Boat trailer Audience in United States

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Boat trailer has an estimated audience of 967,649 people in United States. 14.6% are female, 85.4% are male, average age 49.9. Top regions: Florida, Texas, California. Top brand affinities: CarGurus, Google Maps, Capital One, Powerball, Enterprise Rent-A-Car.

The average Boat trailer fan in United States is 49.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (28.9× the country average). Demographically, the Boat trailer audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Boat trailer fans

Demographic split for Boat trailer audience in United States
MetricValue
Female14.6%
Male85.4%
Average age49.9
Estimated audience size967,649

Audience persona

The typical Boat trailer fan in United States is more male, around 49.9 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Boat trailer in United States
RegionReachAffinity
Florida103,3331.58×
Texas62,0780.75×
California58,7400.55×
New York33,9940.63×
North Carolina30,8391.06×
Georgia28,2140.95×
Washington26,8521.38×
Michigan26,5261.05×
Louisiana25,9072.08×
Pennsylvania25,4650.78×
Virginia21,5440.91×
Ohio21,4580.72×
South Carolina20,7501.43×
Illinois20,3250.63×
Wisconsin17,6711.21×
Tennessee17,4550.9×
Massachusetts17,3460.91×
Minnesota17,0911.23×
Alabama16,6381.23×
New Jersey15,8950.65×
Indiana14,6520.83×
Missouri13,7130.88×
Maryland13,2940.8×
Mississippi12,3101.54×
Oregon11,0691×
Arkansas10,8481.36×
Arizona10,6650.54×
Kentucky10,4830.86×
Oklahoma9,0560.84×
Colorado9,0250.59×
Connecticut8,9790.93×
Iowa7,8690.99×
Maine7,3642.12×
Utah5,8870.68×
Kansas5,5260.72×
New Hampshire4,9301.29×
Nevada4,6230.49×
Idaho4,5790.94×
Nebraska4,2980.89×
West Virginia4,0160.89×
Hawaii3,7590.9×
Rhode Island3,7171.21×
Alaska3,6801.78×
Montana3,6721.37×
New Mexico2,5000.52×
North Dakota2,4321.22×
South Dakota2,3571.05×
Delaware2,2770.85×
Vermont1,7641.04×
Wyoming1,2930.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boat trailer audience
BrandAffinityCategory
CarGurus28.9×Cars & Mobility
Google Maps12.37×Internet & Social Media
Capital One11.99×Business & Career
Powerball8.36×Games
Enterprise Rent-A-Car11.49×Cars & Mobility
Indeed.com7.6×Business & Career
Aaron Rodgers10.68×Sports
AccuWeather10.59×Home & Garden
Circle K11.38×Shopping
Google News8.85×News
Group buying20×Shopping
Bruce Willis9.31×Movies & TV
Mega Millions8.81×Games
Jeff Bezos13.37×Business & Career
Nicolas Cage14.38×Movies & TV
Iveco49.42×Cars & Mobility
Vistaprint14.76×Business & Career
Google Earth11.15×Internet & Social Media
Clint Eastwood10.02×Movies & TV
ICloud10.19×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boat trailer audience
TraitClusterScore
Need for SecurityCONSERVATISM1.78
PatriotismCONSERVATISM1.58
Risk AppetiteTHRILL1.34
DIY MentalityTHRILL1.34
Career OrientationPOWER1.13
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Boat trailer
CountryShare
United States56.3%
Australia9.5%
Canada8.5%

See Boat trailer audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Boat trailer have in United States?

Boat trailer has an estimated audience of 967,649 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Boat trailer fans?

14.6% of Boat trailer fans are female, 85.4% are male, with an average age of 49.9 years.

Which brands do Boat trailer fans like most?

Boat trailer fans show strongest brand affinity for CarGurus (28.9×), Google Maps (12.37×), and Capital One (11.99×) over the country average.

Where do Boat trailer fans live in United States?

Boat trailer fans in United States are most concentrated in Florida (reach 103,333), Texas (reach 62,078), and California (reach 58,740). These three regions account for the largest share of the active audience.

What other brands do Boat trailer fans also like?

Beyond Boat trailer itself, the audience over-indexes on Google Maps (12.37×), Capital One (11.99×), Powerball (8.36×), and Enterprise Rent-A-Car (11.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.