University of Waterloo Audience in United States

University of Waterloo logo

University of Waterloo has an estimated audience of 403,583 people in United States. 56.3% are female, 43.7% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: York University, Yahoo! News, natural hair, Waterloo, Ontario, University of California, Davis.

The average University of Waterloo fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include York University, Yahoo! News, natural hair, with strongest over-indexing on York University (140.62× the country average). Demographically, the University of Waterloo audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Waterloo fans

Demographic split for University of Waterloo audience in United States
MetricValue
Female56.3%
Male43.7%
Average age36.3
Estimated audience size403,583

Audience persona

The typical University of Waterloo fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for York University.

Top regions in United States

Top regions ranked by reach for University of Waterloo in United States
RegionReachAffinity
California86,7491.95×
Texas44,0841.27×
New York40,5731.8×
Florida25,2050.92×
Illinois17,9741.34×
New Jersey17,8651.74×
Massachusetts15,8311.99×
Pennsylvania15,6861.15×
Virginia14,3331.46×
Georgia14,0651.13×
Washington13,9421.72×
North Carolina12,3101.01×
Michigan12,1841.15×
Ohio10,1130.81×
Maryland10,0421.45×
Arizona7,1750.87×
Indiana6,9550.94×
Minnesota6,4431.11×
Connecticut6,1331.52×
Colorado5,9650.94×
Tennessee5,8850.73×
Wisconsin5,5230.91×
Iowa5,5111.66×
Oregon4,8671.05×
Missouri4,6550.72×
South Carolina4,1870.69×
Nevada3,4540.88×
Alabama3,3660.6×
Louisiana3,3250.64×
Kentucky3,2990.65×
Oklahoma2,7570.62×
Utah2,6070.72×
Kansas2,3400.74×
Washington, District of Columbia2,0251.67×
Arkansas1,9190.58×
Hawaii1,8451.06×
Nebraska1,6080.79×
New Hampshire1,5810.99×
Mississippi1,5640.47×
Rhode Island1,3701.07×
New Mexico1,3230.65×
Maine1,2710.88×
Idaho1,1470.57×
Delaware1,0340.93×
Vermont8861.25×
West Virginia8120.43×
Montana6630.59×
South Dakota5600.6×
Alaska5160.6×
North Dakota4940.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Waterloo audience
BrandAffinityCategory
York University140.62×Business & Career
Yahoo! News9.64×News
natural hair17.11×Beauty & Wellness
Waterloo, Ontario56.5×Travel & Leisure
University of California, Davis42.49×Business & Career
Afro-textured hair13.75×Beauty & Wellness
Gumtree36.87×Home & Garden
Movie Review14.44×Movies & TV
Arts and music2.94×Arts & Culture
Bible study (Christian)13.66×Politics & Society
Sports2.88×Sports
Music2.79×Business & Career
Food and drink2.73×Food & Beverages
Human Hair Extensions17.1×Beauty & Wellness
Movies2.77×Movies & TV
University of California, San Diego36.75×Business & Career
Outdoor recreation2.85×Sports
Food2.63×Food & Beverages
Reading2.63×Literature
Entertainment2.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Waterloo audience
TraitClusterScore
SustainabilityBALANCE1.33
Social Media UsageJOY1.32
PatriotismCONSERVATISM1.29
Career OrientationPOWER1.22
Early Adopter MentalityPOWER1.22
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for University of Waterloo
CountryShare
China18.6%
United States15.1%
Canada11.0%

See University of Waterloo audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Waterloo have in United States?

University of Waterloo has an estimated audience of 403,583 people in United States, concentrated in California and Texas.

What is the gender split and age of University of Waterloo fans?

56.3% of University of Waterloo fans are female, 43.7% are male, with an average age of 36.3 years.

Which brands do University of Waterloo fans like most?

University of Waterloo fans show strongest brand affinity for York University (140.62×), Yahoo! News (9.64×), and natural hair (17.11×) over the country average.

Where do University of Waterloo fans live in United States?

University of Waterloo fans in United States are most concentrated in California (reach 86,749), Texas (reach 44,084), and New York (reach 40,573). These three regions account for the largest share of the active audience.

What other brands do University of Waterloo fans also like?

Beyond University of Waterloo itself, the audience over-indexes on Yahoo! News (9.64×), natural hair (17.11×), Waterloo, Ontario (56.5×), and University of California, Davis (42.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Waterloo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.