Rocky Mountaineer Audience in United States

Rocky Mountaineer logo

Rocky Mountaineer has an estimated audience of 1,953,660 people in United States. 51.5% are female, 48.5% are male, average age 54.7. Top regions: Texas, California, Colorado. Top brand affinities: Kendra Scott, San Jacinto, California, Cherish (group), Governor of Michigan, Jennifer Fisher Jewelry.

The average Rocky Mountaineer fan in United States is 54.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Colorado. Top brand affinities include Kendra Scott, San Jacinto, California, Cherish (group), with strongest over-indexing on Kendra Scott (30.54× the country average). Demographically, the Rocky Mountaineer audience skews balanced with an average age of 54.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Rocky Mountaineer fans

Demographic split for Rocky Mountaineer audience in United States
MetricValue
Female51.5%
Male48.5%
Average age54.7
Estimated audience size1,953,660

Audience persona

The typical Rocky Mountaineer fan in United States is balanced, around 54.7 years old, with strong Patriotism tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Rocky Mountaineer in United States
RegionReachAffinity
Texas156,0670.93×
California155,4560.72×
Colorado123,0674×
Florida101,9600.77×
Utah74,7564.27×
New York65,0550.6×
Illinois58,0640.89×
Pennsylvania50,3250.77×
Washington48,4041.24×
Ohio47,6840.79×
Georgia47,5640.79×
North Carolina45,7260.78×
Virginia41,7870.88×
Michigan34,4430.67×
Tennessee33,5050.85×
Arizona33,2750.83×
Indiana29,2180.82×
New Jersey28,2980.57×
Massachusetts26,1520.68×
Missouri24,8950.79×
Wisconsin22,5470.77×
Minnesota22,0410.79×
Oregon20,8140.93×
Maryland19,6480.58×
South Carolina18,0250.61×
Oklahoma17,6410.81×
Idaho17,4741.78×
Kentucky17,4510.71×
Louisiana17,3090.69×
Nevada15,6230.83×
Montana14,4172.66×
New Mexico14,2861.46×
Alabama14,0330.51×
Kansas13,5680.88×
Iowa11,7440.73×
Connecticut11,0680.56×
Arkansas11,0280.69×
Wyoming9,4223.25×
Mississippi9,0120.56×
Nebraska8,5330.87×
West Virginia6,6530.73×
New Hampshire5,7600.75×
Hawaii4,9540.59×
South Dakota4,7041.04×
Maine4,4310.63×
Washington, District of Columbia3,6940.63×
North Dakota3,5970.9×
Rhode Island2,9840.48×
Delaware2,9490.55×
Alaska2,9140.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocky Mountaineer audience
BrandAffinityCategory
Kendra Scott30.54×Fashion & Accessoires
San Jacinto, California31×Travel & Leisure
Cherish (group)18.52×Music & Radio
Governor of Michigan10.53×Politics & Society
Jennifer Fisher Jewelry33.82×Fashion & Accessoires
Wok7.59×Food & Beverages
headspace10.58×Health
Georgia Southern Eagles football14.64×Sports
Cryptic crossword16.73×Technology & Electronics
Israel2.28×Travel & Leisure
HydraFacial8.64×Beauty & Wellness
The Gruffalo (film)16.29×Movies & TV
Jeep Wagoneer5.02×Cars & Mobility
Goma15.37×Travel & Leisure
Fairy godmother6.32×Literature
Google Home5.08×Technology & Electronics
Hibachi6.05×Food & Beverages
El Paso County, Colorado9.41×Travel & Leisure
Goop3.91×Internet & Social Media
Grace Slick6.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocky Mountaineer audience
TraitClusterScore
PatriotismCONSERVATISM2.87
TravellingTHRILL1.95
Quality AwarenessPREMIUM1.78
Family OrientationCONSERVATISM1.56
SpiritualityBALANCE1.55
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Rocky Mountaineer
CountryShare
United States53.1%
Canada12.8%
United Kingdom6.3%

See Rocky Mountaineer audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rocky Mountaineer have in United States?

Rocky Mountaineer has an estimated audience of 1,953,660 people in United States, concentrated in Texas and California.

What is the gender split and age of Rocky Mountaineer fans?

51.5% of Rocky Mountaineer fans are female, 48.5% are male, with an average age of 54.7 years.

Which brands do Rocky Mountaineer fans like most?

Rocky Mountaineer fans show strongest brand affinity for Kendra Scott (30.54×), San Jacinto, California (31×), and Cherish (group) (18.52×) over the country average.

Where do Rocky Mountaineer fans live in United States?

Rocky Mountaineer fans in United States are most concentrated in Texas (reach 156,067), California (reach 155,456), and Colorado (reach 123,067). These three regions account for the largest share of the active audience.

What other brands do Rocky Mountaineer fans also like?

Beyond Rocky Mountaineer itself, the audience over-indexes on San Jacinto, California (31×), Cherish (group) (18.52×), Governor of Michigan (10.53×), and Jennifer Fisher Jewelry (33.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocky Mountaineer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.