,7900.97×
Vermont11,0891.53×
Delaware7,3580.64×
Wyoming6,3141.03×
South Dakota6,2600.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hostel audience
BrandAffinityCategory
Hostelling International31.01×Travel & Leisure
Lodging6.21×Travel & Leisure
Backpacking (travel)9.42×Travel & Leisure
Birkenstock8.23×Fashion & Accessoires
Sierra Trading Post15.31×Fashion & Accessoires
Apartamento38.26×Home & Garden
Instant messaging3.16×Internet & Social Media
Road trip5.08×Travel & Leisure
Food and drink1.7×Food & Beverages
U.S. state2.15×Travel & Leisure
Recreation2.61×Travel & Leisure
Food1.65×Food & Beverages
National park3.98×Travel & Leisure
United States1.78×Travel & Leisure
Culture1.84×Literature
New York City2.06×Travel & Leisure
Business1.66×Business & Career
Woman2×Kids & Family
Education1.92×Business & Career
Transport2.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hostel audience
TraitClusterScore
TravellingTHRILL3.59
Risk AppetiteTHRILL3.28
SustainabilityBALANCE3.25
Luxury OrientationPREMIUM2.49
Design AffinityPREMIUM2.25
Pet OwnershipJOY2.08

Worldwide distribution

Worldwide audience distribution share by country for Hostel
CountryShare
United States19.9%
United Kingdom9.6%
China7.0%

See Hostel audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Hostel have in United States?

Hostel has an estimated audience of 4,138,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Hostel fans?

62.2% of Hostel fans are female, 37.8% are male, with an average age of 45.6 years.

Which brands do Hostel fans like most?

Hostel fans show strongest brand affinity for Hostelling International (31.01×), Lodging (6.21×), and Backpacking (travel) (9.42×) over the country average.

Where do Hostel fans live in United States?

Hostel fans in United States are most concentrated in California (reach 674,709), Texas (reach 333,324), and New York (reach 296,649). These three regions account for the largest share of the active audience.

What other brands do Hostel fans also like?

Beyond Hostel itself, the audience over-indexes on Lodging (6.21×), Backpacking (travel) (9.42×), Birkenstock (8.23×), and Sierra Trading Post (15.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hostel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.