Rascasse Audience Intelligence

Rocky Mountaineer Target Market in United States

A data profile of the people who buy, follow and care about Rocky Mountaineer in United States — modelled from more than twelve digital signal sources. Rocky Mountaineer has an estimated audience of 1,913,585 people in United States.

#1513among Brand in United States#1150in Travel & Leisure

The average Rocky Mountaineer fan in United States is 54.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Colorado.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (13.26× the country average).

Demographically, the Rocky Mountaineer audience skews balanced with an average age of 54.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rocky Mountaineer fan in United States is balanced, around 54.7 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rocky Mountaineer profile in United States.

Audience size
1.9M
in United States
Gender
51.5%♀
48.5% male
Age
54.7
average years
Country rank
#14741
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rocky Mountaineer

51.5% are female, 48.5% are male, average age 54.7.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Rocky Mountaineer audience in United States
MetricValue
Female51.5%
Male48.5%
Average age54.7
Estimated audience size1,913,585
Fig. 03

Age distribution

Ø 54.7
average years
Age distribution of the Rocky Mountaineer audience in United States
Age bracketShare%
16-192%
20-293%
30-396%
40-4914%
50+76%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Rocky Mountaineer audience comes from United States.

Worldwide audience distribution share by country for Rocky Mountaineer
CountryShare
United States52.7%
Canada12.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rocky Mountaineer audience in United States is strongest.

Fig. 05

Top regions by affinity

Rocky Mountaineer customers by region in United States
#RegionReachAffinity×
01Utah~70K4.15×
02Colorado~100K3.54×
03Wyoming~9K3.23×
04Montana~10K2.59×
05Idaho~20K1.79×
06New Mexico~10K1.45×
07Washington~50K1.16×
08South Dakota~5K1.14×
09North Dakota~4K1.03×
10Texas~200K0.96×
11Oregon~20K0.91×
12Nebraska~9K0.91×
13Virginia~40K0.89×
14Kansas~10K0.88×
15Indiana~30K0.85×
16Illinois~50K0.84×
17Georgia~50K0.84×
18Minnesota~20K0.84×
19Oklahoma~20K0.84×
20Alaska~3K0.84×
21Tennessee~30K0.83×
22Missouri~30K0.83×
23Nevada~20K0.81×
24Arizona~30K0.80×
25Pennsylvania~50K0.79×
26Ohio~50K0.79×
27North Carolina~50K0.79×
28Wisconsin~20K0.79×
29Iowa~10K0.78×
30West Virginia~7K0.78×
31New Hampshire~6K0.77×
32Kentucky~20K0.75×
33Florida~90K0.72×
34Maine~5K0.72×
35Michigan~40K0.71×
36Louisiana~20K0.70×
37South Carolina~20K0.69×
38California~100K0.68×
39Arkansas~10K0.68×
40Delaware~4K0.66×
41Massachusetts~20K0.63×
42Hawaii~5K0.62×
43Mississippi~10K0.60×
44Washington, District of Columbia~4K0.60×
45Maryland~20K0.57×
46Alabama~20K0.57×
47Connecticut~10K0.57×
48New York~60K0.56×
49New Jersey~30K0.56×
50Rhode Island~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Rocky Mountaineer, United States
0.54×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rocky Mountaineer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rocky Mountaineer audience
#·InterestCategoryAffinity×
01Graham NashMusic & Radio51.25×
02Ron Jon Surf ShopSports28.89×
03AeroméxicoTravel & Leisure24.56×
04T. Rowe PriceBusiness & Career21.36×
05ExxonMobilCars & Mobility20.37×
06Copa AirlinesTravel & Leisure16.41×
07Elderly careHealth15.07×
08Sustainable energyHome & Garden13.26×
09QVCMovies & TV9.75×
10Renewable energyBusiness & Career9.65×
11First class travelTravel & Leisure9.15×
12FedExBusiness & Career7.83×
13Weather forecastingHome & Garden7.16×
14Solar energyHome & Garden4.75×
15Mortgage loansBusiness & Career4.50×
16Vehicle insuranceCars & Mobility4.00×
17Discount storesShopping3.74×
18AirbnbTravel & Leisure3.68×
19PinterestInternet & Social Media3.53×
20FurnitureHome & Garden2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rocky Mountaineer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rocky Mountaineer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.28×
Family OrientationCONSERVATISM3.93×
SustainabilityBALANCE3.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rocky Mountaineer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Luxury OrientationPREMIUM0.79×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rocky Mountaineer's target market in United States?

Rocky Mountaineer's target market in United States covers an estimated 1,913,585 people, concentrated in Texas and California.

02

What is the gender split and age of Rocky Mountaineer customers?

51.5% of the Rocky Mountaineer audience are female, 48.5% are male, with an average age of 54.7 years.

03

Which brands do Rocky Mountaineer fans like most?

Rocky Mountaineer fans show strongest brand affinity for Sustainable energy (13.26×), Renewable energy (9.65×), and FedEx (7.83×) over the country average.

04

Where do Rocky Mountaineer fans live in United States?

Rocky Mountaineer fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Colorado (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rocky Mountaineer fans also like?

Beyond Rocky Mountaineer itself, the audience over-indexes on Renewable energy (9.65×), FedEx (7.83×), QVC (9.75×), and First class travel (9.15×) compared to the United States average.

Appendix

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See Rocky Mountaineer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocky Mountaineer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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