Rascasse Audience Intelligence

Hostel Audience in United States

A data profile of the people who buy, follow and care about Hostel in United States — modelled from more than twelve digital signal sources. Hostel has an estimated audience of 4,138,700 people in United States.

#34among Travel type in United States#4242among Topic in United States#651in Travel & Leisure

The average Hostel fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hostelling International, Lodging, Backpacking (travel), with strongest over-indexing on Hostelling International (31.01× the country average).

Demographically, the Hostel audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hostel fan in United States is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hostel profile in United States.

Audience size
4.1M
in United States
Gender
62.2%♀
37.8% male
Age
45.6
average years
Country rank
#7830
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hostel fans

62.2% are female, 37.8% are male, average age 45.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Hostel audience in United States
MetricValue
Female62.2%
Male37.8%
Average age45.6
Estimated audience size4,138,700
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Hostel audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Hostel audience comes from United States.

Worldwide audience distribution share by country for Hostel
CountryShare
United States19.8%
United Kingdom9.6%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hostel audience in United States is strongest.

Fig. 05

Top regions by affinity

Hostel fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K2.41×
02Hawaii~40K2.16×
03Alaska~20K1.77×
04Washington, District of Columbia~20K1.72×
05Colorado~100K1.52×
06Oregon~70K1.51×
07Vermont~10K1.49×
08Washington~100K1.45×
09California~600K1.39×
10Montana~10K1.29×
11New York~300K1.25×
12Massachusetts~90K1.12×
13Utah~40K1.11×
14Maine~20K1.09×
15Illinois~100K1.06×
16New Hampshire~20K1.03×
17Nevada~40K1.01×
18Arizona~80K0.96×
19New Mexico~20K0.96×
20Rhode Island~10K0.96×
21Kansas~30K0.95×
22Virginia~90K0.94×
23New Jersey~100K0.91×
24Florida~300K0.90×
25Maryland~60K0.88×
26Minnesota~50K0.88×
27Texas~300K0.87×
28North Carolina~100K0.87×
29Pennsylvania~100K0.85×
30Louisiana~40K0.84×
31Connecticut~30K0.84×
32Idaho~20K0.84×
33Wisconsin~50K0.82×
34Michigan~90K0.80×
35Georgia~100K0.79×
36Iowa~30K0.79×
37Ohio~100K0.77×
38Tennessee~60K0.77×
39Indiana~60K0.75×
40Alabama~40K0.75×
41Missouri~50K0.74×
42Kentucky~40K0.73×
43South Carolina~40K0.72×
44West Virginia~10K0.72×
45South Dakota~7K0.71×
46Oklahoma~30K0.70×
47Arkansas~20K0.68×
48Delaware~8K0.68×
49Nebraska~10K0.66×
50Mississippi~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Hostel, United States
0.63×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hostel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hostel audience
#·InterestCategoryAffinity×
01ApartamentoHome & Garden38.26×
02Hostelling InternationalTravel & Leisure31.01×
03Sierra Trading PostFashion & Accessoires15.31×
04Backpacking (travel)Travel & Leisure9.42×
05BirkenstockFashion & Accessoires8.23×
06LodgingTravel & Leisure6.21×
07Road tripTravel & Leisure5.08×
08National parkTravel & Leisure3.98×
09Instant messagingInternet & Social Media3.16×
10RecreationTravel & Leisure2.61×
11U.S. stateTravel & Leisure2.15×
12New York CityTravel & Leisure2.06×
13WomanKids & Family2.00×
14EducationBusiness & Career1.92×
15CultureLiterature1.84×
16United StatesTravel & Leisure1.78×
17Food and drinkFood & Beverages1.70×
18BusinessBusiness & Career1.66×
19FoodFood & Beverages1.65×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hostel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hostel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.78×
SustainabilityBALANCE2.75×
MindfulnessBALANCE2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hostel audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.04×
Family OrientationCONSERVATISM1.05×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hostel have in United States?

Hostel has an estimated audience of 4,138,700 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hostel fans?

62.2% of Hostel fans are female, 37.8% are male, with an average age of 45.6 years.

03

Which brands do Hostel fans like most?

Hostel fans show strongest brand affinity for Hostelling International (31.01×), Lodging (6.21×), and Backpacking (travel) (9.42×) over the country average.

04

Where do Hostel fans live in United States?

Hostel fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hostel fans also like?

Beyond Hostel itself, the audience over-indexes on Lodging (6.21×), Backpacking (travel) (9.42×), Birkenstock (8.23×), and Sierra Trading Post (15.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Hostel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hostel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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