University of California, San Diego Audience in United States

University of California, San Diego has an estimated audience of 881,313 people in United States. 54.6% are female, 45.4% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Nationality, Vickie Guerrero, Keegan Bradley, Home construction, Mothercare.
The average University of California, San Diego fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Vickie Guerrero, Keegan Bradley, with strongest over-indexing on Nationality (4.88× the country average). Demographically, the University of California, San Diego audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of California, San Diego fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 34.6 |
| Estimated audience size | 881,313 |
Audience persona
The typical University of California, San Diego fan in United States is balanced, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 660,985 | 8.51× |
| Texas | 66,155 | 0.87× |
| New York | 40,824 | 0.83× |
| Washington | 34,678 | 1.96× |
| Florida | 33,112 | 0.55× |
| Illinois | 32,799 | 1.12× |
| Arizona | 27,481 | 1.53× |
| Massachusetts | 25,615 | 1.48× |
| Virginia | 23,751 | 1.11× |
| Pennsylvania | 22,549 | 0.76× |
| New Jersey | 22,224 | 0.99× |
| Colorado | 20,615 | 1.48× |
| Georgia | 19,086 | 0.7× |
| Maryland | 18,534 | 1.22× |
| North Carolina | 16,949 | 0.64× |
| Ohio | 15,352 | 0.57× |
| Michigan | 15,351 | 0.67× |
| Oregon | 14,833 | 1.47× |
| Minnesota | 14,081 | 1.12× |
| Nevada | 11,098 | 1.3× |
| Missouri | 10,598 | 0.75× |
| Tennessee | 10,479 | 0.59× |
| Indiana | 9,916 | 0.62× |
| Connecticut | 9,501 | 1.07× |
| Wisconsin | 8,919 | 0.67× |
| Utah | 7,985 | 1.01× |
| Hawaii | 7,740 | 2.04× |
| South Carolina | 6,769 | 0.51× |
| Louisiana | 6,630 | 0.58× |
| Alabama | 5,786 | 0.47× |
| Oklahoma | 5,454 | 0.56× |
| Iowa | 5,292 | 0.73× |
| Kansas | 5,239 | 0.75× |
| Kentucky | 5,163 | 0.47× |
| Washington, District of Columbia | 4,600 | 1.74× |
| New Mexico | 4,088 | 0.92× |
| Idaho | 4,045 | 0.92× |
| Arkansas | 4,038 | 0.56× |
| Mississippi | 3,293 | 0.45× |
| Nebraska | 3,111 | 0.7× |
| New Hampshire | 2,761 | 0.79× |
| Montana | 2,223 | 0.91× |
| Rhode Island | 2,091 | 0.75× |
| Maine | 1,783 | 0.56× |
| Alaska | 1,486 | 0.79× |
| West Virginia | 1,472 | 0.36× |
| Delaware | 1,409 | 0.58× |
| Vermont | 1,155 | 0.75× |
| South Dakota | 1,089 | 0.53× |
| North Dakota | 1,006 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4.88× | Politics & Society |
| Vickie Guerrero | 32.95× | Business & Career |
| Keegan Bradley | 9.97× | Sports |
| Home construction | 1.57× | Home & Garden |
| Mothercare | 3.47× | Kids & Family |
| Nebraska Cornhuskers football | 3.77× | Sports |
| Jesse Plemons | 3.47× | Movies & TV |
| Goop | 5.15× | Internet & Social Media |
| Minnesota | 1.66× | Travel & Leisure |
| JDSU | 2.74× | Business & Career |
| Panama | 3.09× | Travel & Leisure |
| JC Whitney | 13.59× | Shopping |
| Bank account | 2.03× | Business & Career |
| Hibachi | 6.37× | Food & Beverages |
| Natural rubber | 1.66× | Cars & Mobility |
| Isaac Mizrahi | 12.32× | Fashion & Accessoires |
| Preacher (comics) | 7.56× | Literature |
| Jaws | 3.97× | Movies & TV |
| Wok | 4.28× | Food & Beverages |
| Urban horticulture | 2.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.38 |
| Early Adopter Mentality | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.36 |
| Mindfulness | BALANCE | 1.21 |
| Sports Activity | POWER | 1.2 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| Mexico | 5.9% |
| France | 4.8% |
See University of California, San Diego audiences in other countries
- University of California, San Diego — Germany
- University of California, San Diego — United Kingdom
- University of California, San Diego — France
- University of California, San Diego — Italy
- University of California, San Diego — Spain
- University of California, San Diego — Brazil
- University of California, San Diego — Japan
- University of California, San Diego — South Korea
- University of California, San Diego — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of California, San Diego have in United States?
University of California, San Diego has an estimated audience of 881,313 people in United States, concentrated in California and Texas.
What is the gender split and age of University of California, San Diego fans?
54.6% of University of California, San Diego fans are female, 45.4% are male, with an average age of 34.6 years.
Which brands do University of California, San Diego fans like most?
University of California, San Diego fans show strongest brand affinity for Nationality (4.88×), Vickie Guerrero (32.95×), and Keegan Bradley (9.97×) over the country average.
Where do University of California, San Diego fans live in United States?
University of California, San Diego fans in United States are most concentrated in California (reach 660,985), Texas (reach 66,155), and New York (reach 40,824). These three regions account for the largest share of the active audience.
What other brands do University of California, San Diego fans also like?
Beyond University of California, San Diego itself, the audience over-indexes on Vickie Guerrero (32.95×), Keegan Bradley (9.97×), Home construction (1.57×), and Mothercare (3.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of California, San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.