Rascasse Audience Intelligence

Waterloo, Ontario Audience in United States

A data profile of the people who buy, follow and care about Waterloo, Ontario in United States — modelled from more than twelve digital signal sources. Waterloo, Ontario has an estimated audience of 685,964 people in United States.

#388among City in United States#2951among POI in United States#2349in Travel & Leisure

The average Waterloo, Ontario fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include University of Waterloo, Mineral water, Twinkie, with strongest over-indexing on University of Waterloo (56.5× the country average).

Demographically, the Waterloo, Ontario audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waterloo, Ontario fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for University of Waterloo.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterloo, Ontario profile in United States.

Audience size
686K
in United States
Gender
51.5%♀
48.5% male
Age
42.0
average years
Country rank
#30286
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterloo, Ontario fans

51.5% are female, 48.5% are male, average age 42.0.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Waterloo, Ontario audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.0
Estimated audience size685,964
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Waterloo, Ontario audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Waterloo, Ontario audience comes from United States.

Worldwide audience distribution share by country for Waterloo, Ontario
CountryShare
United States41.3%
Canada26.2%
United Kingdom13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterloo, Ontario audience in United States is strongest.

Fig. 05

Top regions by affinity

Waterloo, Ontario fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K1.94×
02New York~60K1.60×
03Massachusetts~20K1.29×
04Minnesota~10K1.26×
05Vermont~1K1.18×
06Washington~10K1.09×
07Iowa~6K1.09×
08Alaska~2K1.09×
09Washington, District of Columbia~2K1.07×
10North Dakota~2K1.07×
11Illinois~20K1.06×
12New Hampshire~3K1.06×
13Wisconsin~10K1.04×
14Montana~2K1.04×
15South Dakota~2K1.03×
16Maine~2K1.02×
17Connecticut~7K1.01×
18Rhode Island~2K1.01×
19Ohio~20K1.00×
20Delaware~2K1.00×
21Pennsylvania~20K0.98×
22Colorado~10K0.98×
23Idaho~3K0.98×
24West Virginia~3K0.98×
25Hawaii~3K0.98×
26Nebraska~3K0.97×
27Oregon~8K0.96×
28New Mexico~3K0.96×
29Indiana~10K0.95×
30Utah~6K0.95×
31Mississippi~5K0.95×
32Arkansas~5K0.95×
33Kansas~5K0.95×
34Virginia~20K0.94×
35Oklahoma~7K0.93×
36Louisiana~8K0.92×
37Kentucky~8K0.92×
38Nevada~6K0.92×
39Maryland~10K0.91×
40Missouri~10K0.91×
41South Carolina~9K0.91×
42Alabama~9K0.91×
43New Jersey~20K0.90×
44Tennessee~10K0.90×
45Arizona~10K0.87×
46North Carolina~20K0.86×
47Georgia~20K0.85×
48California~60K0.84×
49Florida~40K0.81×
50Texas~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Waterloo, Ontario, United States
0.75×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterloo, Ontario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterloo, Ontario audience
#·InterestCategoryAffinity×
01University of WaterlooBusiness & Career56.50×
02TwinkieFood & Beverages29.28×
03Iowa Hawkeyes footballSports14.34×
04Iowa State UniversityBusiness & Career12.95×
05University of IowaBusiness & Career10.62×
06Mineral waterFood & Beverages6.32×
07Casey's General StoresFood & Beverages4.01×
08Non-alcoholic beverageFood & Beverages3.00×
09GameStopGames2.54×
10United States Postal ServiceBusiness & Career2.48×
11Planet FitnessSports1.98×
12CanadaTravel & Leisure1.91×
13McDonald'sFood & Beverages1.79×
14Financial servicesBusiness & Career1.79×
15Pizza HutFood & Beverages1.73×
16Mortgage loansBusiness & Career1.73×
17SubwayFood & Beverages1.73×
18PowerballGames1.70×
19StarbucksFood & Beverages1.60×
20BarbecueFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterloo, Ontario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterloo, Ontario audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.50×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterloo, Ontario audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterloo, Ontario have in United States?

Waterloo, Ontario has an estimated audience of 685,964 people in United States, concentrated in California and New York.

02

What is the gender split and age of Waterloo, Ontario fans?

51.5% of Waterloo, Ontario fans are female, 48.5% are male, with an average age of 42.0 years.

03

Which brands do Waterloo, Ontario fans like most?

Waterloo, Ontario fans show strongest brand affinity for University of Waterloo (56.5×), Mineral water (6.32×), and Twinkie (29.28×) over the country average.

04

Where do Waterloo, Ontario fans live in United States?

Waterloo, Ontario fans in United States are most concentrated in California (reach ~60K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Waterloo, Ontario fans also like?

Beyond Waterloo, Ontario itself, the audience over-indexes on Mineral water (6.32×), Twinkie (29.28×), Iowa Hawkeyes football (14.34×), and United States Postal Service (2.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Waterloo, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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