Waterloo, Ontario Audience in United States

Waterloo, Ontario logo

Waterloo, Ontario has an estimated audience of 685,964 people in United States. 51.5% are female, 48.5% are male, average age 42.0. Top regions: New York, California, Michigan. Top brand affinities: Keiki, Keenan Allen, Jingoism, Experiential gifts, Kean University.

The average Waterloo, Ontario fan in United States is 42.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Michigan. Top brand affinities include Keiki, Keenan Allen, Jingoism, with strongest over-indexing on Keiki (20.21× the country average). Demographically, the Waterloo, Ontario audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Waterloo, Ontario fans

Demographic split for Waterloo, Ontario audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.0
Estimated audience size685,964

Audience persona

The typical Waterloo, Ontario fan in United States is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Keiki.

Top regions in United States

Top regions ranked by reach for Waterloo, Ontario in United States
RegionReachAffinity
New York65,4861.71×
California65,3350.87×
Michigan46,3942.59×
Texas41,2160.7×
Florida35,1370.76×
Illinois25,5781.12×
Ohio23,5871.12×
Pennsylvania22,5740.98×
Massachusetts19,4881.44×
Georgia17,0500.81×
Minnesota16,1561.64×
North Carolina15,6620.76×
Virginia15,6080.93×
Washington15,2841.11×
New Jersey14,4590.83×
Indiana11,5030.92×
Wisconsin10,7361.04×
Colorado10,7010.99×
Maryland10,3530.88×
Tennessee9,7680.71×
Arizona8,7070.62×
Missouri8,1560.74×
Iowa7,7981.38×
Connecticut7,3431.07×
Oregon7,0240.89×
Kentucky5,7570.67×
South Carolina5,6920.55×
Utah3,8400.63×
Alabama3,7890.4×
Louisiana3,5920.41×
Kansas3,4910.65×
New Hampshire3,4811.29×
Mississippi3,2320.57×
Nevada3,2020.48×
Arkansas3,1100.55×
Oklahoma3,0420.4×
Idaho2,8740.84×
Washington, District of Columbia2,7451.33×
West Virginia2,6680.84×
Alaska2,6621.81×
Maine2,6521.08×
Nebraska2,5110.73×
Hawaii2,3530.8×
Montana2,3211.22×
Vermont2,2621.88×
North Dakota2,2301.58×
Wyoming2,1582.12×
New Mexico2,1410.62×
Rhode Island2,1230.97×
Delaware1,9011×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterloo, Ontario audience
BrandAffinityCategory
Keiki20.21×Home & Garden
Keenan Allen7.06×Sports
Jingoism1.71×Politics & Society
Experiential gifts5.77×Shopping
Kean University19.09×Business & Career
Nebraska Cornhuskers football2.56×Sports
Jesse Plemons2.36×Movies & TV
Kansas1.63×Travel & Leisure
Pro-Ject2.53×Music & Radio
Notre Dame Fighting Irish women's basketball6.09×Sports
Historic site2.52×Arts & Culture
Home staging3×Home & Garden
Kendra Scott1.51×Fashion & Accessoires
Charlamagne Tha God4.56×Movies & TV
South Asian cuisine4.2×Food & Beverages
Ichiro Suzuki4.84×Sports
Kento Yamazaki5.09×Movies & TV
Monogram1.72×Home & Garden
Cam Ward1.7×Sports
MK1.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterloo, Ontario audience
TraitClusterScore
Community OrientationOPEN1.42
DIY MentalityTHRILL1.23
Career OrientationPOWER1.22
Need for SecurityCONSERVATISM1.21
ExtroversionTHRILL1.19
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Waterloo, Ontario
CountryShare
United States41.3%
Canada26.2%
United Kingdom13.3%

See Waterloo, Ontario audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Waterloo, Ontario have in United States?

Waterloo, Ontario has an estimated audience of 685,964 people in United States, concentrated in New York and California.

What is the gender split and age of Waterloo, Ontario fans?

51.5% of Waterloo, Ontario fans are female, 48.5% are male, with an average age of 42.0 years.

Which brands do Waterloo, Ontario fans like most?

Waterloo, Ontario fans show strongest brand affinity for Keiki (20.21×), Keenan Allen (7.06×), and Jingoism (1.71×) over the country average.

Where do Waterloo, Ontario fans live in United States?

Waterloo, Ontario fans in United States are most concentrated in New York (reach 65,486), California (reach 65,335), and Michigan (reach 46,394). These three regions account for the largest share of the active audience.

What other brands do Waterloo, Ontario fans also like?

Beyond Waterloo, Ontario itself, the audience over-indexes on Keenan Allen (7.06×), Jingoism (1.71×), Experiential gifts (5.77×), and Kean University (19.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterloo, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.