Rascasse Audience Intelligence

Saatva Target Market in United States

A data profile of the people who buy, follow and care about Saatva in United States — modelled from more than twelve digital signal sources. Saatva has an estimated audience of 1,306,599 people in United States.

#2015among Brand in United States#1005in Home & Garden

The average Saatva fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include QVC, Sustainable energy, FedEx, with strongest over-indexing on QVC (8.4× the country average).

Demographically, the Saatva audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saatva fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saatva profile in United States.

Audience size
1.3M
in United States
Gender
57.8%♀
42.2% male
Age
44.1
average years
Country rank
#19644
Brand in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saatva

57.8% are female, 42.2% are male, average age 44.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Saatva audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.1
Estimated audience size1,306,599
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Saatva audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4928%
50+28%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Saatva audience comes from United States.

Worldwide audience distribution share by country for Saatva
CountryShare
United States89.5%
Canada2.3%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saatva audience in United States is strongest.

Fig. 05

Top regions by affinity

Saatva customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.90×
02New York~100K2.08×
03Washington~50K1.89×
04Maryland~40K1.77×
05Oregon~20K1.76×
06Massachusetts~40K1.75×
07Connecticut~20K1.69×
08New Jersey~50K1.68×
09California~200K1.44×
10Illinois~60K1.44×
11New Hampshire~6K1.29×
12Virginia~40K1.22×
13Colorado~20K1.20×
14Minnesota~20K1.17×
15Vermont~3K1.17×
16Arizona~30K1.14×
17Florida~90K1.11×
18Pennsylvania~40K1.05×
19North Carolina~40K1.05×
20Delaware~3K1.01×
21Texas~100K0.98×
22Maine~4K0.91×
23Montana~3K0.87×
24Rhode Island~3K0.84×
25South Carolina~20K0.83×
26Nevada~10K0.83×
27Idaho~5K0.82×
28Georgia~30K0.78×
29Kentucky~10K0.76×
30Wisconsin~10K0.75×
31Utah~8K0.74×
32Michigan~20K0.73×
33Ohio~30K0.72×
34Tennessee~20K0.72×
35New Mexico~4K0.72×
36North Dakota~2K0.71×
37Nebraska~4K0.70×
38West Virginia~4K0.70×
39Indiana~20K0.69×
40Missouri~10K0.69×
41Iowa~7K0.67×
42South Dakota~2K0.67×
43Kansas~6K0.66×
44Arkansas~6K0.63×
45Hawaii~3K0.63×
46Alaska~2K0.63×
47Louisiana~10K0.62×
48Alabama~10K0.60×
49Oklahoma~8K0.59×
50Mississippi~6K0.54×
Fig. 06

Affinity by region

Affinity by region — Saatva, United States
0.54×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saatva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saatva audience
#·InterestCategoryAffinity×
01Elderly careHealth13.50×
02Tempur-PedicHome & Garden12.25×
03QVCMovies & TV8.40×
04Sustainable energyHome & Garden7.37×
05Mattress FirmHome & Garden7.34×
06Home automationTechnology & Electronics6.61×
07Renewable energyBusiness & Career5.82×
08LotteryGames5.77×
09FedExBusiness & Career5.37×
10Online bankingBusiness & Career5.33×
11Weather forecastingHome & Garden4.84×
12First class travelTravel & Leisure4.52×
13Mortgage loansBusiness & Career4.10×
14Discount storesShopping4.10×
15Vehicle insuranceCars & Mobility3.94×
16Solar energyHome & Garden3.89×
17PinterestInternet & Social Media2.93×
18Shopping mallsShopping2.73×
19FurnitureHome & Garden2.46×
20AirbnbTravel & Leisure2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saatva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saatva audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.42×
Convenience OrientationPREMIUM2.95×
Quality AwarenessPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saatva audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saatva's target market in United States?

Saatva's target market in United States covers an estimated 1,306,599 people, concentrated in California and New York.

02

What is the gender split and age of Saatva customers?

57.8% of the Saatva audience are female, 42.2% are male, with an average age of 44.1 years.

03

Which brands do Saatva fans like most?

Saatva fans show strongest brand affinity for QVC (8.4×), Sustainable energy (7.37×), and FedEx (5.37×) over the country average.

04

Where do Saatva fans live in United States?

Saatva fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Saatva fans also like?

Beyond Saatva itself, the audience over-indexes on Sustainable energy (7.37×), FedEx (5.37×), Mortgage loans (4.1×), and Renewable energy (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Saatva audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saatva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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