Rascasse Audience Intelligence

University of California, San Diego Audience in United States

Name: University of California, San Diego — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, San Diego in United States — modelled from more than twelve digital signal sources. University of California, San Diego has an estimated audience of 881,313 people in United States.

#154among University in United States #2389among POI in United States #1658in Business & Career

The average University of California, San Diego fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of California, Berkeley, Columbia University, University of Southern California, with strongest over-indexing on University of California, Berkeley (34.22× the country average).

Demographically, the University of California, San Diego audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, San Diego fan in United States is balanced, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for University of California, Berkeley.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, San Diego profile in United States.

Audience size

881K

in United States

Gender

54.6%♀

45.4% male

Age

34.6

average years

Country rank

#25758

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, San Diego fans

54.6% are female, 45.4% are male, average age 34.6.

Fig. 02

Gender split

54.6%

Female

45.4%

Male

Demographic split for University of California, San Diego audience in United States
Metric	Value
Female	54.6%
Male	45.4%
Average age	34.6
Estimated audience size	881,313

Fig. 03

Age distribution

Age distribution of the University of California, San Diego audience in United States
Age bracket	Share	%
16-19		35%
20-29		20%
30-39		16%
40-49		15%
50+		15%

Fig. 04

Worldwide distribution

55.7%

of the worldwide University of California, San Diego audience comes from United States.

Worldwide audience distribution share by country for University of California, San Diego
Country	Share
United States	55.7%
Mexico	5.9%
France	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, San Diego audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, San Diego fans by region: top regions in United States
#	Region	Reach	×
01	California	~700K	12.23×
02	Hawaii	~8K	2.00×
03	Washington	~30K	1.78×
04	Washington, District of Columbia	~4K	1.59×
05	Arizona	~30K	1.45×
06	Colorado	~20K	1.41×
07	Oregon	~10K	1.40×
08	Massachusetts	~20K	1.37×
09	Nevada	~10K	1.24×
10	Maryland	~20K	1.15×
11	Minnesota	~10K	1.05×
12	Illinois	~30K	1.03×
13	Connecticut	~9K	1.02×
14	Utah	~8K	1.01×
15	Virginia	~20K	1.00×
16	New Jersey	~20K	0.93×
17	Idaho	~4K	0.93×
18	Montana	~2K	0.93×
19	New Mexico	~4K	0.92×
20	Alaska	~2K	0.92×
21	Vermont	~1K	0.89×
22	New Hampshire	~3K	0.86×
23	Rhode Island	~2K	0.86×
24	Texas	~60K	0.81×
25	North Dakota	~1K	0.81×
26	Kansas	~5K	0.79×
27	Iowa	~6K	0.78×
28	Nebraska	~3K	0.78×
29	South Dakota	~2K	0.78×
30	Delaware	~2K	0.76×
31	New York	~40K	0.75×
32	Missouri	~10K	0.74×
33	Pennsylvania	~20K	0.73×
34	Maine	~2K	0.73×
35	Wisconsin	~9K	0.69×
36	West Virginia	~3K	0.68×
37	Louisiana	~8K	0.67×
38	Georgia	~20K	0.66×
39	Arkansas	~5K	0.66×
40	Michigan	~10K	0.64×
41	Mississippi	~5K	0.64×
42	Oklahoma	~6K	0.63×
43	North Carolina	~20K	0.62×
44	Indiana	~10K	0.62×
45	Tennessee	~10K	0.61×
46	Kentucky	~6K	0.57×
47	South Carolina	~7K	0.56×
48	Alabama	~7K	0.56×
49	Ohio	~20K	0.55×
50	Florida	~30K	0.54×

Affinity by region — University of California, San Diego, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, San Diego audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, San Diego audience
#	Interest	Category	×
01	University of Waterloo	Business & Career	36.75×
02	University of California, Berkeley	Business & Career	34.22×
03	Princeton University	Business & Career	26.68×
04	University of Southern California	Business & Career	25.94×
05	Columbia University	Business & Career	21.70×
06	Cornell University	Business & Career	20.82×
07	Colorado Rockies	Sports	20.77×
08	Thandie Newton	Movies & TV	20.00×
09	University of Washington	Business & Career	19.81×
10	Benihana	Food & Beverages	15.61×
11	Colgate University	Business & Career	14.34×
12	University of California	Business & Career	14.06×
13	Arizona State University	Business & Career	13.70×
14	Gorillaz	Music & Radio	10.85×
15	Jessica Alba	Movies & TV	9.47×
16	Spring break	Travel & Leisure	8.04×
17	Duolingo	Business & Career	7.26×
18	Web server	Technology & Electronics	5.73×
19	Boho-chic	Fashion & Accessoires	4.68×
20	Renewable energy	Business & Career	4.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, San Diego audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, San Diego audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.17×
Urban Lifestyle	OPEN	1.80×
Convenience Orientation	PREMIUM	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, San Diego audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.66×
Healthy Lifestyle	BALANCE	0.92×
Tradition	CONSERVATISM	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, San Diego have in United States?

University of California, San Diego has an estimated audience of 881,313 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, San Diego fans?

54.6% of University of California, San Diego fans are female, 45.4% are male, with an average age of 34.6 years.

Which brands do University of California, San Diego fans like most?

University of California, San Diego fans show strongest brand affinity for University of California, Berkeley (34.22×), Columbia University (21.7×), and University of Southern California (25.94×) over the country average.

Where do University of California, San Diego fans live in United States?

University of California, San Diego fans in United States are most concentrated in California (reach ~700K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do University of California, San Diego fans also like?

Beyond University of California, San Diego itself, the audience over-indexes on Columbia University (21.7×), University of Southern California (25.94×), Colorado Rockies (20.77×), and Princeton University (26.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of California, San Diego audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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