Saatva Audience in United States

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Saatva has an estimated audience of 1,234,283 people in United States. 57.8% are female, 42.2% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Fairy godmother, Governor of Michigan, Goop, Cherish (group), headspace.

The average Saatva fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fairy godmother, Governor of Michigan, Goop, with strongest over-indexing on Fairy godmother (16.75× the country average). Demographically, the Saatva audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Saatva fans

Demographic split for Saatva audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.1
Estimated audience size1,234,283

Audience persona

The typical Saatva fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Saatva in United States
RegionReachAffinity
California192,9691.42×
New York140,4982.04×
Texas99,7040.94×
Florida88,1631.06×
Illinois50,9121.24×
New Jersey50,8861.62×
Pennsylvania46,1261.11×
North Carolina41,3711.11×
Washington40,1511.62×
Virginia39,0311.3×
Massachusetts39,0161.6×
Maryland36,4011.72×
Georgia32,3470.85×
Ohio31,0030.82×
Michigan28,0570.87×
Connecticut21,6851.75×
Colorado21,2781.09×
Oregon21,1851.5×
Tennessee20,7050.84×
Arizona19,5810.78×
Indiana17,3910.77×
South Carolina16,9870.91×
Minnesota16,3140.92×
Wisconsin15,7610.85×
Missouri15,2290.77×
Kentucky14,3780.93×
Louisiana11,0830.7×
Alabama10,8670.63×
Nevada8,8850.74×
Washington, District of Columbia8,7882.37×
Oklahoma8,7000.63×
Utah8,4110.76×
Iowa7,4000.73×
Kansas6,9260.71×
Arkansas6,7010.66×
New Hampshire6,0621.25×
Mississippi5,3770.53×
Idaho5,3600.87×
New Mexico4,7340.76×
Nebraska4,7080.76×
Maine4,3780.99×
West Virginia3,6860.64×
Delaware3,5881.05×
Rhode Island3,3820.86×
Montana3,0840.9×
Vermont2,7251.26×
Hawaii1,8130.34×
South Dakota1,7240.6×
North Dakota1,6920.67×
Wyoming1,4340.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saatva audience
BrandAffinityCategory
Fairy godmother16.75×Literature
Governor of Michigan15.78×Politics & Society
Goop9.84×Internet & Social Media
Cherish (group)18.52×Music & Radio
headspace14.65×Health
Wok9.3×Food & Beverages
Google Home8.75×Technology & Electronics
Vocal harmony5.75×Music & Radio
Grace Slick10.6×Music & Radio
Hardik Pandya18.1×Sports
Hibachi9.16×Food & Beverages
Grinch4.62×Movies & TV
Hipster10.93×Politics & Society
El Paso County, Colorado12.26×Travel & Leisure
Israel1.86×Travel & Leisure
TV Fanatic9.32×Movies & TV
Kikar HaShabbat13.78×News
Home equity1.64×Home & Garden
National Paralympic Committee18.42×Sports
Cryptic crossword11.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saatva audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Price SensitivityPREMIUM1.43
IndulgenceJOY1.42
Family OrientationCONSERVATISM1.42
Design AffinityPREMIUM1.42
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Saatva
CountryShare
United States89.1%
Canada2.4%
United Kingdom1.9%

See Saatva audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Saatva have in United States?

Saatva has an estimated audience of 1,234,283 people in United States, concentrated in California and New York.

What is the gender split and age of Saatva fans?

57.8% of Saatva fans are female, 42.2% are male, with an average age of 44.1 years.

Which brands do Saatva fans like most?

Saatva fans show strongest brand affinity for Fairy godmother (16.75×), Governor of Michigan (15.78×), and Goop (9.84×) over the country average.

Where do Saatva fans live in United States?

Saatva fans in United States are most concentrated in California (reach 192,969), New York (reach 140,498), and Texas (reach 99,704). These three regions account for the largest share of the active audience.

What other brands do Saatva fans also like?

Beyond Saatva itself, the audience over-indexes on Governor of Michigan (15.78×), Goop (9.84×), Cherish (group) (18.52×), and headspace (14.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saatva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.