Rascasse Audience Intelligence

University of Waterloo Audience in United States

A data profile of the people who buy, follow and care about University of Waterloo in United States — modelled from more than twelve digital signal sources. University of Waterloo has an estimated audience of 403,583 people in United States.

#345among University in United States#4586among POI in United States#2551in Business & Career

The average University of Waterloo fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include York University, Yahoo! News, natural hair, with strongest over-indexing on York University (140.62× the country average).

Demographically, the University of Waterloo audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Waterloo fan in United States is more female, around 36.3 years old, with strong Individualism tendencies and a notable affinity for York University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Waterloo profile in United States.

Audience size
404K
in United States
Gender
56.3%♀
43.7% male
Age
36.3
average years
Country rank
#41422
POI in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Waterloo fans

56.3% are female, 43.7% are male, average age 36.3.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for University of Waterloo audience in United States
MetricValue
Female56.3%
Male43.7%
Average age36.3
Estimated audience size403,583
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the University of Waterloo audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3915%
40-4916%
50+20%
Fig. 04

Worldwide distribution

15.0%

of the worldwide University of Waterloo audience comes from United States.

Worldwide audience distribution share by country for University of Waterloo
CountryShare
China18.5%
United States15.0%
Canada11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Waterloo audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Waterloo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.99×
02California~80K1.87×
03Washington~10K1.76×
04New York~40K1.69×
05New Jersey~20K1.55×
06Washington, District of Columbia~2K1.49×
07Iowa~5K1.45×
08Connecticut~6K1.41×
09Maryland~9K1.36×
10Virginia~10K1.35×
11Illinois~20K1.26×
12Vermont<1K1.19×
13Pennsylvania~20K1.14×
14Michigan~10K1.13×
15Texas~40K1.12×
16New Hampshire~2K1.07×
17Rhode Island~1K1.06×
18Hawaii~2K1.05×
19Georgia~10K1.04×
20Minnesota~6K1.04×
21Oregon~5K1.02×
22Maine~1K1.00×
23Delaware~1K0.97×
24North Carolina~10K0.95×
25Colorado~6K0.95×
26Wisconsin~6K0.95×
27Indiana~7K0.93×
28Florida~30K0.92×
29Kansas~3K0.92×
30Alaska<1K0.91×
31South Dakota<1K0.90×
32North Dakota<1K0.90×
33Arizona~7K0.89×
34Montana<1K0.88×
35Nevada~3K0.87×
36Nebraska~2K0.87×
37Ohio~10K0.85×
38Utah~3K0.83×
39New Mexico~2K0.83×
40Idaho~2K0.83×
41West Virginia~2K0.82×
42Missouri~5K0.79×
43Arkansas~3K0.79×
44Tennessee~6K0.77×
45South Carolina~5K0.77×
46Mississippi~3K0.77×
47Oklahoma~3K0.76×
48Kentucky~4K0.75×
49Louisiana~4K0.74×
50Alabama~4K0.73×
Fig. 06

Affinity by region

Affinity by region — University of Waterloo, United States
0.73×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Waterloo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Waterloo audience
#·InterestCategoryAffinity×
01York UniversityBusiness & Career140.62×
02Waterloo, OntarioTravel & Leisure56.50×
03University of California, DavisBusiness & Career42.49×
04GumtreeHome & Garden36.87×
05University of California, San DiegoBusiness & Career36.75×
06natural hairBeauty & Wellness17.11×
07Human Hair ExtensionsBeauty & Wellness17.10×
08Movie ReviewMovies & TV14.44×
09Afro-textured hairBeauty & Wellness13.75×
10Bible study (Christian)Politics & Society13.66×
11Yahoo! NewsNews9.64×
12Arts and musicArts & Culture2.94×
13SportsSports2.88×
14Outdoor recreationSports2.85×
15MusicBusiness & Career2.79×
16MoviesMovies & TV2.77×
17EntertainmentMovies & TV2.74×
18Food and drinkFood & Beverages2.73×
19FoodFood & Beverages2.63×
20ReadingLiterature2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Waterloo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Waterloo audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.90×
Career OrientationPOWER1.90×
Urban LifestyleOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Waterloo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Social Media UsageJOY0.61×
Risk AppetiteTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Waterloo have in United States?

University of Waterloo has an estimated audience of 403,583 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of Waterloo fans?

56.3% of University of Waterloo fans are female, 43.7% are male, with an average age of 36.3 years.

03

Which brands do University of Waterloo fans like most?

University of Waterloo fans show strongest brand affinity for York University (140.62×), Yahoo! News (9.64×), and natural hair (17.11×) over the country average.

04

Where do University of Waterloo fans live in United States?

University of Waterloo fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Waterloo fans also like?

Beyond University of Waterloo itself, the audience over-indexes on Yahoo! News (9.64×), natural hair (17.11×), Waterloo, Ontario (56.5×), and University of California, Davis (42.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Waterloo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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