University of California, San Diego Audience in United States

University of California, San Diego logo

University of California, San Diego has an estimated audience of 881,313 people in United States. 54.6% are female, 45.4% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Nationality, Vickie Guerrero, Keegan Bradley, Home construction, Mothercare.

The average University of California, San Diego fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Vickie Guerrero, Keegan Bradley, with strongest over-indexing on Nationality (4.88× the country average). Demographically, the University of California, San Diego audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of California, San Diego fans

Demographic split for University of California, San Diego audience in United States
MetricValue
Female54.6%
Male45.4%
Average age34.6
Estimated audience size881,313

Audience persona

The typical University of California, San Diego fan in United States is balanced, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for University of California, San Diego in United States
RegionReachAffinity
California660,9858.51×
Texas66,1550.87×
New York40,8240.83×
Washington34,6781.96×
Florida33,1120.55×
Illinois32,7991.12×
Arizona27,4811.53×
Massachusetts25,6151.48×
Virginia23,7511.11×
Pennsylvania22,5490.76×
New Jersey22,2240.99×
Colorado20,6151.48×
Georgia19,0860.7×
Maryland18,5341.22×
North Carolina16,9490.64×
Ohio15,3520.57×
Michigan15,3510.67×
Oregon14,8331.47×
Minnesota14,0811.12×
Nevada11,0981.3×
Missouri10,5980.75×
Tennessee10,4790.59×
Indiana9,9160.62×
Connecticut9,5011.07×
Wisconsin8,9190.67×
Utah7,9851.01×
Hawaii7,7402.04×
South Carolina6,7690.51×
Louisiana6,6300.58×
Alabama5,7860.47×
Oklahoma5,4540.56×
Iowa5,2920.73×
Kansas5,2390.75×
Kentucky5,1630.47×
Washington, District of Columbia4,6001.74×
New Mexico4,0880.92×
Idaho4,0450.92×
Arkansas4,0380.56×
Mississippi3,2930.45×
Nebraska3,1110.7×
New Hampshire2,7610.79×
Montana2,2230.91×
Rhode Island2,0910.75×
Maine1,7830.56×
Alaska1,4860.79×
West Virginia1,4720.36×
Delaware1,4090.58×
Vermont1,1550.75×
South Dakota1,0890.53×
North Dakota1,0060.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of California, San Diego audience
BrandAffinityCategory
Nationality4.88×Politics & Society
Vickie Guerrero32.95×Business & Career
Keegan Bradley9.97×Sports
Home construction1.57×Home & Garden
Mothercare3.47×Kids & Family
Nebraska Cornhuskers football3.77×Sports
Jesse Plemons3.47×Movies & TV
Goop5.15×Internet & Social Media
Minnesota1.66×Travel & Leisure
JDSU2.74×Business & Career
Panama3.09×Travel & Leisure
JC Whitney13.59×Shopping
Bank account2.03×Business & Career
Hibachi6.37×Food & Beverages
Natural rubber1.66×Cars & Mobility
Isaac Mizrahi12.32×Fashion & Accessoires
Preacher (comics)7.56×Literature
Jaws3.97×Movies & TV
Wok4.28×Food & Beverages
Urban horticulture2.32×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of California, San Diego audience
TraitClusterScore
SustainabilityBALANCE2.38
Early Adopter MentalityPOWER1.49
Urban LifestyleOPEN1.36
MindfulnessBALANCE1.21
Sports ActivityPOWER1.2
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for University of California, San Diego
CountryShare
United States55.8%
Mexico5.9%
France4.8%

See University of California, San Diego audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of California, San Diego have in United States?

University of California, San Diego has an estimated audience of 881,313 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, San Diego fans?

54.6% of University of California, San Diego fans are female, 45.4% are male, with an average age of 34.6 years.

Which brands do University of California, San Diego fans like most?

University of California, San Diego fans show strongest brand affinity for Nationality (4.88×), Vickie Guerrero (32.95×), and Keegan Bradley (9.97×) over the country average.

Where do University of California, San Diego fans live in United States?

University of California, San Diego fans in United States are most concentrated in California (reach 660,985), Texas (reach 66,155), and New York (reach 40,824). These three regions account for the largest share of the active audience.

What other brands do University of California, San Diego fans also like?

Beyond University of California, San Diego itself, the audience over-indexes on Vickie Guerrero (32.95×), Keegan Bradley (9.97×), Home construction (1.57×), and Mothercare (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.