Rascasse Audience Intelligence

Jordan's Furniture Target Market in United States

A data profile of the people who buy, follow and care about Jordan's Furniture in United States — modelled from more than twelve digital signal sources. Jordan's Furniture has an estimated audience of 1,250,108 people in United States.

#2075among Brand in United States#1019in Home & Garden

The average Jordan's Furniture fan in United States is 44.8 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, New Hampshire.

Top brand affinities include Pixiv, Rooms To Go, American Furniture Warehouse, with strongest over-indexing on Pixiv (61.05× the country average).

Demographically, the Jordan's Furniture audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jordan's Furniture fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Pixiv.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jordan's Furniture profile in United States.

Audience size
1.3M
in United States
Gender
63.6%♀
36.4% male
Age
44.8
average years
Country rank
#20264
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jordan's Furniture

63.6% are female, 36.4% are male, average age 44.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Jordan's Furniture audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.8
Estimated audience size1,250,108
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Jordan's Furniture audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Jordan's Furniture audience comes from United States.

Worldwide audience distribution share by country for Jordan's Furniture
CountryShare
United States96.2%
Canada1.6%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jordan's Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Jordan's Furniture customers by region in United States
#RegionReachAffinity×
01Massachusetts~300K13.33×
02Rhode Island~40K10.20×
03New Hampshire~50K10.19×
04Maine~40K8.08×
05Connecticut~80K6.50×
06South Dakota~3K0.90×
07Alaska~2K0.90×
08Vermont~2K0.90×
09New Mexico~6K0.89×
10Montana~3K0.89×
11North Dakota~2K0.88×
12Mississippi~9K0.87×
13Idaho~6K0.87×
14Kansas~9K0.86×
15Oklahoma~10K0.83×
16Nebraska~5K0.83×
17Arkansas~9K0.82×
18Hawaii~4K0.81×
19Delaware~3K0.78×
20Iowa~8K0.75×
21Alabama~10K0.74×
22Louisiana~10K0.73×
23Utah~8K0.73×
24Oregon~10K0.71×
25West Virginia~4K0.69×
26Nevada~8K0.68×
27Missouri~10K0.67×
28Wisconsin~10K0.65×
29Minnesota~10K0.59×
30Washington, District of Columbia~2K0.56×
31Kentucky~9K0.54×
32Washington~10K0.52×
33Arizona~10K0.51×
34Colorado~9K0.47×
35Tennessee~10K0.45×
36Indiana~10K0.43×
37Maryland~8K0.39×
38Michigan~10K0.35×
39South Carolina~6K0.34×
40Illinois~10K0.32×
41Ohio~10K0.30×
42Georgia~10K0.28×
43New Jersey~8K0.25×
44North Carolina~9K0.24×
45Virginia~7K0.24×
46Texas~30K0.23×
47Pennsylvania~10K0.23×
48New York~10K0.16×
49California~20K0.15×
50Florida~10K0.15×
Fig. 06

Affinity by region

Affinity by region — Jordan's Furniture, United States
0.15×1.00×13.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jordan's Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jordan's Furniture audience
#·InterestCategoryAffinity×
01PixivInternet & Social Media61.05×
02DLF EmporioShopping20.60×
03High Point MarketHome & Garden20.26×
04HavertysShopping19.69×
05Slumberland FurnitureHome & Garden19.15×
06Bassett FurnitureHome & Garden18.21×
07American Furniture WarehouseShopping16.94×
08Joss and MainHome & Garden15.32×
09SaatvaHome & Garden15.26×
10City FurnitureHome & Garden14.10×
11Nebraska Furniture MartShopping11.19×
12Rooms To GoHome & Garden10.72×
13HomeSenseHome & Garden10.45×
14HouzzHome & Garden5.27×
15Ashley Furniture HomeStoresHome & Garden4.15×
16Dollar TreeShopping2.87×
17Nordstrom rackFashion & Accessoires2.82×
18WalgreensShopping2.81×
19The UPS StoreShopping2.74×
20Dollar GeneralShopping2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jordan's Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jordan's Furniture audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.46×
Price SensitivityPREMIUM1.44×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jordan's Furniture audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Pet OwnershipJOY1.01×
SustainabilityBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jordan's Furniture's target market in United States?

Jordan's Furniture's target market in United States covers an estimated 1,250,108 people, concentrated in Massachusetts and Connecticut.

02

What is the gender split and age of Jordan's Furniture customers?

63.6% of the Jordan's Furniture audience are female, 36.4% are male, with an average age of 44.8 years.

03

Which brands do Jordan's Furniture fans like most?

Jordan's Furniture fans show strongest brand affinity for Pixiv (61.05×), Rooms To Go (10.72×), and American Furniture Warehouse (16.94×) over the country average.

04

Where do Jordan's Furniture fans live in United States?

Jordan's Furniture fans in United States are most concentrated in Massachusetts (reach ~300K), Connecticut (reach ~80K), and New Hampshire (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jordan's Furniture fans also like?

Beyond Jordan's Furniture itself, the audience over-indexes on Rooms To Go (10.72×), American Furniture Warehouse (16.94×), Bassett Furniture (18.21×), and DLF Emporio (20.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Jordan's Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan's Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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